How To Not Suck At Marketing

A thread:

You gotta look at marketing as oxygen that fuels the business.

Marketing is traffic.

It's an opportunity to build.
No oxygen = dead business.

Paid and organic traffic

(Fb ads, Facebook organic, Google pay, Instagram, Pinterest, etc)

Acts as oxygen that fuels a business + provides the opportunity to sell products or services.
Marketing that sucks = Marketing that is not bringing oxygen to the business

And unfortunately, people tend to focus on low-leverage activities that do little to nothing for their business:
Take customer service for example

This is an important aspect of business,

But customer service is a $15/hour task that can be outsourced...

Yet they spend time on it instead of marketing - the most lucrative aspect of their operations
Maybe

>they don't like it
>they're afraid of it
>they don't want to be wrong
>they don't see the ROI of their time
>they don't want to make a mistake
>it costs $1000's per hour to outsource marketing

But here's the real reason:
They have limiting beliefs.

Business owners choose to do low-leverage stuff (customer service) because it's comfortable and easy...
People have a tendency to do their marketing like a to-do list.

It gets reduced to a task,

No empathy, no strategy, no real execution.
They tend spend the least amount of time doing the most important thing and the most amount of time to do the least important thing.

For example,

They send a single email campaign + it fails.

"Oh, I sent a campaign. It didn't work. Email sucks".
It's not that email sucks (or any other traffic source),

It's that they didn't try hard enough.

This is because most people have no self-awareness.

They don't realize they're neglecting high leverage activities and that's why they fail
Unlike companies that succeed, which do one thing VERY right:

Consistency

(especially consistency in high leverage activities like marketing)

They keep testing, keep sending campaigns, keep trying email marketing until it's 30-40% of their revenue (because it can)
The businesses that fail are the ones that do nothing,

OR do the bare minimum (to rationalize them not getting the results).

Giving 100% of your mental juice every single day - especially when it applies to marketing - is vital for success.
So, to summarize:

Don't treat marketing like another task on your to-do list.

It is the oxygen for your business,

So give it the time it deserves.

Outsource low-ROI activities (like customer service) and devote more time to marketing...

It might explode your business.
5 things I talk about:

-Ecommerce
-Businesses
-Leverage
-Email Marketing
-SMS Marketing

You're free to follow me if you're interested in those topics ;)
P.S.

My agency has helped scale over 200 eCommerce stores with email & SMS marketing with a 99% success rate

Let's talk and I know we'll find 2-3 things you haven't seen that can make your store more money:

https://t.co/KhoCxldpQD

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🌺श्री गरुड़ पुराण - संक्षिप्त वर्णन🌺

हिन्दु धर्म के 18 पुराणों में से एक गरुड़ पुराण का हिन्दु धर्म में बड़ा महत्व है। गरुड़ पुराण में मृत्यु के बाद सद्गती की व्याख्या मिलती है। इस पुराण के अधिष्ठातृ देव भगवान विष्णु हैं, इसलिए ये वैष्णव पुराण है।


गरुड़ पुराण के अनुसार हमारे कर्मों का फल हमें हमारे जीवन-काल में तो मिलता ही है परंतु मृत्यु के बाद भी अच्छे बुरे कार्यों का उनके अनुसार फल मिलता है। इस कारण इस पुराण में निहित ज्ञान को प्राप्त करने के लिए घर के किसी सदस्य की मृत्यु के बाद का समय निर्धारित किया गया है...

..ताकि उस समय हम जीवन-मरण से जुड़े सभी सत्य जान सकें और मृत्यु के कारण बिछडने वाले सदस्य का दुख कम हो सके।
गरुड़ पुराण में विष्णु की भक्ति व अवतारों का विस्तार से उसी प्रकार वर्णन मिलता है जिस प्रकार भगवत पुराण में।आरम्भ में मनु से सृष्टि की उत्पत्ति,ध्रुव चरित्र की कथा मिलती है।


तदुपरांत सुर्य व चंद्र ग्रहों के मंत्र, शिव-पार्वती मंत्र,इन्द्र सम्बंधित मंत्र,सरस्वती मंत्र और नौ शक्तियों के बारे में विस्तार से बताया गया है।
इस पुराण में उन्नीस हज़ार श्लोक बताए जाते हैं और इसे दो भागों में कहा जाता है।
प्रथम भाग में विष्णुभक्ति और पूजा विधियों का उल्लेख है।

मृत्यु के उपरांत गरुड़ पुराण के श्रवण का प्रावधान है ।
पुराण के द्वितीय भाग में 'प्रेतकल्प' का विस्तार से वर्णन और नरकों में जीव के पड़ने का वृत्तांत मिलता है। मरने के बाद मनुष्य की क्या गति होती है, उसका किस प्रकार की योनियों में जन्म होता है, प्रेत योनि से मुक्ति के उपाय...
॥ॐ॥
अस्य श्री गायत्री ध्यान श्लोक:
(gAyatri dhyAna shlOka)
• This shloka to meditate personified form of वेदमाता गायत्री was given by Bhagwaan Brahma to Sage yAgnavalkya (याज्ञवल्क्य).

• 14th shloka of गायत्री कवचम् which is taken from वशिष्ठ संहिता, goes as follows..


• मुक्ता-विद्रुम-हेम-नील धवलच्छायैर्मुखस्त्रीक्षणै:।
muktA vidruma hEma nIla dhavalachhAyaiH mukhaistrlkShaNaiH.

• युक्तामिन्दुकला-निबद्धमुकुटां तत्वार्थवर्णात्मिकाम्॥
yuktAmindukalA nibaddha makutAm tatvArtha varNAtmikam.

• गायत्रीं वरदाभयाङ्कुश कशां शुभ्रं कपालं गदाम्।
gAyatrIm vardAbhayANkusha kashAm shubhram kapAlam gadAm.

• शंखं चक्रमथारविन्दयुगलं हस्तैर्वहन्ती भजै॥
shankham chakramathArvinda yugalam hastairvahantIm bhajE.

This shloka describes the form of वेदमाता गायत्री.

• It says, "She has five faces which shine with the colours of a Pearl 'मुक्ता', Coral 'विद्रुम', Gold 'हेम्', Sapphire 'नील्', & a Diamond 'धवलम्'.

• These five faces are symbolic of the five primordial elements called पञ्चमहाभूत:' which makes up the entire existence.

• These are the elements of SPACE, FIRE, WIND, EARTH & WATER.

• All these five faces shine with three eyes 'त्रिक्षणै:'.

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