#NationalAuthorsDay Hi! Here's a thread about how I love you for buying my books anywhere, but I especially love when you support independent bookstores. You can get delivery through @indiebound via a store near you. Read on for places I love around the US and beyond...

WHO ARE VALAKHILYAS?

Valakhilyas are 60000 Rishis who are thumb-sized. They were born to Kratu and Kriya. Rig Veda says that they sprang from the hairs of Brahma.
They move in front of Surya dev’s chariot as Sun moves daily and
shine like brilliant lights due to severe tapasya.

Tamil literature says that the main task of Valakhilyas is to prevent human beings from being scorched. They absorb the excess heat from the sun by travelling in front of him. They, in turn, get energy from Skanda and Ma Durga. The food of Valakhilyas is only wind.
@SriRamya21

Once, Rishi Kashyap performed a yagna and invited all the Devas and Rishis to help him. Indra brought a whole mountain of trees for firewood. The Valakhilyas were hardly able to lift anything but leaves. Even when they were moving leaves, they fell into rain water puddles.

Indra made fun of them. So they cursed Indra saying that his slayer would be born as the son of Kashyapa. When Indra apologized, they modified the curse that the son shall be initially an enemy of Indra, but later will become his friend.

This son born later to Kashyapa was Garuda. He flew to Indraloka to get Amrita and defeated Indra.
Later, he restored amrit vessel to Indra and was honoured as the King of birds and as the mount of Sri Vishnu.
@JumbuTweeple @artist_rama

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

I had the most bizarre experience outside of a bar yesterday, which my partner very aptly described as "toxic mask-unlinity." (A Thread.)

I was standing outside, waiting for a lyft to get home, when two cis men came out of the bar to smoke cigarettes. They're discussing the masks that folks are wearing in California at the moment because of the very dangerous air pollution from the fires happening.

I happen to be wearing one of those masks, because I think lungs are important and I like breathing. I dunno. One of the men notices me standing there, and says, "Like this f*cker right here. What is this shit?"

He goes on a homophobic rant about me, the pansy with a mask, and what a Very Manly Man he is because he's not afraid to smoke a pack of cigarettes while California is on fire. He doesn't need a mask, because something-something-heterosexual-something.

And part of me is just... impressed by the fact that this dude thinks he's Owning The Gay Libs by not wearing a mask to protect his lungs from smoke and particles in the air that are literally DANGEROUS... while chain-smoking. Outside of a bar.

Post Independence, Army wanted to select the most experienced Indian commander as Army chief. But Nehru without consulting anyone appointed Gen Rob Lockhart, a senior British Army officer as the Commander-in-Chief (C-in-C) of the Indian Army.

Most people were shocked to know that Nehru selected a British Man after fighting for independence for over 200 years! Major Gen A A ‘Jick’ Rudra of the Indian Army was completely upset with the decision.

One day Lockhart met Nehru with a strategic plan and proposed many government directive defence policies for the country. He placed it on the table and explained the point to PM Nehru. After a while Lockhart walked out of the room and met AA Jick Rudra,+

Lockhart looked shell shocked and stunned. When asked what happened he said “The PM took one look at my paper and blew his top. Rubbish! Total rubbish! We don’t need a defence plan. Our policy is ahimsa (non-violence). We foresee no military threats. Scrap the army!”

One year after the incident the Kashmir crisis had increased and Gen Lockhart used to exchange ideas with the Gen Douglas Gracey who was commander in chief of Pakistan Army.There were many infiltrations along the border which Lockhart knew and took no action. But Lt Gen Cariappa+