BC STARTUPS
Saved by @vasantsri_

We found 6 startups that are growing way faster than everyone else.

We figured out their unconventional growth tactics.

This thread walks you through how to repeat them for yourself.

 1/6 Experiment with timing.

Here's a clever example:

@brooklinen "leaked" a time-bounded discount and had one of their *best* revenue days of the year.

Great startups experiment not only with copy/creative, but also framing.
2/6 Get people to FEEL the problem your startup solves.

Here’s how Muzzle (notification hiding tool) uses their site to visualize the problem:

• Shows cringey notifications
• Makes them super vulgar
• Points out how Muzzle puts an end to this during Zoom calls
3/6 Poach potential customers from competitors:

• Create landing pages that compare you against them
• Address customers' biggest objections
• Show your product in action

Then, when people search for you versus your competitors, you'll show up on the Google results page.
4/6 Improve your attribution.

It's often unclear what drives a purchase.

So try this:

• Add a post-purchase survey asking customers how they found you
• Remove friction—limit choices. Make it super easy to quickly select the right one

Attribution helps you double down.
5/6 Get more people to open and read your emails.

How? Don’t hide behind a company name:

• Set yourself as the sender name.
• Make your email icon your headshot.

Most importantly: Write using your real, friendly voice.
6/6 Create better landing pages:

• Handle the most obvious objection upfront
• Use negative space to direct people’s eyes to your header

Key: Don't give people too much to read. Be clear then get out of their way.

More from Growth Tactics

Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: How to make ads that get clicks.

(For Facebook and Instagram)

You'll learn:

• How to write ads for your audience
• Frameworks for messaging
• How to design ads

Copy & creative.

Copy = Text that is carefully crafted for a specific outcome.

Creative = Term for multimedia, such as images and videos.

Together, they determine the click-through rate (CTR) of your ads—a 25% difference in CTR can make or break paid acquisition.

Know your audience before creating ads.

The Ladder of Product Awareness (LPA) illustrates how aware and in-need an audience is for your product.

Focus on writing appealing copy to those higher up on the ladder, since it requires less time and energy to convert these people.


Steps to writing ad copy:

1. Identify the product's benefits and your audience's concerns.
2. Write a pitch addressing each.
3. Make the pitch compelling.
4. Make it concise.

Here's an example of an ad that checks all of the boxes.


You can use one of these copywriting frameworks to write purposeful ads:

1. Articulate the problem, solution, and benefit
2. Highlight your differentiation
3. Ask a pressing question
4. Match value props to audiences

One tweet on each 👇
ALL
Growth Tactics
Growth Tactics
@GrowthTactics
Twitter is, by far, the fastest way to build a high-quality audience.

Why?

It's quicker to write insightful tweets than it is to produce 10min YouTube videos or 1400-word blog posts.

Here's a thread of actionable tactics from studying the fastest-growing Twitter accounts.

2/ Fast-growing accounts have two things in common:

1. They spend 30+ minutes per day sourcing and refining 1-3 daily tweets. They don't wing what they say, and they typically sit on each idea for a few days.

2. Key: They write tweets that get *retweeted.*

3/ Retweets bring followers.

We polled people to ask why they retweet. They said:

1. "Retweeting is my bookmarking system for ideas."

2. "I retweet when someone's put elegant words to my thoughts."

3. "I want my followers to know I relate to this statement."

4/ So, to get more RTs:

1. Tweet referenceable content that people will refer back to later.

2. Challenge the status quo with elegance and wit.

3. Pick a debate and argue your side with a novel take.

The most RTed tweets? *Threads with advice like this.*

5/ How to write a tweet:

• Open with a hook: Make it counterintuitive or counter-narrative.
• Concise body: Satisfy the craving your hook created.
• End with a punchy zinger: Summarize implications of your finding and what it means for the reader.
TWITTER , ALL
Advertisement
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: Read this if you're new to ads. Here's how to make each ad channel work.

E.g. Facebook, Instagram, Google, Snapchat, Pinterest.

(from our experience running ads for 400+ startups)

IMPORTANT. We're growth marketers. We believe that you should test most channels (in time). This is an 80/20 to help you prioritize which you might want to test FIRST based on your business.

2 types of ad targeting:

Behavior: Serves ads to people searching for your product. Better for conversion, but audience size is limited to ppl searching for you.

Profile: Uses social profiles/engagement to serve ads. Conversion is lower, but audience size is less restricted.

Top channels ordered by average cost/click for U.S. audiences (LinkedIn being most expensive)

1. LinkedIn
2. Twitter
3. Instagram
4. Facebook
5. Google Ads
6. Pinterest
7. Snapchat

We'll dive into each (and a few more)

LinkedIn offers uniquely granular company and employee targeting (firmographic targeting)

Clicks are expensive. Most companies won't be able to afford LinkedIn ads.

Good fit: B2B companies earning *thousands* per customer.

