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Growth Tactics
@GrowthTactics 5 years, 5 months ago 1466 views

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We found 6 startups that are growing way faster than everyone else.

We figured out their unconventional growth tactics.

This thread walks you through how to repeat them for yourself.

1/6 Experiment with timing.

Here's a clever example:

@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.

Great startups experiment not only with copy/creative, but also framing.

2/6 Get people to FEEL the problem your startup solves.

Here’s how Muzzle (notification hiding tool) uses their site to visualize the problem:

• Shows cringey notifications
• Makes them super vulgar
• Points out how Muzzle puts an end to this during Zoom calls

3/6 Poach potential customers from competitors:

• Create landing pages that compare you against them
• Address customers' biggest objections
• Show your product in action

Then, when people search for you versus your competitors, you'll show up on the Google results page.

4/6 Improve your attribution.

It's often unclear what drives a purchase.

So try this:

• Add a post-purchase survey asking customers how they found you
• Remove friction—limit choices. Make it super easy to quickly select the right one

Attribution helps you double down.

5/6 Get more people to open and read your emails.

How? Don’t hide behind a company name:

• Set yourself as the sender name.
• Make your email icon your headshot.

Most importantly: Write using your real, friendly voice.

6/6 Create better landing pages:

• Handle the most obvious objection upfront
• Use negative space to direct people’s eyes to your header

Key: Don't give people too much to read. Be clear then get out of their way.

More from Growth Tactics

Growth Tactics
@GrowthTactics

THREAD: How to improve your startup's conversion rate through A/B testing.

We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala.

A/B testing = the science of testing changes to see if they improve conversion.

This thread covers:

1. Deciding what to A/B test
2. Prioritizing valuable tests
3. Tracking and recording your results

Testing makes or breaks growth.

We've worked with companies that were failing to convert their traffic.

But after three months of landing page A/B testing, they got traction.

The key: They continuously made their messaging more clear and their offer more compelling

Every day of the year, a test should be running—or you're letting traffic go to waste.

A/B testing isn't about striving for perfection with each variant. It's about iteration.

The A/B testing process

1. Decide on and prioritize high-leverage changes
2. Show some % of your visitors the change
3. Run it until you reach a statistically significant sample size
4. Implement changes that improve conversion
5. Log design/results to inform future tests

Growth Tactics
@GrowthTactics

THREAD: How to make ads that get clicks.

(For Facebook and Instagram)

You'll learn:

• How to write ads for your audience
• Frameworks for messaging
• How to design ads

Copy & creative.

Copy = Text that is carefully crafted for a specific outcome.

Creative = Term for multimedia, such as images and videos.

Together, they determine the click-through rate (CTR) of your ads—a 25% difference in CTR can make or break paid acquisition.

Know your audience before creating ads.

The Ladder of Product Awareness (LPA) illustrates how aware and in-need an audience is for your product.

Focus on writing appealing copy to those higher up on the ladder, since it requires less time and energy to convert these people.

Steps to writing ad copy:

1. Identify the product's benefits and your audience's concerns.
2. Write a pitch addressing each.
3. Make the pitch compelling.
4. Make it concise.

Here's an example of an ad that checks all of the boxes.

You can use one of these copywriting frameworks to write purposeful ads:

1. Articulate the problem, solution, and benefit
2. Highlight your differentiation
3. Ask a pressing question
4. Match value props to audiences

One tweet on each 👇

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Growth Tactics
@GrowthTactics

THREAD: 10 significant lies you've been told about marketing:

On email marketing, ads, and referrals.

"Send a welcome email immediately after signup"

Don't. People will reflexively discard it as spam.

Instead, delay your welcome email by 15-45 mins.

The delay removes the subscriber's mental connection between signup —> your email, bypassing the reflex to ignore.

More opens.

"Only highlight your best product reviews"

Imperfect reviews can generate MORE sales than 5-star ones.

When a review weighs cons versus pros yet concludes the product was worth purchasing anyway, people see it's authentic & REAL.

So don't bury slightly negative reviews.

"You have to send a newsletter every week"

Most newsletters shouldn't be sent weekly.

High cadences force newsletter writers to rush and publish lower quality information.

Instead, consider only sending when you truly have value to add.

"Your startup needs a great referral program"

The referral programs that grew Airbnb & Dropbox don't work for most companies.

Instead, find your *social loop*:

E.g. An eCom pet store should get dog owners to post photos of their dogs on IG w/ you tagged.

Growth Tactics
@GrowthTactics

THREAD: How to get users to use your app 👇

Most SaaS apps lose 95% of new users within 90 days. That's insane.

They tend to lose those users during onboarding—when a first impression is made.

Here's how to avoid this.

After reading this thread, you'll know how to welcome users into your product in a way that motivates them into being lifelong customers.

Here's the 80/20 on onboarding:

Start by visualizing your user's journey toward experiencing value from your product—this is the reason users sought you out.

