1/ What causes long term sustained performance in an ad account?

🧵featuring real examples 👇🏻

If you explore the source of FB ad growth and subsequently revenue growth for eCom brands it is almost never a function of iterative improvements to ad creative or tactics over time.

I doubt there are many outside of Norway that know that the Norwegian pop group A-ha was critical in the introduction of electric car incentives in Norway. I certainly didn't. Read on...

In 1989, two members of the group, Morten Harket and Magne Furuholmen were in Switzerland with environmentalist Frederic Hauge, when they came across a hobby-converted Fiat Panda. Stated range: 45 km. They snapped it up and imported it to Norway.

Photo: In Switzerland (Bellona)

On arrival in Norway, the regs didn't accommodate the registration of electric cars so it couldn't legally be driven on the road. Since it had a propane-fuelled heater, just like a motorhome, they registered it as a motorhome.

Moreover, in contrast to petrol cars, diesel cars paid registration fees based on how far they were driven, and our heroes thought this should also apply to electric cars. So the two-seater Swiss-converted Fiat Panda was registered as a diesel motorhome in Norway.

They managed (somehow) to avoid paying the one-off registration fee in 1990, and ever since then electric cars have been exempted this now-substantial fee.
Source:

Story of Thumba Poo and Shiva

Thumba poo is a tiny white flower which grows in all areas. These flowers are used for treatment for sinus. Small children who have polyps in Nose are told to crush tumbha leaves and apply in nose part.
There is an interesting story of Thumba and

Mahadeva. Thumba flowers were not taken for Shiva Pooja. Saddened to this Thumba prayed sincerely and Mahadeva appeared before her.
She was surprised that Shiva had appeared before her. Instead of saying that she wants to under his feet always, she said
@SriramKannan77

She said that her feet should be on his head. Shiva accepted her prayers. It is because of this Thumba flower is placed in the head of Shiva Linga.
Shambo Mahadeva
Om Namah Sivaye
🙏🕉🙏