1/ The cold email

the second most powerful tool for landing a job behind “my dad is the CEO.”

I’m a big fan of the cold email for one reason in particular

it helped me land my current job at @MorningBrew

a thread

2/ Below I’ll be highlighting some of the keys to a good cold email:

How to break the ice
How to establish credibility
How to frame your ask
How to stick the landing

3/ To start, here is the full email

Let's get into it

4/ BREAK THE ICE

show that you value what they value

when I emailed @austin_rief about getting a job with the Brew, I led with a really niche David Dobrik reference

David is his dude

ice=broken

5/ ESTABLISH CREDIBILITY

this is where amateur cold emailers often make the biggest mistake. They are afraid to self promote and I feel that

so I took an alternate approach

i mentioned one of Morning Brew’s competitors, Axios