Went from 0 to $50K/month music agency in 3 years
8 employees, 60 artist roster
we created the best modern music for TV/movies/video games
Super Bowl, Mercedes ads, Fortnite etc
Our biggest clients: Warner, Sony, and other Fortune 500s
8 FUCK UPS that will destroy your agency.
(you gotta avoid these)
A thread.
Went from 0 to $50K/month music agency in 3 years
8 employees, 60 artist roster
we created the best modern music for TV/movies/video games
Super Bowl, Mercedes ads, Fortnite etc
Our biggest clients: Warner, Sony, and other Fortune 500s
Tons of mini-failures
Eventually turned into Big success
LEARN FROM ME
DON'T MAKE THE SAME MISTAKES I DID
Here are 8 Terrible mistakes I made when building my agency
Keep reading & take notes ⬇️
so many agencies
do EVERYTHING
Marketing agency?
"Oh, we do Google Ads, content creation, personal branding, branding, graphics, copywriting, and sales consulting"
NO
start with ONE
just one service
get Clients
KILL IT for them
MASTER THE SKILL
only THEN you can add something new
pick one SINGLE niche
Get specific
"Skincare E-Com brands that make between $50K and $500K a month"
or
"Dental clinics in Houston with at least 10 employees and $1.5M yearly revenue"
ONE VERY SPECIFIC NICHE
Reply to this thread’s top tweet with any emoji
I'll DM you a list of 191 rare niches I created
Hiring the WRONG person is 10x worse than not hiring anyone at all
You spend time:
hiring
training
bringing them up to speed
introducing to team members
Hire the Wrong person?
You’re set back 1-2 months
This is why hiring processes are SO IMPORTANT
Steal my Hiring Gameplan below 👇🏼
https://t.co/oS4Jt5snK0
**Building Your Dream Team**
— TY FRANKEL (@THETYFRANKEL) January 20, 2021
>> How to Hire Your First 5 Employees
Steal my Hiring Gameplan & Scale to the Moon \U0001f680
\U0001f447\U0001f447
// THREAD //
You NEED systems & automation
Get Notion & Zapier subscriptions
Set up CLEAR CUT, EASY TO UNDERSTAND SYSTEMS
Every system has:
- What, when, why description
- Step-by-step process
- Video run-through
- Resources
I had over 300 systems in my Music agency
New employees came in and said "wow, this is the most systemized company I've ever seen, so organized"
THAT is what u want
READ & TAKE NOTES on my Systems thread below
https://t.co/OrZzPvHvbE
**THREAD**
— TY FRANKEL (@THETYFRANKEL) December 4, 2020
HOW TO BUILD AN IDIOT-PROOF PROCESS
Quick masterclass on how to build the foundation of any company
Keep Reading \U0001f447\U0001f3fc\U0001f447\U0001f3fc
you NEED to get leads. Obviously
HERE ARE 5 WAYS TO DO IT
1) Cold outreach (LinkedIn, email, outbound calls)
2) Paid ads (FB, Google, LinkedIn, YouTube)
3) Personal brand (demonstrate authority, build a brand, leads will flow in effortlessly)
4) Partnerships (partner /w someone who has large organic traffic catering to your ideal clients)
5) Referrals (kill it for clients, ask them to refer u, give them a 10-20% recurring cut in perpetuity)
@NickAbraham12
@DONVESH
@THETYFRANKEL
@ImSamThompson
@shanta_adhi
@zachmachuca
@SEOKeval
@sean0to10k
Follow them 🚀
I bet you're thinking... "what? what is he talking about?”
YES
at one time in my Agency
We had 5 employees
ALL MALE
"Something's off", I thought
it was
you NEED Feminine Energy
at least 1-2 women should be on your team MINIMUM
you need Competitive Advantages
at least 4 or 5
things that set you apart from your Competition
This is called a "moat"
ALL successful agencies have a powerful moat
Examples of Competitive Advantages
- Horizantal growth (scale your service /w ur existing clients)
- great systems/automation
- great client relationships
- high-level partnerships
- big/powerful network
- branding/marketing
- great leadership
- work ethic
- UI/UX
when I started my Agency
I paid hourly, didn't pay bonuses, didn't care about employee self-improvement
and employees couldn't get promoted
NOT GOOD
After 6 months of employees leaving every 2-3 weeks
I developed systems for THESE 3 THINGS BELOW
1) proper incentivization
bonuses, profit sharing
incentivize employees to work harder, smarter, stay longer, & care more
2) skills dev opportunities
put aside 2-5 PAID hrs/wk for each employee
to learn new skills
helps both u and employee
3) upward mobility
make SURE
if an employee is killing it
you can promote them
Again & again
It's ON YOU as Founder to create these opportunities for your employees
Sign up to my email newsletter
You get:
- my free niche master list
- tips/tricks to grow your biz TOO GOOD for Twitter
- lots more
https://t.co/CP4zyKzGLT
my favorite follows
follow, learn and grow your business
@DONVESH
@linkedin_king
@THETYFRANKEL
@blackhatwizardd
@ecomchasedimond
@OneJKMolina
Ty, OUT ✌️
More from TY FRANKEL
5 secret strategies I used to 3X my agency's revenue during COVID.
