1, Government messaging has become progressively hyperbolic and confusing. Balance and perspective is in short supply. As a result, the information we receive often feels alarming and frightening.

2, Trust is a vital component of effective public messaging, erosion of it is deeply concerning.Disconnection between governments, local level management and society. Information given without context is harmful. A recent advisory report

3, “ministers adopt a more straightforward approach to communicating with the public, taking care not to send out conflicting messages, admitting mistakes, foregoing “hyperbolic language and rhetoric” and adopting “an open dialogue rather than speaking at the public”.

4, Has this advice been heeded?
Did yesterday's UK briefing clearly communicate information accurately and clearly?
Was the information presented

5.The news of an increased mortality risk with the UK variant is based upon conclusions from a Nervtag meeting held on Thursday.
Full report here.