Poor fit: anyone earning < $10,000 USD in LTV
ALL
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: How to improve your startup's conversion rate through A/B testing.

We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala.

A/B testing = the science of testing changes to see if they improve conversion.

This thread covers:

1. Deciding what to A/B test
2. Prioritizing valuable tests
3. Tracking and recording your results

Testing makes or breaks growth.

We've worked with companies that were failing to convert their traffic.

But after three months of landing page A/B testing, they got traction.

The key: They continuously made their messaging more clear and their offer more compelling

Every day of the year, a test should be running—or you're letting traffic go to waste.

A/B testing isn't about striving for perfection with each variant. It's about iteration.

The A/B testing process

1. Decide on and prioritize high-leverage changes
2. Show some % of your visitors the change
3. Run it until you reach a statistically significant sample size
4. Implement changes that improve conversion
5. Log design/results to inform future tests
ALL
Growth Tactics
Growth Tactics
@GrowthTactics
THREAD: 10 significant lies you've been told about marketing:

On email marketing, ads, and referrals.

"Send a welcome email immediately after signup"

Don't. People will reflexively discard it as spam.

Instead, delay your welcome email by 15-45 mins.

The delay removes the subscriber's mental connection between signup —> your email, bypassing the reflex to ignore.

More opens.

"Only highlight your best product reviews"

Imperfect reviews can generate MORE sales than 5-star ones.

When a review weighs cons versus pros yet concludes the product was worth purchasing anyway, people see it's authentic & REAL.

So don't bury slightly negative reviews.

"You have to send a newsletter every week"

Most newsletters shouldn't be sent weekly.

High cadences force newsletter writers to rush and publish lower quality information.

Instead, consider only sending when you truly have value to add.

"Your startup needs a great referral program"

The referral programs that grew Airbnb & Dropbox don't work for most companies.

Instead, find your *social loop*:

E.g. An eCom pet store should get dog owners to post photos of their dogs on IG w/ you tagged.
ALL

More from Startups

Sharath \U0001f4e3
Sharath 📣
@5harath
From day 1, I intended to build @shoutoutso_ in public, and part of it is to be transparent with numbers, talk openly about our highs and lows, and share lessons as we grow!

I have been doing individual posts on numbers every week so wanted to one big thread with all updates 👇🏽

Week


Week


Week


Week
STARTUPS
Hiten Shah
Hiten Shah
@hnshah
Startup life can be summed up in three steps:

1. Find problem
2. Fix problem
3. Go back to step 1

Works for every thing you need to do in a startup.

Growth is determined by a combination of how fast you can go through the steps successfully and how long you can keep at it.

Finding the right problem to solve starts with understanding your customers.

Nobody says I wish I talked to less customers.

There aren’t any hacks or shortcuts to this.

Go talk to your customers.

Fixing problems in a startup isn’t usually straightforward.

You don’t have time, money or people to throw at the problem.

You have to go deep, dig for the details and think very creatively about solutions.

Then experiment like there is no tomorrow.

You can’t grow a startup without a fundamental understanding of how to problem solve really fast.

This skill comes from practicing jumping into the unknown.

You don’t usually get time to prepare for what’s coming next.

You’ll have to learn how to figure it out along the way.

Startup people have to become comfortable with the discomfort of uncertainty and the unknown.

This is why I say, nobody knows what they are doing.

We’re all just jumping from problem to problem expecting to figure things out.

Hopefully our past helps us not crash and burn.
STARTUPS
Advertisement
Massimo Di Berardino
Massimo Di Berardino
@Massimokris
@_shahedk @buzz_chronicles save as startups

@buzz_chronicles @buzz_chronicles save as startups
STARTUPS , STARTUPS THANKS HTTPSTCOBYLE1EMWXB
Massimo Di Berardino
Massimo Di Berardino
@Massimokris
@Julian @buzz_chronicles save as startups

@buzz_chronicles @buzz_chronicles save as startups
STARTUPS , STARTUPS ENJOY HTTPSTCOVCICIE9A0I
Shahed Khan
Shahed Khan
@_shahedk
8 things startups can do early on to optimize for focus & productivity:

1. Synchronous meetings only for p0 and p1 items

All meetings should be 25 minutes by default with the ability to extend by 15 minutes if necessary.

Each meeting should have a clear agenda that outlines its context, asks, action items, etc.

Meetings should be brief & impactful

2. Asynchronous for everything else

- Stand ups
- Project demos / updates
- Design / Eng handoffs
- Documentation walkthrough

A simple flowchart for meetings:


3. Strive for 90% focused work / 10% meeting & sync time

- No meetings on Tues & Thurs
- Encourage turning off Slack & distracting notifications
- Track your time to better understand your distractions
- Buy your team a copy of Deep Work & Getting Things Done

4. No recurring meetings

Recurring meetings are a productivity killer. Try to avoid them when possible.

