Authors Ross Simmonds
1) How Masterclass thrives on SEO
2) Stripe’s brilliant content strategy
3) Shopify’s growth engine revealed
4) Adobe’s unshakable brand moat
5) Snowflake’s PPC to IPO strategy
Bookmark them all 👇
The content marketing & SEO masterclass being put on by @MasterClass in front of your eyes:
Masterclass is valued at more than $800 million.
— Ross Simmonds (@TheCoolestCool) May 26, 2020
It's well known for attracting teaching talent like: Shonda Rhimes, Spike Lee, Aaron Sorkin, Stephen Curry, Simone Biles & more.
But what also should be applauded is the masterclass they're putting on re: content & SEO. [THREAD] pic.twitter.com/uAWQDyFFJt
The underrated content excellence happening at @stripe and how content thrives in their growth engine:
Stripe is known for product excellence. The team has consistently launched products that are loved & thrive.
— Ross Simmonds (@TheCoolestCool) June 8, 2020
It's a key reason they're valued at $36 billion.
But they should also be known for content & community excellence. It's why they get 1M+ mos visits. [THREAD] \U0001f9f5 pic.twitter.com/HvuJmRdzfM
Deconstructing how @shopify has grown to become one of the most important players in ecommerce on the back of smart content:
Shopify has redefined the Canadian dream \U0001f1e8\U0001f1e6\U0001f4b0
— Ross Simmonds (@TheCoolestCool) July 13, 2020
Especially when it comes to marketing.
Some of their stats:
219,000 YouTube subs
$164 billion market cap
70M+ organic visits a year
1 billion (yes billion) backlinks
Here's my fav part of their growth engine [THREAD] \U0001f9f5 pic.twitter.com/oMi9K11El7
Adobe is one of my favorite SaaS / Cloud growth stories. The brand is under attack by incumbents but it’s holding strong due to community:
One of the most inspiring business pivots of the last decade (and impressive companies) has to be @Adobe's shift from licensing to offering services on the cloud.
— Ross Simmonds (@TheCoolestCool) June 17, 2020
But what's also impressive is how they've attracted users and businesses with marketing excellence [THREAD] \U0001f9f5 pic.twitter.com/bHGmL0JB81