How To Not Suck At Marketing

A thread:

You gotta look at marketing as oxygen that fuels the business.

Marketing is traffic.

It's an opportunity to build.

No oxygen = dead business.

Paid and organic traffic

(Fb ads, Facebook organic, Google pay, Instagram, Pinterest, etc)

Acts as oxygen that fuels a business + provides the opportunity to sell products or services.

Marketing that sucks = Marketing that is not bringing oxygen to the business

And unfortunately, people tend to focus on low-leverage activities that do little to nothing for their business:

Take customer service for example

This is an important aspect of business,

But customer service is a $15/hour task that can be outsourced...

Yet they spend time on it instead of marketing - the most lucrative aspect of their operations