Authors Amanda Orson
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1/ Meta thread about "Going Pro" on Twitter.
I've been a Twitter power user since 2008 or so. Long time.
I've watched it change from an impromptu conversation or watch party platform to a place for people to build their professional reputations and network.
2/ In many ways it's matured into a more effective professional platform than LinkedIn.
LinkedIn is (mostly) about collecting the professional contacts you've met.
Twitter is a place to meet new people.
That much hasn't
3/ What also hasn't changed is its power for networking.
This is particularly useful if you break out of your echo chamber and talk, build relationships with people doing tangentially related things.
You're bricklaying and with patience it pays off.
4/ What has changed is a growing population of people being *intentional* about the use of Twitter for their professional lives.
Observations on what's working for them:
5/ They "Build in public" - sharing behind the scenes perspectives on whatever it is you're doing professionally.
What do people not know about what you do?
Stick within your expertise, with focus, where people see you are an authority - that’s where you grow a following.
I've been a Twitter power user since 2008 or so. Long time.
I've watched it change from an impromptu conversation or watch party platform to a place for people to build their professional reputations and network.
2/ In many ways it's matured into a more effective professional platform than LinkedIn.
LinkedIn is (mostly) about collecting the professional contacts you've met.
Twitter is a place to meet new people.
That much hasn't
Facebook is where you learn you don't like a lot of the people you know. Twitter is where you learn to like people you don't know already.
— Amanda Orson (@amandaorson) August 2, 2012
3/ What also hasn't changed is its power for networking.
This is particularly useful if you break out of your echo chamber and talk, build relationships with people doing tangentially related things.
You're bricklaying and with patience it pays off.
Back of the napkin math - over the last year I've referred (or retained) $500k+ worth of business to contacts in my network.
— Amanda Orson (@amandaorson) November 16, 2016
4/ What has changed is a growing population of people being *intentional* about the use of Twitter for their professional lives.
Observations on what's working for them:
5/ They "Build in public" - sharing behind the scenes perspectives on whatever it is you're doing professionally.
What do people not know about what you do?
Stick within your expertise, with focus, where people see you are an authority - that’s where you grow a following.
One of my favorite things is finding a way to use internet / marketing/ or code knowledge for non-tech applications.
Ex:
- Looking for self-storage facilities owned by small operators.
- They may not know to list their businesses on GMB or how to distribute their website.
- As a result, if you’re just searching “self storage near X” they may or may not show up.
- That doesn’t necessarily mean they don’t have a site.
- So I look up the most common Wix for Self Storage SaaS providers.
- View Source on an example client site
- Extract something unique from this software
- Revisiting this list, I fire up https://t.co/Gk2g0YOxKd
- Search the code snippet in publicwww… voilà.
A list of many (if not most) of the sites on the web using this company.
Export to CSV
Next steps:
1. Upload the CSV to Google Sheets
2. Clean the list up with a little RegEx https://t.co/kL7ZcaY1MV
3. Brand new 3000+ potential lead list
4. Head over to Upwork to find someone to populate the rest.
Ex:
- Looking for self-storage facilities owned by small operators.
- They may not know to list their businesses on GMB or how to distribute their website.
- As a result, if you’re just searching “self storage near X” they may or may not show up.
- That doesn’t necessarily mean they don’t have a site.
- So I look up the most common Wix for Self Storage SaaS providers.
- View Source on an example client site
- Extract something unique from this software
- Revisiting this list, I fire up https://t.co/Gk2g0YOxKd
- Search the code snippet in publicwww… voilà.
A list of many (if not most) of the sites on the web using this company.
Export to CSV
Next steps:
1. Upload the CSV to Google Sheets
2. Clean the list up with a little RegEx https://t.co/kL7ZcaY1MV
3. Brand new 3000+ potential lead list
4. Head over to Upwork to find someone to populate the rest.