A thread.
At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)
Had 8 employees, 50+ artists, & made $600K+
We went from $200K in 2019 to $600K in JUST a year
Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?
Why were people in the industry calling me a legend at just 21 yrs old?
How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in
HERE are the 5 secret strategies I used
Keep reading
STRATEGY 1 - BUILT SYSTEMS
Flashback to April 2019
Shut Down Music was the definition of a SMALL BUSINESS
Me & 1 employee (Anna, from Russia) managed the whole thing
I paid her $600 a month
We had NO systems. it was wild
Didn't even know when she clocked in & out of work
1 (PT 2)
May 2019 comes around
I decide FUCK IT. I've had enough
Decided to invest in SYSTEMS
Hopped on https://t.co/9E3tulpqbj & started building
Next 6 months I worked relentlessly to build systems for
project management, artist management, team/client communication, etc
A thread.
At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)
Had 8 employees, 50+ artists, & made $600K+
We went from $200K in 2019 to $600K in JUST a year
Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?
Why were people in the industry calling me a legend at just 21 yrs old?
How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in
HERE are the 5 secret strategies I used
Keep reading
STRATEGY 1 - BUILT SYSTEMS
Flashback to April 2019
Shut Down Music was the definition of a SMALL BUSINESS
Me & 1 employee (Anna, from Russia) managed the whole thing
I paid her $600 a month
We had NO systems. it was wild
Didn't even know when she clocked in & out of work
1 (PT 2)
May 2019 comes around
I decide FUCK IT. I've had enough
Decided to invest in SYSTEMS
Hopped on https://t.co/9E3tulpqbj & started building
Next 6 months I worked relentlessly to build systems for
project management, artist management, team/client communication, etc
How to go from $0 to $10K/mo
STEP BY STEP 🔥
A thread.
Most of you
Are either solopreneurs
Or haven’t started your agency
Today I’ll teach you how to go from 0 to $10K a month
IN 10 EASY STEPS
1 - learn a valuable skill like SEO, FB Ads, hiring, employee retention etc
2 - craft your offer (retainer or performance-based), buy domain, build simple landing page with video sales letter... make sure you’re making at least $2K/month per client
3 - cold outreach, get 2 clients (take @blackhatwizardd’s course & my God-Level First Lines courses to learn how)
4 - work for free until u get incredible results
5 - write case study on results
6 - get video testimonials & put on your site
7 - start charging first 2 clients
8 - hire first employee: Admin Assistant off https://t.co/WiK54q8EPg for $7/hr
9 - hire cold outreach agency: get sales appointments for $200-300 a pop, close 30-40%
10 - put case studies in cold outreach scripts. Agency u hired will do more cold outreach, get you to 5 clients
STEP BY STEP 🔥
A thread.
Most of you
Are either solopreneurs
Or haven’t started your agency
Today I’ll teach you how to go from 0 to $10K a month
IN 10 EASY STEPS
1 - learn a valuable skill like SEO, FB Ads, hiring, employee retention etc
2 - craft your offer (retainer or performance-based), buy domain, build simple landing page with video sales letter... make sure you’re making at least $2K/month per client
3 - cold outreach, get 2 clients (take @blackhatwizardd’s course & my God-Level First Lines courses to learn how)
4 - work for free until u get incredible results
5 - write case study on results
6 - get video testimonials & put on your site
7 - start charging first 2 clients
8 - hire first employee: Admin Assistant off https://t.co/WiK54q8EPg for $7/hr
9 - hire cold outreach agency: get sales appointments for $200-300 a pop, close 30-40%
10 - put case studies in cold outreach scripts. Agency u hired will do more cold outreach, get you to 5 clients
How to sign Fortune 500 clients on big money retainers.