Instead, assess whether a follow-up meeting is needed at the end of each meeting.
STARTUPS

You May Also Like

ArmaniTalks \U0001f399\U0001f525
ArmaniTalks 🎙🔥...
@ArmaniTalks
Your Most PRECIOUS Currencies:

-Energy

-Time

-Attention

-Trust

-Love

-Loyalty

-Respect

Only give these currencies to high value people. Never spend these currencies on low value shitheads eg: trolls, weasels, snakes, naysayers etc.

'Wait, I thought money was the most important currency?'

Nah.

Once you adopt abundance mentality, you realize their is no shortage of money.

Making the dollars your most important currency will have you leading an empty life.

Time to flip your perspective.

👇

▪Energy

When you strip yourself to the core, you are an emotional creature.

Emotions are your internal worlds energy.

Harnessing that energy is crucial for leveraging yourself to obtain whatever you want.

You have a finite amount everyday, so spend it wisely.

▪Time

A second that is lost will never be returned.

You start valuing the hell out of this currency the more you mature.

As the years start adding up, you realize time is precious.

You must always have a scarcity mindset towards time.

Once you do so, you will not be lazy.

▪Attention

You can be here, but not present.

Attention is completely mental.

Giving someone your attention means you are clearing up mental bandwidth to make room for them.

Only give your attention to people who help you grow.

For the negative ones?

Ignore their existence
LIFE
James Clear
James Clear
@JamesClear
My top 10 tweets of the year

A thread 👇

https://t.co/xj4js6shhy


https://t.co/b81zoW6u1d


https://t.co/1147it02zs


https://t.co/A7XCU5fC2m
BUSINESS , ALL
Advertisement
Patrick McKenzie
Patrick McKenzie
@patio11
It’s underremarked upon that stablecoins accomplish basically all of the original design goals for Bitcoin qua a transactional mechanism (instant free value transfer anywhere), but that nobody cares about this because nobody ever cared about that part of the pitch.

“Why do people care about stablecoins then?”

A mix of “they encourage dollar-denominated liquidity in the cryptocurrency ecosystem and discourage withdrawal of the same” and “they’re good for money laundering.”

“But they make value transfer between exchanges much faster!”

This was a solved problem in traditional finance, too, mostly through the extension of credit. (It doesn’t matter how long settlement takes if there is sufficient trust to enable credit.)

The Bitcoin ecosystem is *positively allergic* to credit, so you have to call it a coin for them to accept it. And after you call it a coin they ignore everything the world has learned about credit, like risk management.

“Stablecoins aren’t credit!”

They’re pretty much exactly credit? A tether is a zero-coupon Bitfinex bond with a non-functioning call option. I
TECH
Lakshminarayan G
Lakshminarayan G
@narayanagl
The Chanting of following names of Bhagwan Vishnu, immensely helps us in overcoming the obstacles in our daily life.
These names are from Sri Vishnu Sahasranama!
|. "Om Vashatkaaraaya Namaha" : For Success in Business.
||. "Om Aksharaaya Namaha" : For Success in Studies.


|||. "Om Bhuthabhavanaya Namaha" : For Good Health.
|V. "Om Paramaathmane Namaha" : For Self Confidence.

Src: VAK magazine from Chilkur Balaji Temple, Hyderabad - Sri @csranga
#SanatanaDharma #SanatanaSanskriti #Sattology

One needs to chant the following slokas 28 times to get rid of certain problems in life.
Om Hrushikesaya Namah - For Overcoming Bad habits
Om Vashatkaaraya Namah - For Success in Business, Interviews, visa interviews, building relationships


Om Srimate Namah - For Handsome appearance & wealth
Om Aksharaya Namah - For Education & better financial strength
Om Paramatmane Namah - For self employed people, for promotions and success in games.
Om Putatmane Namah - To remove mental stress & for mental peace


Om Sarmane Namah - For Job Satisfaction
Om Bhutadaye Namah -To amend soured friendship or any personal relationship
Om Dhatre Namah - For issueless couple
Om vidhatre Namah - Pregnant Ladies to Chant for healthy babies.
Chant the following 108 times :
ALL
Greg Olear
Greg Olear
@gregolear
Strange things are afoot at the Circle K. Let’s sort it out.

[THREAD]


1/ Two nights ago, Rupert Murdoch called on Mitch McConnell, after hours. Since then, two Fox News-related Twitter accounts have not tweeted.

2/ Trump fired Sessions on Wednesday, replacing him with human dildo/Putin collaborator Matt Whitaker. Sessions had asked to stay until Friday and was told to leave immediately. So there was clearly some urgency to install the dildo...er, puppet.

3/ The Democrats won the SHIT out of the Midterms. Come January, the House check on Trump will leave him so hobbled, he’ll be like the dude from Misery.

4/ Trump went to Paris, ostensibly for an Armistice Day centennial event. He skipped the event, and much of the dinner tonight, because of “weather,” which everyone seems to agree is a bullshit excuse.
POLITICS