Here's a clever example:
@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.
Great startups experiment not only with copy/creative, but also framing.
1/ We Pivoted a few yrs ago. This is the story- mostly my feelings. It has never been told publicly.
— Ryan Caldbeck (@ryan_caldbeck) April 16, 2019
This will be rambly and represents the chaos in my head at the time. There is [hopefully] no advice here. I don\u2019t know if we did it right.