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5 secret strategies I used to 3X my agency's revenue during COVID.

A thread.

 At it's HEIGHT in 2020, Shut Down Music (my music-for-media agency)

Had 8 employees, 50+ artists, & made $600K+

We went from $200K in 2019 to $600K in JUST a year

Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
How did I build Shut Down Music to a powerhouse?

Why were people in the industry calling me a legend at just 21 yrs old?

How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in

HERE are the 5 secret strategies I used

Keep reading
STRATEGY 1 - BUILT SYSTEMS

Flashback to April 2019

Shut Down Music was the definition of a SMALL BUSINESS

Me & 1 employee (Anna, from Russia) managed the whole thing

I paid her $600 a month

We had NO systems. it was wild

Didn't even know when she clocked in & out of work
1 (PT 2)

May 2019 comes around

I decide FUCK IT. I've had enough

Decided to invest in SYSTEMS

Hopped on https://t.co/9E3tulpqbj & started building

Next 6 months I worked relentlessly to build systems for

project management, artist management, team/client communication, etc
1 (PT 3)

Every system I created was structured like this:

1) What, when, why: background on what the system is, when it's executed, and how it fits into the big picture

2) Step-by-step: the incredibly detailed process
1 (PT 4)

3) Video run-through: screen-recorded video of me going through the system and explaining my thought process

4) Resources: all external pages you need access to while executing the system

Check out a pic of one of our Systems 👇
STRATEGY 2 - INVESTED IN LABOR

I also let go of Anna in May 2019

Went through tough times & I told her things needed to change

The Last straw? she literally Didn't answer the phone for 2 days

Then told me she "took a train to Moscow & there was no WiFi"

Fired her on the spot
2 (PT 2)

So glad I fired her

Because then I decided to INVEST in labor

Hired 2 Americans with 14 yrs combined industry experience

& a top-notch Admin assistant from https://t.co/q88s6kkXk7

Things finally started to turn around
STRATEGY 3 - FOCUSED ON PRODUCT

What separated Shut Down Music from everyone else?

We created the BEST music in the game

How?

1) Our A&R system found us the best producers/rappers/singers

2) Every song we made I executive produced & went thru DEEP revisions
3 (PT 2)

Easy to get clients when ur product is just THAT much better

IRRESISTIBLE OFFER

Watch video below on HOW I executive produced our songs and why they were so much better
STRATEGY 4 - GREAT CLIENT RELATIONS

I made it a POINT

For my team & I

to be super Nice, warm, high-energy & communicative with our clients

Make it easy fucking peezy to work with us
4 (PT 2)

When a musician compromised our relationship with a client?

(Didn't want to sign a contract, turned music in after deadline etc)

We CUT THEM OFF right away. no questions asked. we're done.

Hold your client relationships CLOSE & DEAR TO YOUR HEART
STRATEGY 5 - BUILT A MOAT

What does building a moat mean?

it means creating 4-5+ competitive advantages in ur biz

That no one else can TOUCH

Creates a huge separation between you & your competition
5 (PT 2)

Some of our Competitive Advantages were:

1) SYSTEMS - music is known as a wild industry. almost no one has exceptional systems like we did

2) PRODUCT - our product was just so much better than everyone else's, no one could touch us
5 (PT 3)

3) TEAM - made it a focus to build a warm, loving, critical-thinking team

4) YOUTH - everyone else in the industry was OLD. we were forward-thinking & had our ears to the streets, everyone at SDM was under 30
I dismantled Shut Down Music in November 2020

Cool thing is

I'll still be receiving $25-35K royalty checks 4 times a year for next 5 yrs before it starts to dip

Solid perk of building up my music agency

Peep the Shut Down Music instagram below

https://t.co/6AcA6qPIQz
So.

I used those 5 strategies to make Shut Down Music into

an award-winning, money-printing empire

Now? I tweet about how to do the Same with YOUR business

Follow me @THETYFRANKEL to learn

Hard NOT to go from $0 to $10K/month with JUST my tweet below

https://t.co/7WaF8qCo8C
Sign up to my Email List

You'll get

- free list of 191 niches & 51 services
- tips to grow your biz that are TOO GOOD for Twitter
- promos & discounts on my products
- lots more...