Then:

• Identify the obstacles that come up along the way
• Address those obstacles in your onboarding flow

How to identify obstacles:

Some obstacles will be known to you. They're onboarding steps that:

• Require a lot of work
• Are boring

Record these.

Other obstacles are hidden. To find them, observe users using your product:

• For SaaS apps: Record users' in-app activity using Hotjar
• For physical goods: Run a study. Watch customers use your product

User behavior reveals the NONobvious broken paths taken in onboarding

Growth Tactics
@GrowthTactics

Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*

3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."

4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*

5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.

More from Startups

Damon Chen
@damengchen

I shipped all these apps in 2020. Most of them generated $0.

🎬 https://t.co/JAhXqsuu6h $0
🌍 https://t.co/BrNUAhfiIT $0
💡 https://t.co/ZWcLfOH4aI $0
🐞 https://t.co/aghOxYEcPI $1.99
👍 https://t.co/2JhJLe27pW $3,025 in 10 days.

But that's ok, just keep shipping! My stories👇

🎬 https://t.co/wuiBp1XsYD is the first thing I created. It's a community for indie makers. The different thing is we post updates in videos. I created it for fun as I think the world doesn't need one more text-based forum, so I make a video one. No monetization plan so far.

🌍 https://t.co/fiwjgCWho5 is a social app. The idea is from Linktree, an app to share your social links. I thought it would be cool to add more visuals to it, and meanwhile we can explore others around. I also have no monetization plan for it. Make it for fun too.

💡 https://t.co/fZfL45uvVX is a platform to connect influencers with their fans. People says it's like @superpeer. But the only difference is it's all sync. Influencers don't need to commit their time to fixed slot. Fans pay to ask questions, influencers can answer at anytime.

Continuing Influenswer... I think the product has its potential. But for now maybe I didn't find the right niche to serve. Will re-evaluate it in future.

Makers Up
@makersup

💪 And we're down to the last 48 hours until the biggest live-streamed startup event hosted by @thepatwalls & @shipstreams kicks off!

With this, let's get motivated with some curated readings & posts by fellow #24hrstartup participants & indie makers. Check them out below!

✍️ Andrew Parrish wrote - "Why I'm Participating in the 24 Hour Startup Challenge".

@makersup's takeaway - Makers love possibilities, the joy of building. Any aspiring maker should experience the end of lurking on forums & reading @wip's to-dos.

Read:

👩‍💻 @anthilemoon created a list of @women_make_ members participating in the #24hrstartup challenge. Do let her know if she missed anyone!

More at: https://t.co/zYKVZEq8aq

Creating a list of @women_make_ members participating in the #24hrstartup challenge this weekend \u2013 please let me know if I missed anyone! \U0001f469\u200d\U0001f4bb #womenmake pic.twitter.com/Kh7O7fKv7h
— \U0001d400\U0001d427\U0001d427\U0001d41e-\U0001d40b\U0001d41a\U0001d42e\U0001d42b\U0001d41e \U0001d40b\U0001d41e \U0001d402\U0001d42e\U0001d427\U0001d41f\U0001d41f (@anthilemoon) November 14, 2018

😺 We can't forget one of the key platforms in shipping indie, can we, @ProductHunt?

Check out @ProductHunt's guide to launching at: https://t.co/VB6WgGx6sa.

In addition, it would be wise to prepare for the launch. Fine tune your assets and post at

🚢 Well, we definitely can't leave out the man behind all of this, @thepatwalls!

Launching isn't easy, but know what you'll be facing even before coding. Check out @thepatwalls' "words of shipping" at:

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$Nomadic Jake \U0001f30e$

Nomadic Jake 🌎...
@NomadicHustler

~ Thread ~

On this lovely Black Friday…

I wanted to breakdown a quick, profitable mindset shift for any and all trying to make money online.

What’s that?

→ How to turn your problems/hardships into cold, hard cash

¡Vámonos!

Here’s the mindset:

→ Every problem you have in life can be converted into cold hard cash on the Internet

Because you are NOT unique.

If you have a problem, there’s thousands of others out there who are having similar issues.

Solve your problem.

Solve their problem.

Make cash.

That’s the equation.

But enough of the got damn fluff, let’s take a look at specific examples:

#1.

I wanted to learn how to speak better Spanish.

I’d been traveling for years, but never took the time to study.

Justin Jackson
@mijustin

The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want.

It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?)

But is this the best way? 👉

Jon Yongfook
@yongfook

Something that doesn’t get talked about enough is how much money do you need to become an Indiehacker?

Well here’s what my own finances looked like when I went all-in…

A thread 1/n

2/n

Kudos to @jrleonr for sharing a vulnerable post on IH.

Personally I don’t think $12,000 is enough financial cushion to go all-in, start an idea from scratch and get to ramen-profitability. It’s just too short of a

3/n

Here’s how much money I saved up over years of corporate work in order to take the plunge and go indie: $200,000

For context, I’m 40, single and had worked my way into quite senior positions by the tail end of my employment.

