Had 8 employees, 50+ artists, & made $600K+
We went from $200K in 2019 to $600K in JUST a year
Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
5 secret strategies I used to 3X my agency's revenue during COVID.
A thread.
Had 8 employees, 50+ artists, & made $600K+
We went from $200K in 2019 to $600K in JUST a year
Won 2 industry awards (LA Emmy & Mark Award), had our music in 1000s of TV shows, movies, video games, & ads
Why were people in the industry calling me a legend at just 21 yrs old?
How did I make over $1M in the MUSIC INDUSTRY?? Which is notorious for being hard to make money in
HERE are the 5 secret strategies I used
Keep reading
Flashback to April 2019
Shut Down Music was the definition of a SMALL BUSINESS
Me & 1 employee (Anna, from Russia) managed the whole thing
I paid her $600 a month
We had NO systems. it was wild
Didn't even know when she clocked in & out of work
May 2019 comes around
I decide FUCK IT. I've had enough
Decided to invest in SYSTEMS
Hopped on https://t.co/9E3tulpqbj & started building
Next 6 months I worked relentlessly to build systems for
project management, artist management, team/client communication, etc
Every system I created was structured like this:
1) What, when, why: background on what the system is, when it's executed, and how it fits into the big picture
2) Step-by-step: the incredibly detailed process
3) Video run-through: screen-recorded video of me going through the system and explaining my thought process
4) Resources: all external pages you need access to while executing the system
Check out a pic of one of our Systems 👇
I also let go of Anna in May 2019
Went through tough times & I told her things needed to change
The Last straw? she literally Didn't answer the phone for 2 days
Then told me she "took a train to Moscow & there was no WiFi"
Fired her on the spot
So glad I fired her
Because then I decided to INVEST in labor
Hired 2 Americans with 14 yrs combined industry experience
& a top-notch Admin assistant from https://t.co/q88s6kkXk7
Things finally started to turn around
What separated Shut Down Music from everyone else?
We created the BEST music in the game
How?
1) Our A&R system found us the best producers/rappers/singers
2) Every song we made I executive produced & went thru DEEP revisions
Easy to get clients when ur product is just THAT much better
IRRESISTIBLE OFFER
Watch video below on HOW I executive produced our songs and why they were so much better
I made it a POINT
For my team & I
to be super Nice, warm, high-energy & communicative with our clients
Make it easy fucking peezy to work with us
When a musician compromised our relationship with a client?
(Didn't want to sign a contract, turned music in after deadline etc)
We CUT THEM OFF right away. no questions asked. we're done.
Hold your client relationships CLOSE & DEAR TO YOUR HEART
What does building a moat mean?
it means creating 4-5+ competitive advantages in ur biz
That no one else can TOUCH
Creates a huge separation between you & your competition
Some of our Competitive Advantages were:
1) SYSTEMS - music is known as a wild industry. almost no one has exceptional systems like we did
2) PRODUCT - our product was just so much better than everyone else's, no one could touch us
3) TEAM - made it a focus to build a warm, loving, critical-thinking team
4) YOUTH - everyone else in the industry was OLD. we were forward-thinking & had our ears to the streets, everyone at SDM was under 30
Cool thing is
I'll still be receiving $25-35K royalty checks 4 times a year for next 5 yrs before it starts to dip
Solid perk of building up my music agency
Peep the Shut Down Music instagram below
https://t.co/6AcA6qPIQz
I used those 5 strategies to make Shut Down Music into
an award-winning, money-printing empire
Now? I tweet about how to do the Same with YOUR business
Follow me @THETYFRANKEL to learn
Hard NOT to go from $0 to $10K/month with JUST my tweet below
https://t.co/7WaF8qCo8C
I scaled my Agency to $1M in 12 months
— TY FRANKEL (@THETYFRANKEL) April 17, 2021
I reveal ALL my business secrets below
Read & follow me
MASSIVE THREAD
\U0001f447\U0001f3fc
You'll get
- free list of 191 niches & 51 services
- tips to grow your biz that are TOO GOOD for Twitter
- promos & discounts on my products
- lots more...
👇
https://t.co/CP4zyKzGLT
My favorite follows who teach u how to build a thriving Agency
@NickAbraham12
@Sean0to10k
@DONVESH
@thedankoe
@THETYFRANKEL
@SaaSCapo
@ecomchasedimond
@blackhatwizardd
FOLLOW ALL
More from TY FRANKEL
U should always be leveraging more & more
Here's your process
1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only
Eventually ur agency should be a cash cow
High margins &/or a turn into a holding company if you're getting equity
It's a process. takes time
Work for free
fail, learn, fail, succeed, now start charging low/mid-tier retainers
Learn more, become great at your craft, build great systems & team
then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers
U just can't
Unless it's for a .5-1x multiple
Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)
Graduate from retainers & get into rev share/equity ASAP
also to get rev share on big $$ and/or equity
Your offer needs to be more than just "lead gen"
No one is gonna give u Equity for "lead gen"...
Manage a startup's sales process from start to finish & train their sales team to have huge success?