👇

https://t.co/CP4zyKzGLT
BONUS

My favorite follows who teach u how to build a thriving Agency

@NickAbraham12
@Sean0to10k
@DONVESH
@thedankoe
@THETYFRANKEL
@SaaSCapo
@ecomchasedimond
@blackhatwizardd

FOLLOW ALL
Idk why it didn't post this

Watch this video on our workflow & why we were so successful...
Give top tweet a like if this helped you in any way 🤝

More from TY FRANKEL

TY FRANKEL
TY FRANKEL
@THETYFRANKEL
i've hired over 24 employees from The Philippines in the last 24 months

these are the Lessons I've Learned

(Quick off the dome thread)

if you pay market rates and go through Onlinejobs, FB groups, UpWork, etc you'll have to go through 300-500 applications to find ONE great candidate

HUGE annoyance

to counteract this, find a great recruiter

pay $4k per placement

and offer a 15-30% above market hourly rate

have an INCREDIBLY thorough hiring system

i'm talking typing, critical thinking, creative writing, email management, and data entry tests

you want your tests to replicate EXACTLY what they'll be doing on-the-job.

make sense?

when you interview candidates

get THREE references from them

at least 1 superior (boss, manager)

and 1-2 co-workers

if hiring for a management position, 1 person they managed

have in-depth, role-specific questions ready

and CALL THESE PEOPLE

do NOT email them

go in-depth

POSITIVE REINFORCEMENT

filipinos need positivity

so does everyone else

but Filipinos moreso than others

compliment them when they do great work in front of the WHOLE TEAM

keep them happy. make it well known you love the work they're doing (if you truly do)
ALL
TY FRANKEL
TY FRANKEL
@THETYFRANKEL
How to build business systems.

A Masterclass worth thousands of $$ for FREE.

How do you scale? build an infectious culture? sell your company for millions?

ANSWER: Build Fortune 500-level systems

Systems are THE ENTIRE BACKBONE of the biggest companies in the world

Today I'll show you exactly how to build these systems

Welcome to my Masterclass

👇

TABLE OF CONTENTS

What does this Systems Masterclass include?

- What software u should use
- The anatomy of a system (explanation + example pics)
- Exclusive video of my agency's HIGH-POWERED project management system
- Chance to sign up to my email list at the end

Let's GO

First off

I know you're asking

What Software should I use when building Systems?

Answer: either https://t.co/9E3tulpqbj or https://t.co/0RelfVZ3iS

I've also seen systems built in Google Drive

Don't recommend.

U need something flexible, transparent & easily accessible

The anatomy of a System is SIMPLE

1) What/When/Why
2) Step-By-Step
3) Video Run-through
4) Resources

Let's get started with #1
ALL
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TY FRANKEL
TY FRANKEL
@THETYFRANKEL
15 Creative Outreach ideas you can use TODAY.

A thread.

What is Creative Outreach?

Sending PHYSICAL GIFTS

to prospects

increase Meeting Booked rate 50% or more

Game changer

HIGHLY recommend u try it

If your deal size is $20K+

LET'S GO 👇

SUPER HIGH PRICE ($301+)

1) Great seats to prospects' local MLB, NBA, or NFL sports team game // buy via Google search

2) VR headset, write "let's build your future together"

SUPER HIGH PRICE PT 2

3) Send a really nice brand new suitcase, say "you'll need this to hold all the money we'll make together"

BRANDS: Rimowa, FPM Milano, Victorinox

HIGH PRICE ($101-300)

1) Nice champagne, write "We'll be popping champagne if we work together"

Buy from local liquor/wine shops near the prospect, search on Google Maps

2) AirPods, write "Our companies would make a great pair"
CREATIVE COLD OUTREACH
TY FRANKEL
TY FRANKEL
@THETYFRANKEL
SO many industries are DYING for great marketing.

Pick one, dominate, build an Empire.

Here are my 9 favorite industries you can do that in.

A thread.

E-COM

- E-com makes up 18% of all retail sales and is growing QUICK
- Over 2 billion buyers worldwide
- Tons of companies taking advantage
- Lotssss of $$ in this niche

Sell
- SEO
- Branding
- SMS marketing
- Email marketing
- Influencer marketing
- Paid ads (FB, Insta etc)

MARKETING AGENCIES

- Marketing agencies SUCK at getting leads
- High deal sizes
- Easy to close
- Have $$ to spend
- Industry is getting bigger & will never go away

Sell
- Lead gen (cold outreach, FB ads, SEO...)

SAAS

- Over $100bn revenue in 2020 and expected to keep growing FAST
- More SaaS companies than you think suck at marketing
- High margins, so they have lots of $$ to pay for leads

Sell
- Paid ads
- SMS marketing
- Email marketing
- B2B influencer marketing

SUPPLY CHAIN

- $16bn industry, projected to grow to $41.7bn in 5 years
- Horrible B2B marketing all-around... room to make big impact

Sell
- Web dev
- Cold outreach
- Automation consulting
- Content marketing/SEO
ALL
TY FRANKEL
TY FRANKEL
@THETYFRANKEL
How to sign Fortune 500 clients on big money retainers.

A thread.

First things first

Stop working with Broke People (your worst nightmare)

Sign big 5-6 figure deals like I did

SO. MUCH. EASIER.