4/n

$200,000 was enough cushion for me to work on my own projects for years without drastically changing my lifestyle too much. In retrospect, I think I gave myself too much of a cushion. I basically played around for a year before getting really serious...

5/n

...but on the other hand, trying to stretch too small amount a money to the point where it drastically downgrades your lifestyle, affects the people you love and creates a constant atmosphere of anxiety is also counter-productive.

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$Sanjeev Upadhyay\U0001f1ee\U0001f1f3$

Sanjeev Upadhyay🇮🇳...
@SanjeevUpadhy13

What Happened To Bhakt Prahlad after Hiranyakashipu Vadh
#Thread
Prahlada became the mighty king of the Asuras after Shri Narsimha killed Hiranyakashipu. Prahlada was even more powerful than his father, Hiranyakashipu ever was. He enjoyed the love and respect of his subjects.

By virtue of his good behaviour, Prahlada conquered the three worlds easily and Indra ran away from the Heavens. Indra then deceived Prahlada into giving him the power of his behaviour and Prahlada lost control of the three worlds.

Asuras grew angry at the Devas for taking advantage of their King's virtuous behaviour and invaded the heavens. The Devas, afraid of the Asuras, enlisted the help of human Kings such as Yayati, Raji and Kakutstha and defeated them.

Prahlada attacked the gods and defeated Indra in battle, forcing the King of the Gods to run for his life. Indra sought help of Lord Vishnu. Infused with his power, Indra defeated Prahlada. The latter understood that Vishnu was helping Indra in battle and he withdrew his forces.

Prahlada first gave his kingdom to Andhaka, but the latter was defeated by Shiva. So Prahlada gave it to his son Virochana and undertook a Tirtha Yatra.

Anu Satheesh
@AnuSatheesh5

Krishna and the False Vasudeva
#story

Paundraka Vasudeva was a King mentioned in Bhagavatha Purana. He was friend of Jarasandha, the king of Magadha. He believed that he is Vasudeva Krishna.
Once Paundraka Vasudeva received a letter from Shishupala, stating that he wanted

protection from Krishna, because it was Rukmini's wedding and Shishupala thought Krishna would take away Rukmini.

Paundraka Vasudeva agreed and went to Vidarbha, the Kingdom of Shishupala, but failed to provide protection as Krishna took Rukmini away. Paundraka Vasudeva was

feeling sad. His Minister's cheered him.
They said that Paundraka Vasudeva was the real Vasudeva and Krishna is a cheater. Everyone started to believe this and soon Paundraka Vasudeva soon started to taunt Krishna by saying that Krishna was a cheater.
Paundraka Vasudeva then

challenged Krishna to a war and Krishna said that he would give Paundraka his Chakra and Gadha. Paundraka suspected some foul play and went to King of Kashi for his protection. In battlefield, Krishna came in front of Paundraka, and said that he would throw his Chakra and Gadha

to him. But, Krishna's throw was perfect that the Gadha hurled him to the Ground and the Chakra killed him.
Krishna soon killed king of Kashi with an arrow and his head went flying to Kashi.
Thus Victorious Krishna was recieved by people of Dwaraka.
Hare Krishna 🙏🕉🙏

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Daoyu
@Daoyu15

@franciscodeasis https://t.co/OuQaBRFPu7
Unfortunately the "This work includes the identification of viral sequences in bat samples, and has resulted in the isolation of three bat SARS-related coronaviruses that are now used as reagents to test therapeutics and vaccines." were BEFORE the

chimeric infectious clone grants were there.https://t.co/DAArwFkz6v is in 2017, Rs4231.
https://t.co/UgXygDjYbW is in 2016, RsSHC014 and RsWIV16.
https://t.co/krO69CsJ94 is in 2013, RsWIV1. notice that this is before the beginning of the project

starting in 2016. Also remember that they told about only 3 isolates/live viruses. RsSHC014 is a live infectious clone that is just as alive as those other "Isolates".

P.D. somehow is able to use funds that he have yet recieved yet, and send results and sequences from late 2019 back in time into 2015,2013 and 2016!

https://t.co/4wC7k1Lh54 Ref 3: Why ALL your pangolin samples were PCR negative? to avoid deep sequencing and accidentally reveal Paguma Larvata and Oryctolagus Cuniculus?

Learning @ Prakash
@Prakashplutus

My simple Approach towards Breakout trading :

1. Scan stocks on the basis of FTDB Scanner.

2. Buy stocks with EMA-9> EMA-21> EMA-63 > EMA 200 & Volume 200% up

3. maximum SL of 1.25X ( ATR )

4. I do breakout trading only in Nifty -500 stocks

#StockMarket
#trading
#Nifty

Erik Torenberg
@eriktorenberg

1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:

Next level tactic when closing a sale, candidate, or investment:

Ask: \u201cWhat needs to be true for you to be all in?\u201d

You'll usually get an explicit answer that you might not get otherwise. It also holds them accountable once the thing they need becomes true.
— Erik Torenberg (@eriktorenberg) February 27, 2018

2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.