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New from me:
I’m launching my Forecasting For SEO course next month.
It’s everything I’ve learned, tried and tested about SEO forecasting.
The course: https://t.co/bovuIns9OZ
Following along 👇
Why forecasting?
Last year I launched https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.
It went crazy.
I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest:
The interest encouraged me to make a start...
I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏
And their guts to be build so openly in public.
So here goes it...
In the last 2 years I’ve only written 3 blog posts on my site.
- Probabilistic thinking in SEO
- Rethinking technical SEO audits
- How to deliver better SEO strategies.
I only write when I feel like I’ve got something to say.
With forecasting, I’ve got something to say. 💭
There are mixed feelings about forecasting in the SEO industry.
Uncertainty is everywhere. Algorithm updates impacting rankings, economic challenges impacting demand.
It’s difficult. 😩
I’m launching my Forecasting For SEO course next month.
It’s everything I’ve learned, tried and tested about SEO forecasting.
The course: https://t.co/bovuIns9OZ
Following along 👇
Why forecasting?
Last year I launched https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.
It went crazy.
I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest:
The interest encouraged me to make a start...
I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏
And their guts to be build so openly in public.
So here goes it...
In the last 2 years I’ve only written 3 blog posts on my site.
- Probabilistic thinking in SEO
- Rethinking technical SEO audits
- How to deliver better SEO strategies.
I only write when I feel like I’ve got something to say.
With forecasting, I’ve got something to say. 💭
There are mixed feelings about forecasting in the SEO industry.
Uncertainty is everywhere. Algorithm updates impacting rankings, economic challenges impacting demand.
It’s difficult. 😩
A thread of South Dakota Senators and Representatives and their contact information.
District: 01
Counties: Brown, Day, Marshall, Roberts
[email protected]
[email protected]
[email protected]
District 02
Counties Brown, Clark, Hamlin, Spink
[email protected]
[email protected]
[email protected]
District 03
Counties Brown
[email protected]
[email protected]
[email protected]
District 04
Counties Brookings, Codington, Deuel, Grant
[email protected]
[email protected]
[email protected]

District: 01
Counties: Brown, Day, Marshall, Roberts
[email protected]
[email protected]
[email protected]
District 02
Counties Brown, Clark, Hamlin, Spink
[email protected]
[email protected]
[email protected]
District 03
Counties Brown
[email protected]
[email protected]
[email protected]
District 04
Counties Brookings, Codington, Deuel, Grant
[email protected]
[email protected]
[email protected]
I think we have to consider what "unity" means.
In the most foundational sense, unity exists whether we want it to or not. Our fortunes are tied together. We all impact each other. That form of unity carries risks, benefits, and, mostly, responsibilities. /1
The trouble with calling for "unity" after you, say, abused a procedure to jeopardize and break trust and invite violence in the foundation of representative government, is that it sounds like a shield, not a shared responsibility. /2
It sounds like "we are all one, so there can be no critique of each other." But then saying, "and actually THOSE PEOPLE are the REAL problem" which turns it into "we are all one, but I am the best, so there can be no critique of me." /3
Living into our unity means that we absolutely have to look at each other sometimes and say "you are sorely wrong about this, and you must accept responsibility for your wrongness for the sake of all of us." /4
That does not equal "you should no longer exist and we hate you forever." If you are a United States Senator (for example) and you translate "there must be accountability" to "I've been banished along with 70+ million others," you're being immature and purposely disingenuous. /5
In the most foundational sense, unity exists whether we want it to or not. Our fortunes are tied together. We all impact each other. That form of unity carries risks, benefits, and, mostly, responsibilities. /1
Just curious on your perspective on the GOP calling for unity days after protesting the election results. They caused the rift and now we have to just move on? It's like an abuser hitting you then buying you flowers. Platitudes do not heal a wound.
— kathy cushing (@Kathycush) January 12, 2021
The trouble with calling for "unity" after you, say, abused a procedure to jeopardize and break trust and invite violence in the foundation of representative government, is that it sounds like a shield, not a shared responsibility. /2
It sounds like "we are all one, so there can be no critique of each other." But then saying, "and actually THOSE PEOPLE are the REAL problem" which turns it into "we are all one, but I am the best, so there can be no critique of me." /3
Living into our unity means that we absolutely have to look at each other sometimes and say "you are sorely wrong about this, and you must accept responsibility for your wrongness for the sake of all of us." /4
That does not equal "you should no longer exist and we hate you forever." If you are a United States Senator (for example) and you translate "there must be accountability" to "I've been banished along with 70+ million others," you're being immature and purposely disingenuous. /5