Today I'll teach you exactly how

Keep reading 👇

to quote @lawrencekingyo

$500 Client

"I want you to hold me, love me eternally. be there whenever I call... tell me everything will be ok. answer me at 3am. drop everything you have going on in life for me...love me forever"

$5000 Client

"sounds good, send invoice, thanks"

ABOUT ME

From 2017-2020 I owned a company called Shut Down Music

We worked with the BIGGEST music labels

- Universal Music
- Red Bull
- Warner Bros
- Sony

I signed $50K, $100K, & $200K/yr deals with top 3

now I'll teach YOU

how to work with Fortune 500 companies

Like I did

STEP 1 - COMPANIES

Think "who needs my services?"

do HEAVY market research

decide on 100 Fortune 500 companies

Download my template sheet below

https://t.co/r14NmNXIQS

Add em in ✍️
ALL

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श्रीमाली हितेश अवस्थी...
@HiteshAwasthi89
Varahi Amman, Madurai, Tamilnadu

Vaarahi is one of the Saivite Shakti deities with the group of goddesses known as SAPTAMATAS.
They are: Brahmi, Maheshwari, Kaumari, Vaishnavi, Vaarahi, Mahendri and Chamundi. 1/n


They are the Shakti (female) equivalents of their male counterparts. Vaarahi is the Shakti of Bhairavar who is one of the Amsam of Bhairavar.Created from the boar avatara of Vishnu, Vaarahi is often associated with Goddess Kamala (one of the Mahavidyas). 2/n


She is also called Dandini (Lady Commander of the forces of the Mother-Goddess, symbolizing the might of SriVidya). As Vaarahi ("hog-faced" or "the great consumer") she destroys evil forces that obstructs the devotees' progress, paralyses the enemies 3/n


and led the devotees ultimately to SriVidyas. She is also called Panchami). With Kurukalla, she is accorded the parental status to Sri-Chakra (Lalita Tripura-Sundari). While Kurukalla represents the full moon, Vaarahi represents the new-moon. 4/4

Jai Maa Varahi 🙏


Tag for 📷 credit
ALL
\u0936\u094d\u0930\u0940\u092e\u093e\u0932\u0940 \u0939\u093f\u0924\u0947\u0936 \u0905\u0935\u0938\u094d\u0925\u0940 \U0001f1ee\U0001f1f3
श्रीमाली हितेश अवस्थी ...
@HiteshAwasthi89
#Thread
An interesting story of Kamala Devi hazarika for all Sanatanis...🙏

A Xtian missionary was sent to Assam for the promotion of religion. His name was Cruz. He came across to one the boys from an influential family in Assam to teach him English.
@noconversion

Cont 👇


The p@stor slowly began to study the house and he learned that the boy's grandmother was the most influential person in the house. So he thought 'Corrupting the grandmother's mind can make the whole family Xtian as well as the whole village.

Cont 👇


The p@stor began to tell Grandma the stories of how J€$u$ cured leprosy of lepers, how He gave sight to the blind, etc..But after listening to him, the strong Sanatani grandmother said. A stone turned into a living woman (Ahalya) for our Rama when he touched the stone.

Cont 👇


She spoke of Rama setu where stones floated in sea just by writing his name on the stones and that they are still floating today.
The p@stor continued his efforts but all his tricks went in vain.

Cont 👇


One day he had brought a cake from the church and he thought of offering it to grandmother but he was doubtful that she would eat it. But contrary to his expectation, she took the cake and ate it.

Cont 👇
ALL
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WORLD OF SANATAN DHARMA
WORLD OF SANATAN DHARM...
@world_sanatan
EVOLUTION OF CROWNS

The ancient Indian kings called a head crown as a Mukut and it would mostly constitute of a golden ornamental headgear like an oval cap with gems.

Sometimes it would also include a halo circle to show the divinity of the king

1/7


As it was considered that kings were appointment by the gods themselves. Example the kings of mewar considered themselves to be the ‘Diwan of eklingji')

But in most cases very few Mukut with halo effect have been found.

2/7

Samudragupta in the gupta era coin. You can see the helmet like headwear on him.

Till gupta era the solid golden head wear was used in most days of the monarch.

But since the onset of 8th century it reduced in usage and was now used only as a ceremonial headwear.

3/7


Whereas earlier the Maharaja had to wear the mukut whenever his court was in session.

Still mukut was being used prominently for ceremonial activities till recent times.

Maharaj Dahir of Sindh👇

4/7


But as times past the style of headwear also changed.

The kings mostly wore turbans ordained with pearls and gems while rarely anyone wore a true Mukut after 16th century.

