Top 5 Marketing Threads of 2020:

1) How Masterclass thrives on SEO
2) Stripe’s brilliant content strategy
3) Shopify’s growth engine revealed
4) Adobe’s unshakable brand moat
5) Snowflake’s PPC to IPO strategy

Bookmark them all 👇

The content marketing & SEO masterclass being put on by @MasterClass in front of your eyes: https://t.co/EdqMgVrtR0
The underrated content excellence happening at @stripe and how content thrives in their growth engine: https://t.co/awD4xfnbcr
Deconstructing how @shopify has grown to become one of the most important players in ecommerce on the back of smart content: https://t.co/x2yrjm3Z5y
Adobe is one of my favorite SaaS / Cloud growth stories. The brand is under attack by incumbents but it’s holding strong due to community: https://t.co/T7IH8k8o5M
How @SnowflakeDB went from PPC to IPO on the back of smart advertising and niche distribution. https://t.co/ICFJPAX8xH
Your likes & retweets led to more than 400k views on these threads so thank you so much for all the love.

What can you expect in 2021?

More threads and more in depth analysis to go with them.

Just like the essay about Canvas’ backlink empire:
https://t.co/twqj1PsK9Q
Want an exclusive first look at these essays before they go live?

Get on the @FoundationIncCo mailing list to get the research and analysis before your competitors:

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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
Following @BAUDEGS I have experienced hateful and propagandist tweets time after time. I have been shocked that an academic community would be so reckless with their publications. So I did some research.
The question is:
Is this an official account for Bahcesehir Uni (Bau)?


Bahcesehir Uni, BAU has an official website
https://t.co/ztzX6uj34V which links to their social media, leading to their Twitter account @Bahcesehir

BAU’s official Twitter account


BAU has many departments, which all have separate accounts. Nowhere among them did I find @BAUDEGS
@BAUOrganization @ApplyBAU @adayBAU @BAUAlumniCenter @bahcesehirfbe @baufens @CyprusBau @bauiisbf @bauglobal @bahcesehirebe @BAUintBatumi @BAUiletisim @BAUSaglik @bauebf @TIPBAU

Nowhere among them was @BAUDEGS to find