If folks aren’t already buying what you’re thinking of selling, don’t start that business!

There should be be evidence that folks are already spending money in the space you’re thinking of entering.

Before AirBnB, folks paid money to stay at hotels, B&Bs, cottages, vacation homes, and hostels.

Annually, people spend $570 BILLION on travel accommodation.

Entrepreneurs need to follow the money:

“Where is it already being spent, and how can I get a piece of it?”

Don’t look for “problems that need solving.”

Look for categories where people/businesses are already spending money.

From an entrepreneur’s POV, if folks are willing to spend money on it, it’s a problem worth solving.

Apple has consistently followed this approach.

They didn’t make the first:

- PC
- Laptop
- MP3 player
- Smart phone

They saw the existing demand, and built on it.

If you're feeling down lately, here's a quick test to figure out why:

👇

💖 Have you met up with your friends IRL this week?

🏋️‍♀️ Have you exercised today or yesterday?

🎨 Are you working on stuff that's meaningful to you?

🤝 Have you helped someone today with something you're good at?

Convo between @tferriss & @naval on modern loneliness:

Naval: In India there's this concept of the extended family where you basically live with your tribe at all times, so when we were young, at our grandmother's place with my aunts, my uncles, my cousins, my grandparents,

everyone was there, and it was a warm night so we went out to the backyard and put all these comforters and these little cots out and everyone would sleep in this giant pile with fifteen people underneath the stars...

it was amazing...so there's two things that were great about it: the noise level didn't bother you, if someone's foot was in your face it didn't bother you. When it's family and you're young it all just works and you feel very safe and very happy.

Another thing is that it reinforces how important the tribe is. Modern society gives us incredible flexibility in that we can get away from our crazy family members, we're not destined to die where we are born or to do what our parents did. So we have incredible freedom.

But coming with it is this tremendous loneliness that we try to cover up either through drugs, alcohol, partying, even trying to find a mission like putting people on mars. But the reality is that a lot of that loneliness comes from being disconnected from growing up in your

I got amazing gifts from my whole family and Kanye for me the most amazing bags. But he also donated $1 million to my favorite charities that work so hard on prison reform on my behalf from him and the kids. This makes my heart so happy!

why do I hear boss music

Thats a gg, Satan

We all have a friend who thinks they're a pro gamer.

You can't

🔥 7 practical ways to write copy that converts:

1/ Get specific

Landing page copy is full of unfalsifiable, blanket claims: “more, easier, faster ...”

If you want to stand out get specific. You can’t bullshit specifics:

2/ Call out the type of customer you serve

People pay attention when they know something is specifically for them:

“What? Loads of authors are using this. I’m an author. Maybe I should be too ...”

3/ Use value-based messaging

Talk less about your product and more about the value your product brings.

People don’t want a better toothbrush. They want a brighter smile:

4/ Write for one reader

You're not talking to 1000 people. You're talking to the single person reading your page. So write like it.

An informal tone and addressing your users personally (“you”) makes a big difference: