After getting good feedback on yesterday's thread on #routemobile I think it is logical to do a bit in-depth technical study. Place #twilio at center, keep #routemobile & #tanla at the periphery & see who is each placed.

This thread is inspired by one of the articles I read on the-ken about #postman API & how they are transforming & expediting software product delivery & consumption, leading to enhanced developer productivity.
We all know that #Twilio offers host of APIs that can be readily used for faster integration by anyone who wants to have communication capabilities. Before we move ahead, let's get a few things cleared out.
Can anyone build the programming capability to process payments or communication capabilities? Yes, but will they, the answer is NO. Companies prefer to consume APIs offered by likes of #Stripe #twilio #Shopify #razorpay etc.
This offers two benefits - faster time to market, of course that means no need to re-invent the wheel + not worrying of compliance around payment process or communication regulations. This makes entire ecosystem extremely agile
#twilio offers host of REST API for SMS/Voice/Video and more (https://t.co/hyyhtqHxyd)
#routemobile too offer APIs for SMS & Voice for global platforms (https://t.co/XP9ImVWWlf)
#tanla on other hand offer it via Karix & only does for SMS. Nothing more
As a product company, your adoption (sales) & ease of integration depends on how scalable, reliable, and robust your API Suit is.
No question Twilio is leader & offers amazing APIs, but #routemobile too offers similar capabilities. Developers can test the APIs in browser on the fly, sadly, no such thing offered by #tanla.
As a product manager & decision maker, I'd ask my team to test the free API and test the request/response to understand how easy or difficult is it to use in my product. I can do that with Twilio & Route. I couldn't find any such possibility with Tanla
I think as an investor you must be forward looking. Really understand who offers global scale & capabilities. For me, based on this correlation it is clear that Twilio is bid daddy, but Route is young chap following the footsteps well. Tanla, nothing is available publicly.
PS: This is only technical capability overview on the APIs offered by 3 of the known companies. This is not a buy/sell reco.

More from Ameya

More from Tech

Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇

It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details):
https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha

I've read it so you needn't!

Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.

The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.

Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.

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