1/ The cold email

the second most powerful tool for landing a job behind “my dad is the CEO.”

I’m a big fan of the cold email for one reason in particular

it helped me land my current job at @MorningBrew

a thread

2/ Below I’ll be highlighting some of the keys to a good cold email:

How to break the ice
How to establish credibility
How to frame your ask
How to stick the landing
3/ To start, here is the full email

Let's get into it
4/ BREAK THE ICE

show that you value what they value

when I emailed @austin_rief about getting a job with the Brew, I led with a really niche David Dobrik reference

David is his dude

ice=broken
5/ ESTABLISH CREDIBILITY

this is where amateur cold emailers often make the biggest mistake. They are afraid to self promote and I feel that

so I took an alternate approach

i mentioned one of Morning Brew’s competitors, Axios
6/ by casually name-dropping Axios, I immediately showed that I must have something of value to add

or else Axios wouldn’t be talking to me
7/ other ways to build credibility

1. interact with them on a social platform (in a positive way) then mention the interaction

2. provide some insightful commentary on a piece of content they’ve created

3. reference a mutual acquaintance
8/ other ways to build credibility cont.

4. show off something you’ve built, not something you accomplished

(You built your own newsletter whereas graduating from a certain college is something you accomplished)
9/ FRAMING THE ASK

you have to reach out with a purpose

I didn’t ask for a job (which is what I really wanted)

I offered them a chance to see my vision for a new content vertical

now the power dynamics have changed
10/ I’m not requesting an interview

or for Alex and Austin to look at my application

only to consider a potentially valuable Brew product

plus its unique
11/ I doubt many people have pitched them on a new newsletter...

then actually wrote a new newsletter

(not sure if this pic will work put here's a loooooooong JPEG image of the Sports Brew I wrote)
12/ Brew managing editor @Neal_Freyman agrees

“There are a zillion writers who would love the position but not many would take the time to unsolicitedly write out an entire newsletter. That's what made your email stand out.”
13/ STICKING THE LANDING

you’ve done the dirty work

all that’s left is to go ahead and ask for what you want

always finish the email with a request
14/ instead of a less direct “Let me know what you think,” or “Thank you for your consideration”

establish a sense of urgency and give your chain of communication an actionable next step
15/ Telling @BUSlNESSBARISTA and @austin_rief that I’ll get on the next bus shows that I mean business...

and a few emails later

I actually did get on that bus

did get an interview

and the rest is history

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॥ॐ॥
अस्य श्री गायत्री ध्यान श्लोक:
(gAyatri dhyAna shlOka)
• This shloka to meditate personified form of वेदमाता गायत्री was given by Bhagwaan Brahma to Sage yAgnavalkya (याज्ञवल्क्य).

• 14th shloka of गायत्री कवचम् which is taken from वशिष्ठ संहिता, goes as follows..


• मुक्ता-विद्रुम-हेम-नील धवलच्छायैर्मुखस्त्रीक्षणै:।
muktA vidruma hEma nIla dhavalachhAyaiH mukhaistrlkShaNaiH.

• युक्तामिन्दुकला-निबद्धमुकुटां तत्वार्थवर्णात्मिकाम्॥
yuktAmindukalA nibaddha makutAm tatvArtha varNAtmikam.

• गायत्रीं वरदाभयाङ्कुश कशां शुभ्रं कपालं गदाम्।
gAyatrIm vardAbhayANkusha kashAm shubhram kapAlam gadAm.

• शंखं चक्रमथारविन्दयुगलं हस्तैर्वहन्ती भजै॥
shankham chakramathArvinda yugalam hastairvahantIm bhajE.

This shloka describes the form of वेदमाता गायत्री.

• It says, "She has five faces which shine with the colours of a Pearl 'मुक्ता', Coral 'विद्रुम', Gold 'हेम्', Sapphire 'नील्', & a Diamond 'धवलम्'.

• These five faces are symbolic of the five primordial elements called पञ्चमहाभूत:' which makes up the entire existence.

• These are the elements of SPACE, FIRE, WIND, EARTH & WATER.

• All these five faces shine with three eyes 'त्रिक्षणै:'.

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