Different story
If i started a new agency today my goal would eventually be to turn into holding company
with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups
Equity vested via specific KPIs
Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on
Here's your process
1) work for free
2) get 5-10 $1-5K/month retainers
3) get rev share + potential equity deals only
Eventually ur agency should be a cash cow
High margins &/or a turn into a holding company if you're getting equity
most "Agency advice" will have you build some shitty company that's competing on bottom tier prices and is barely differentiated from your competition
— LegacyFuel (@LegacyFuel4Ever) July 16, 2021
there is almost Zero emphasis on positioning it correctly for High-Ticket Rates from the get-go and fulfilling like an Expert
It's a process. takes time
Work for free
fail, learn, fail, succeed, now start charging low/mid-tier retainers
Learn more, become great at your craft, build great systems & team
then if possible do rev share deals only. Bring in lots of rev. take equity /w startups if u can
You CANNOT SELL an agency doing $1-5K retainers
U just can't
Unless it's for a .5-1x multiple
Why the Retainer model is just training for the big leagues (rev share on big $$ & equity w startups)
Graduate from retainers & get into rev share/equity ASAP
also to get rev share on big $$ and/or equity
Your offer needs to be more than just "lead gen"
No one is gonna give u Equity for "lead gen"...
Manage a startup's sales process from start to finish & train their sales team to have huge success?
Different story
If i started a new agency today my goal would eventually be to turn into holding company
with:
- an offer SO damn good it DESERVES Equity
- my hand in dozens of promising startups
Equity vested via specific KPIs
Bring 20 clients, get 1% equity, 20 more clients, 1% more & so on
More from All
https://t.co/6cRR2B3jBE
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
The best morning routine?
Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
Starts the night before.
9 evening habits that make all the difference:
1. Write down tomorrow's 3:3:3 plan
• 3 hours on your most important project
• 3 shorter tasks
• 3 maintenance activities
Defining a "productive day" is crucial.
Or else you'll never be at peace (even with excellent output).
Learn more
How to be 5x more productive.
— Ben Meer (@SystemSunday) August 1, 2022
A best-selling author\u2019s 3-3-3 Method:
2. End the workday with a shutdown ritual
Create a short shutdown ritual (hat-tip to Cal Newport). Close your laptop, plug in the charger, spend 2 minutes tidying your desk. Then say, "shutdown."
Separating your life and work is key.
3. Journal 1 beautiful life moment
Delicious tacos, presentation you crushed, a moment of inner peace. Write it down.
Gratitude programs a mindset of abundance.
4. Lay out clothes
Get exercise clothes ready for tomorrow. Upon waking up, jump rope for 2 mins. It will activate your mind + body.
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Keep dwelling on this:
Further Examination of the Motif near PRRA Reveals Close Structural Similarity to the SEB Superantigen as well as Sequence Similarities to Neurotoxins and a Viral SAg.
The insertion PRRA together with 7 sequentially preceding residues & succeeding R685 (conserved in β-CoVs) form a motif, Y674QTQTNSPRRAR685, homologous to those of neurotoxins from Ophiophagus (cobra) and Bungarus genera, as well as neurotoxin-like regions from three RABV strains
(20) (Fig. 2D). We further noticed that the same segment bears close similarity to the HIV-1 glycoprotein gp120 SAg motif F164 to V174.
https://t.co/EwwJOSa8RK
In (B), the segment S680PPRAR685 including the PRRA insert and highly conserved cleavage site *R685* is shown in van der Waals representation (black labels) and nearby CDR residues of the TCRVβ domain are labeled in blue/white
https://t.co/BsY8BAIzDa
Sequence Identity %
https://t.co/BsY8BAIzDa
Y674 - QTQTNSPRRA - R685
Similar to neurotoxins from Ophiophagus (cobra) & Bungarus genera & neurotoxin-like regions from three RABV strains
T678 - NSPRRA- R685
Superantigenic core, consistently aligned against bacterial or viral SAgs
Further Examination of the Motif near PRRA Reveals Close Structural Similarity to the SEB Superantigen as well as Sequence Similarities to Neurotoxins and a Viral SAg.
The insertion PRRA together with 7 sequentially preceding residues & succeeding R685 (conserved in β-CoVs) form a motif, Y674QTQTNSPRRAR685, homologous to those of neurotoxins from Ophiophagus (cobra) and Bungarus genera, as well as neurotoxin-like regions from three RABV strains
(20) (Fig. 2D). We further noticed that the same segment bears close similarity to the HIV-1 glycoprotein gp120 SAg motif F164 to V174.
https://t.co/EwwJOSa8RK
In (B), the segment S680PPRAR685 including the PRRA insert and highly conserved cleavage site *R685* is shown in van der Waals representation (black labels) and nearby CDR residues of the TCRVβ domain are labeled in blue/white
https://t.co/BsY8BAIzDa
Sequence Identity %
https://t.co/BsY8BAIzDa
Y674 - QTQTNSPRRA - R685
Similar to neurotoxins from Ophiophagus (cobra) & Bungarus genera & neurotoxin-like regions from three RABV strains
T678 - NSPRRA- R685
Superantigenic core, consistently aligned against bacterial or viral SAgs
