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The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily

I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇

 1/ Your brand constraint is Wish's opportunity

Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.
"Until you work at a place like Wish, you don't know what data-driven is. Everyone else is data-driven when it's convenient, when it agrees with your opinions. Wish is great at ignoring their own emotions. It's data-driven with as much intellectual honesty as possible."
For example https://t.co/ZFgEbFisGO
2/ Differentiate by serving the under-served

Most of Wish’s initial sales came from places like Florida, greater LA county, and middle-America. Specifically, zip codes with 95% Spanish speakers. Later, Africa, Latin America and Eastern Europe (avg household income $18,000/year)
"Wish sales grew in cities everyone else ignored, we didn't care what our friends or VCs thought, we blindly listened to the data."
3/ Think full-funnel

Even though Wish grew primarily through paid ads, they recognized they also had a perception problem. e.g. The top Google search result for Wish was "is Wish a scam." So they invested in brand campaigns, partnering with respected brands.
"The Lakers were the most prestigious sports brand in the world, and the greater LA area was Wish's top market. I did the deal the year they didn't make the playoffs, so it was priced low, and Magic promised me we'd get a big-time star next year...which turned out to be Lebron"
4/ Play to your leadership strengths

The founder, Peter, is the Michael Jordan of growth & performance marketing. He understands how every moving piece impacts every other piece. But with that, he maintains complete control of what everyone does at the company.
"If Peter said to do it, no one got in your way. No one knows what other teams are working on. Only Peter was allowed to connect dots between teams. The benefit is there is no bureaucracy – shit got done, fast. The downside is it's not for everyone."
5/ Hack the flywheel

Wish started as a free wishlisting product (get it?), and with that acquired a ton of free demand. They then went to the merchants of the most wishlisted products (in China), and offered this demand to them if they would sell their products on the platform.
"Now with the supply, we raised a bunch of money and threw it at Facebook ads to sell out the supply. The merchants were happy, so we were able to acquire more supply, which helped convert demand at a higher rate, and the flywheel began."
6/ Become the *best* at your growth channel

Wish helped invent what is now one of the most significant products within Facebook ads: Dynamic Product Ads. This gives companies the ability to upload a giant list of product SKUs, which FB pulls from to run ads dynamically.
"You can upload giant lists of products, and FB figures out which ones perform best and who to show them to. We also helped FB invent a feature where you can automatically overlay produce prices over on the product ad image, which we dynamically tested."
7/ Other wild factoids:
* Efficiency: Probably had a record of GMV to headcount ratio, several million GMV per employee for a long time
* The right timing: Wish was possible because of the combination of growth of smartphones + emergence of FB ads + Peter's unique skillset
* Acquisition offers: Both Amazon and FB tried to buy Wish
* Stunts: Wish also sponsored the Mayweather/MacGregor fight, and some of the world's most successful soccer players
https://t.co/VavQ59kUl4
8/ For more, definitely follow @cplimon

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But what does "pull" look like?

👇 Read on 👇

1/ Sign 1: A sudden inflection in organic growth

Netflix: "Where before we were struggling to get traffic, all of sudden we couldn’t keep up." - @mbrandolph

Tinder: "Downloads started to skyrocket" – @badeen

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2/ Sign 2: Customers ask to pay for the product before you ask

Carta: "I've been trying to get to your sales people for weeks!!! Why won't you take my money???" – @henrysward

Github: "To our surprise, users started writing to us asking ‘Can we pay for this??’" – @mojombo

3/ Sign 3: Users flip from excited to upset

Datadog: "When we hit early product-market fit, our users switched from being excited at all the things our product could be to them to being upset about all the things it didn't do yet." – @oliveur

3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." – @reinpk
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1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.


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1/ As a startup, it's essential that you, and your team, have a clear understanding of how your business is likely to grow. We call this building a Growth Model. With this, you'll know which growth investments to make right away, which to avoid, and which to double-down on.

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1. ⚙️ The (Growth) Engine: Self-sustaining growth loops that drive most of your growth (e.g. virality, perf marketing, content, sales)

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How do you prioritize a roadmap?

First, take a step back and remember that a business is just a group of people solving problems for other people in exchange for money. Your job is to (1) figure out the problems, and (2) solve them in the most efficient way possible. Thread 👇

1/ Step 1: Figure out the problems -- get the ground truth:
* Talk to customers
* Talk to employees who talk to customers (CX, sales)
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2/ Step 2: Solve problems in the most efficient way possible -- least work for most impact:
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3/ Rate each idea from 1-5 across two attributes: (1) Impact: How impactful it'll be in solving the problem, and (2) Effort: How much work it'll take to execute. Guesstimate -- what matters most is relative differences.
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4/ How do you estimate Impact?
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Gut <--------------------> Complete data
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The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz

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Also in podcast form ➔

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Nowhere in the world have Hindus, who live and study attempt or incite riots or carry out suicide attacks in the name of

religion. They are peaceful and live according to the laws of the land.

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When will Pakistan repay the money it

borrowed from OlC? All Islamic countries except Pakistan contributed to this fund. Pakistan only borrows but failed to pay up.

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The Bolshevik Revolution was Jewish, 6/8 Soviet leaders from Lenin to Gorbachev were Jewish AND all three Presidents since the (fake) fall of the Soviet Union are Jewish

Lenin✡️
Stalin✡️
Khrushchev✡️
Brezhnev✡️
Andropov✡️
Gorbachev✡️
~
Yeltsin✡️
Medvedev✡️
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Funded by International Jewish bankers;

https://t.co/qdmhsmSRFz

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“In the Soviet Republic, all the committees and commissaries were filled with Jews”

https://t.co/iysRhViRe3


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Another source for Pearlmutter (img2)
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"Khrushchev, also, promptly added that the Soviet Government is based today on Jewish leadership"
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THE BATTLE OF TALIKOTA and the destruction of Vijaynagar (Hampi)
26 January 1565

A tale of valor, deception and decimation.

A grim reminder that if we fail to protect our heritage, it will eventually crumble under the onslaught of "forces of anarchy".
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This decisive battle was fought between the Vijayanagara empire and the Deccan sultanates resulting in a rout of Vijayanagara and ending the last major medieval era Hindu kingdom in south India.(1)

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The Raichur Doab, between the Krishna and Tungabhadra rivers, existed as a natural boundary between these two kingdoms, with wars often breaking out over control of this territory.(4)
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