Portrait of Sri Krishna Dev Raya👇

5/7
ALL
Buzz Chronicles
Buzz Chronicles
@buzz_chronicles
@SaveToBookmarks Ciao! Of course! Original tweet by @AnJamison: "@LakotaMan1 @buzz\_chronicles @buzz\\\_chronicles @buzz_chronicles save as categ...". Enjoy ✌

Hello! You can find it here. Original tweet by @SaveToBookmarks: "@AnJamison @LakotaMan1 @buzz @buzz_chronicles @pdfmakerapp @Readwiseio @threader...". Thanks! ✌
ALL
Sachin Ramje
Sachin Ramje
@SachinRamje
10 must-read books to transform your workday and boost productivity:


1. Atomic Habits


2. The Power of Habit


3. Deep Work


4. Essentialism
ALL

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UN Watch
UN Watch
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The UN just voted to condemn Israel 9 times, and the rest of the world 0.

View the resolutions and voting results here:

The resolution titled "The occupied Syrian Golan," which condemns Israel for "repressive measures" against Syrian citizens in the Golan Heights, was adopted by a vote of 151 - 2 - 14.

Israel and the U.S. voted 'No' https://t.co/HoO7oz0dwr


The resolution titled "Israeli practices affecting the human rights of the Palestinian people..." was adopted by a vote of 153 - 6 - 9.

Australia, Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No' https://t.co/1Ntpi7Vqab


The resolution titled "Israeli settlements in the Occupied Palestinian Territory, including East Jerusalem, and the occupied Syrian Golan" was adopted by a vote of 153 – 5 – 10.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/REumYgyRuF


The resolution titled "Applicability of the Geneva Convention... to the
Occupied Palestinian Territory..." was adopted by a vote of 154 - 5 - 8.

Canada, Israel, Marshall Islands, Micronesia, and the U.S. voted 'No'
https://t.co/xDAeS9K1kW
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meilong
meilong
@meilong15
一个北大毕业的殡葬工自述武汉封城期间的经历，凄惨。这应该才是武汉的真实情景，跟很多人的叙述是吻合的。


https://t.co/QYTO1SYedG
WUHAN FUNERAL WORKERS REPORT
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Carol Forden
Carol Forden
@CarolForden
1. The major problem most startups face is marketing and the ability to carve out a niche, find and retain paying customers.

Even with a stellar developer team and a stellar product, your startup may not grow or survive without a great marketing and sales teams.

2. Start growing your audience before you’ve a product or an idea.

You should start promoting yourself and building your audience before you have a finished product or even before you have a great idea that you want to build.

3. Don’t wait to start building your audience after you’ve launched a product.

Most first-time developers actually ignore marketing.

They’re oblivious to the challenge of attracting people to take a look at something they’ve created.

4. At least until they see their first project crash and burn within hours of the launch.

There are so many times that I have seen developers spend countless hours building something, releasing it with no fanfare...

5. and only then trying to figure out how to promote it by asking marketing questions on Indie Hackers, Quora or Hacker News. Don’t make that mistake.
STARTUPS
ArmaniTalks \U0001f399\U0001f525
ArmaniTalks 🎙🔥...
@ArmaniTalks
Shy people are either overthinking or highly observant of the social setting.

And in many cases it can be both.

'So what do I do?'

You learn the 75/25 law.

'What is that?'

The law of charisma...👇

Let's address the over thinkers first.

Do you have any idea why you overthink?

'Yea. Because others are judging how shy I am.'

Incorrect.

Others are thinking about themselves, not you.

But the fact that you think they are thinking about you, you fuck up the interaction.

Now you stay in your head too much & avoid the present moment.

A major no no in the social world.

Your tendency to think that others are judging you for being shy, coincidentally makes you more shy.

And that's when you start giving off a strange vibration to the social setting.

This is when you begin attracting comments like 'why are you so quiet?'
LIFE
Anshul Pandey
Anshul Pandey
@Anshulspiritual
THE NOTICEABLE SIGNS OBSERVED ON IMPENDING DEATH(मृत्यु के संकेत या चिन्ह)

As per Skanda Puran, Kartikeya had narrated to Muni Agastya about the signs of the coming death. This is as per this ancient scripture.


If one experiences the air coming out of right nostril continuously then it is observed that the person dies within three years. If the breathing is continuous towards upper side from both the nostrils, then the person can die within two three days.

If the breathing is through the mouth instead of the nostrils then the person may live only for two days. The person should take into coignance these signs of the occurance of any sudden death.

As per astrology when the Surya is in the 7th house and Chandrama is in its own house and the breathing is only through the right nostril then the danger exists. If you see a yellow black coloured figure who becomes invisible immediately then the life span is limited to 2 years.

If any person sneezes, passes urine, stool and semen all together he has only a year more to live. If a person sees blue coloured snakes flying in the sky then he has only six more months to live. If a person sees any thing opposite to its real self like colours
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