How to outline articles:

A blend of @david_perell's process and SEO:

1/ David starts with a quote, a vague idea, or a concept that generates curiosity.

2/ Then, he searches inside his note-taking system for extracts and reflections related to the prompt.

These ideas come from his daily knowledge consumption.
3/ He then assembles extracts to create a narrative around a thesis.

An incomplete thesis will make a reader bounce. While the opposite makes them crave more of your content.
4/ Some of us never built a database.

To fix this, type your prompt into Google and examine the search results:

-People also ask
-Google autocomplete
-Image recommendations
-Related searches at the bottom

These will help you structure your post while following SEO practices.
5/ After creating an outline based on his notes, David rewrites sentences, words, and paragraphs from memory.

He adds personal anecdotes, analyzes ideas, and creates his narrative—A process he defines as POP writing.
6/ For your articles to rank, analyze who's ranking.

An unknown finance firm can't compete with Bloomberg. But it will compete with an old, outdated Blogspot website.

Ranking gets more manageable as your credibility grows.
7/ What if you get stuck?

- David: Revisit your notes to regain momentum.

- Nicolas: Type your prompt into Google's search bar and analyze the first results' content. Improve their best ideas: Clearer, more entertaining, more concise, or add visuals.
8/ This process blends writing principles with SEO basics.

To learn more about outlining, read David's blog and watch his YouTube videos.

I recommend the one he filmed with @mrsharma.
9/ To learn more about the interception between content, SEO, and fulfillment as creators, follow me. @MrNicolasForero

More from Writing

I can second this observation through personal experience. I was only able to start writing because "it's just dumb weeb fanfiction quests, who cares." 100,000 pages of dumb weeb fanfic later, and I actually got better... but only because I was trying my best with every page.


"It's dumb weeb fanfiction" gave me permission to be bad, to vomit things onto the page that I knew fell far short of what I wanted it to be. To just write and write instead of laboring over six paragraphs for weeks like I'd always done before.

But I still *wanted* to be good.

Writing is HARD. And unfortunately, most people don't appreciate just how hard writing (or communication in general) is, and that cultural attitude infects writers, too.

You must give yourself permission to be bad. And realize that all writing is practice.

IT. COUNTS.

And as the folks in my mentions are pointing


... it's an excellent way to find out what actually resonates with other people - putting work out there. Even your early bad stuff you'll cringe at later.

What resonates is NOT easy to tell, because we all, inherently cringe at ourselves, a lot.

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