A thread.
First things first
Stop working with Broke People (your worst nightmare)
Sign big 5-6 figure deals like I did
SO. MUCH. EASIER.
Today I'll teach you exactly how
Keep reading 👇
to quote @lawrencekingyo
$500 Client
"I want you to hold me, love me eternally. be there whenever I call... tell me everything will be ok. answer me at 3am. drop everything you have going on in life for me...love me forever"
$5000 Client
"sounds good, send invoice, thanks"
ABOUT ME
From 2017-2020 I owned a company called Shut Down Music
We worked with the BIGGEST music labels
- Universal Music
- Red Bull
- Warner Bros
- Sony
I signed $50K, $100K, & $200K/yr deals with top 3
now I'll teach YOU
how to work with Fortune 500 companies
Like I did
STEP 1 - COMPANIES
Think "who needs my services?"
do HEAVY market research
decide on 100 Fortune 500 companies
Download my template sheet below
https://t.co/r14NmNXIQS
Add em in ✍️
A thread.
First things first
Stop working with Broke People (your worst nightmare)
Sign big 5-6 figure deals like I did
SO. MUCH. EASIER.
Today I'll teach you exactly how
Keep reading 👇
to quote @lawrencekingyo
$500 Client
"I want you to hold me, love me eternally. be there whenever I call... tell me everything will be ok. answer me at 3am. drop everything you have going on in life for me...love me forever"
$5000 Client
"sounds good, send invoice, thanks"
ABOUT ME
From 2017-2020 I owned a company called Shut Down Music
We worked with the BIGGEST music labels
- Universal Music
- Red Bull
- Warner Bros
- Sony
I signed $50K, $100K, & $200K/yr deals with top 3
now I'll teach YOU
how to work with Fortune 500 companies
Like I did
STEP 1 - COMPANIES
Think "who needs my services?"
do HEAVY market research
decide on 100 Fortune 500 companies
Download my template sheet below
https://t.co/r14NmNXIQS
Add em in ✍️
More from All
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#ஆதித்தியஹ்ருதயம் ஸ்தோத்திரம்
இது சூரிய குலத்தில் உதித்த இராமபிரானுக்கு தமிழ் முனிவர் அகத்தியர் உபதேசித்ததாக வால்மீகி இராமாயணத்தில் வருகிறது. ஆதித்ய ஹ்ருதயத்தைத் தினமும் ஓதினால் பெரும் பயன் பெறலாம் என மகான்களும் ஞானிகளும் காலம் காலமாகக் கூறி வருகின்றனர். ராம-ராவண யுத்தத்தை
தேவர்களுடன் சேர்ந்து பார்க்க வந்திருந்த அகத்தியர், அப்போது போரினால் களைத்து, கவலையுடன் காணப்பட்ட ராமபிரானை அணுகி, மனிதர்களிலேயே சிறந்தவனான ராமா போரில் எந்த மந்திரத்தைப் பாராயணம் செய்தால் எல்லா பகைவர்களையும் வெல்ல முடியுமோ அந்த ரகசிய மந்திரத்தை, வேதத்தில் சொல்லப்பட்டுள்ளதை உனக்கு
நான் உபதேசிக்கிறேன், கேள் என்று கூறி உபதேசித்தார். முதல் இரு சுலோகங்கள் சூழ்நிலையை விவரிக்கின்றன. மூன்றாவது சுலோகம் அகத்தியர் இராமபிரானை விளித்துக் கூறுவதாக அமைந்திருக்கிறது. நான்காவது சுலோகம் முதல் முப்பதாம் சுலோகம் வரை ஆதித்ய ஹ்ருதயம் என்னும் நூல். முப்பத்தி ஒன்றாம் சுலோகம்
இந்தத் துதியால் மகிழ்ந்த சூரியன் இராமனை வாழ்த்துவதைக் கூறுவதாக அமைந்திருக்கிறது.
ஐந்தாவது ஸ்லோகம்:
ஸர்வ மங்கள் மாங்கல்யம் ஸர்வ பாப ப்ரநாசனம்
சிந்தா சோக ப்ரசமனம் ஆயுர் வர்த்தனம் உத்தமம்
பொருள்: இந்த அதித்ய ஹ்ருதயம் என்ற துதி மங்களங்களில் சிறந்தது, பாவங்களையும் கவலைகளையும்
குழப்பங்களையும் நீக்குவது, வாழ்நாளை நீட்டிப்பது, மிகவும் சிறந்தது. இதயத்தில் வசிக்கும் பகவானுடைய அனுக்ரகத்தை அளிப்பதாகும்.
முழு ஸ்லோக லிங்க் பொருளுடன் இங்கே உள்ளது https://t.co/Q3qm1TfPmk
சூரியன் உலக இயக்கத்திற்கு மிக முக்கியமானவர். சூரிய சக்தியால்தான் ஜீவராசிகள், பயிர்கள்
இது சூரிய குலத்தில் உதித்த இராமபிரானுக்கு தமிழ் முனிவர் அகத்தியர் உபதேசித்ததாக வால்மீகி இராமாயணத்தில் வருகிறது. ஆதித்ய ஹ்ருதயத்தைத் தினமும் ஓதினால் பெரும் பயன் பெறலாம் என மகான்களும் ஞானிகளும் காலம் காலமாகக் கூறி வருகின்றனர். ராம-ராவண யுத்தத்தை
தேவர்களுடன் சேர்ந்து பார்க்க வந்திருந்த அகத்தியர், அப்போது போரினால் களைத்து, கவலையுடன் காணப்பட்ட ராமபிரானை அணுகி, மனிதர்களிலேயே சிறந்தவனான ராமா போரில் எந்த மந்திரத்தைப் பாராயணம் செய்தால் எல்லா பகைவர்களையும் வெல்ல முடியுமோ அந்த ரகசிய மந்திரத்தை, வேதத்தில் சொல்லப்பட்டுள்ளதை உனக்கு
நான் உபதேசிக்கிறேன், கேள் என்று கூறி உபதேசித்தார். முதல் இரு சுலோகங்கள் சூழ்நிலையை விவரிக்கின்றன. மூன்றாவது சுலோகம் அகத்தியர் இராமபிரானை விளித்துக் கூறுவதாக அமைந்திருக்கிறது. நான்காவது சுலோகம் முதல் முப்பதாம் சுலோகம் வரை ஆதித்ய ஹ்ருதயம் என்னும் நூல். முப்பத்தி ஒன்றாம் சுலோகம்
இந்தத் துதியால் மகிழ்ந்த சூரியன் இராமனை வாழ்த்துவதைக் கூறுவதாக அமைந்திருக்கிறது.
ஐந்தாவது ஸ்லோகம்:
ஸர்வ மங்கள் மாங்கல்யம் ஸர்வ பாப ப்ரநாசனம்
சிந்தா சோக ப்ரசமனம் ஆயுர் வர்த்தனம் உத்தமம்
பொருள்: இந்த அதித்ய ஹ்ருதயம் என்ற துதி மங்களங்களில் சிறந்தது, பாவங்களையும் கவலைகளையும்
குழப்பங்களையும் நீக்குவது, வாழ்நாளை நீட்டிப்பது, மிகவும் சிறந்தது. இதயத்தில் வசிக்கும் பகவானுடைய அனுக்ரகத்தை அளிப்பதாகும்.
முழு ஸ்லோக லிங்க் பொருளுடன் இங்கே உள்ளது https://t.co/Q3qm1TfPmk
சூரியன் உலக இயக்கத்திற்கு மிக முக்கியமானவர். சூரிய சக்தியால்தான் ஜீவராசிகள், பயிர்கள்
Took me 5 years to get the best Chartink scanners for Stock Market, but you’ll get it in 5 mminutes here ⏰
Do Share the above tweet 👆
These are going to be very simple yet effective pure price action based scanners, no fancy indicators nothing - hope you liked it.
https://t.co/JU0MJIbpRV
52 Week High
One of the classic scanners very you will get strong stocks to Bet on.
https://t.co/V69th0jwBr
Hourly Breakout
This scanner will give you short term bet breakouts like hourly or 2Hr breakout
Volume shocker
Volume spurt in a stock with massive X times
Do Share the above tweet 👆
These are going to be very simple yet effective pure price action based scanners, no fancy indicators nothing - hope you liked it.
https://t.co/JU0MJIbpRV
52 Week High
One of the classic scanners very you will get strong stocks to Bet on.
https://t.co/V69th0jwBr
Hourly Breakout
This scanner will give you short term bet breakouts like hourly or 2Hr breakout
Volume shocker
Volume spurt in a stock with massive X times