āļø 1,500+ upvotes
āļø Product of the Week
āļø Email list grew from 1,300 to 3,300
This is the step by step account of how I did it
š„ I got 2000 new subscribers from my Product Hunt launch
THREAD...
āļø 1,500+ upvotes
āļø Product of the Week
āļø Email list grew from 1,300 to 3,300
This is the step by step account of how I did it
23rd May 2019 Marketing Examples v1.0 went live. The site had a few case studies, several bugs, and an email box which didnāt convert well.
The old version of me would have thrown it on Product Hunt straight away. But I decided to wait.
1) I didnāt want to waste my āturnā with the very first iteration of my site.
2) I didnāt want to launch in a vacuum. Product Hunt multiplies current momentum. Having a small following of āfansā on launch day goes a long way.
āļø 1000 email subscribers
āļø 1000 twitter followers
And then I would launch. 70 days later I hit my target.
It was showtime.
The goal of a Product Hunt launch is not upvotes. I can't stress that enough.
Upvotes are a means to an end. They are coupons you exchange for traffic. Itās what you do with that traffic which matters.
I wanted to maximise email subscribers.
I spent the day before launch making sure my site was in the best possible shape to collect emails.
100 upvotes and 100 email sign-ups is more valuable than 1000 upvotes and a site which canāt convert anyone.
Now I had the foundations in place it was time to schedule my post. I chose 12:01 AM PST and Wednesday (the next day).
New products hit the homepage at midnight so this would give me the full 24hrs of exposure. Iād also avoid the weekend traffic lull.
Things were starting to take shape.
The next morning I woke up early, excited for what lay ahead.
The first thing I did was add a banner to my website. This would give anyone coming directly to my site an easy route to support my launch.
The next step was to leverage the audience I'd built in Step 1.
I tweeted from @GoodMarketingHQ and from @harrydry.
Product Hunt will use the first image in your post as the meta image. So itās worth putting effort into this one.
Beforehand, I clarified with Product Hunt that this was within their rules.
They told me it was, but that āmultiple new accounts signing up and voting one product in the same period of time may trigger our spam detection.ā
I also scheduled emails throughout the day to avoid a rush of upvotes in one go.
The results:
Emails Sent: 1345
Open Rate: 633 (47%)
Click to Product Hunt: 208 (15%)
Next, I posted on the @startupschool forum and also added a Milestone to my @IndieHackers product page.
Both posts sat at the top for the whole day.
Well, I wasnāt just screaming, āEveryone look at me!ā at the top of my voice.
I also included some tips on how best to launch to Product Hunt. And I think people appreciated the balance.
Thereās thousands of Telegram and Slack groups out there for startup folk.
These are great places to share your launch because of the crossover with Product Hunt. I was a member of about 10 groups myself, so I worked through them one by one.
In groups where I'd helped others, others helped me and when I hadnāt, well ā¦ I got ignored.
Product Hunt launch is the day your karma comes full circle.
Finally, I kicked back and spent the rest of the day replying to comments, tweets, etc.
Previously, I would have tried to hunt down more upvotes. Posting on Facebook, badgering friends, etc.
But I can assure you this stuff does more harm than good.
Over the next 7 days, direct referrals from Product Hunt totalled 4,361. But the real benefit came from 2nd order effects.
1) Direct traffic increased 4x
2) Twitter referrals increased 8x
3) Marketing Examples was featured in Tympanus
I'm not sure there's a right way to launch to Product Hunt, but if you:
1) Build an audience before you launch
2) Prioritise conversions, not upvotes
3) Support others throughout the year
you won't go far wrong.
If you like the threads following @GoodMarketingHQ is appreciated ā¤ļø
Thank you to @EmailOctopus for sponsoring
Over and out - Harry š
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.@zapier built a $140M ARR business on $1.4M in VC that has become the logic layer of the no-code industry.
But it has the potential to be something even bigger: the Netflix of productivity.
Our report and a thread š
We believe @seqouia and @steadfast got a good deal buying into Zapier at $5B.
We value Zapier at $7B based on:
- 30-50% YoY growth over the next five years
- Zapierās monopoly status in the solopreneur/SMB market
- 30-40% YoY growth of no-code TAM
No-code is huge and growing, but as @edavidpeterson has written, no-code is about more than tools: itās about a philosophy that emphasizes interoperability and customizing your software to your needs.
https://t.co/UJY6BRtXwl
.@zapier enabled interoperability by building a solution to one of the intractable problems in SaaS: APIs that donāt talk to each other.
The product took off and hit $100M ARR in just 9 years, comparable to companies that have raised 100x as much money.
https://t.co/0Thk42eRpJ
Zapier was riding an explosion in APIs that started the same year they were foundedā2011.
Suddenly, every SaaS business wanted to offer its users extensibility, but not spend time figuring out what integrations to build or building them.
Thatās where Zapier came in handy.
But it has the potential to be something even bigger: the Netflix of productivity.
Our report and a thread š
We believe @seqouia and @steadfast got a good deal buying into Zapier at $5B.
We value Zapier at $7B based on:
- 30-50% YoY growth over the next five years
- Zapierās monopoly status in the solopreneur/SMB market
- 30-40% YoY growth of no-code TAM
No-code is huge and growing, but as @edavidpeterson has written, no-code is about more than tools: itās about a philosophy that emphasizes interoperability and customizing your software to your needs.
https://t.co/UJY6BRtXwl
Trying this on for size\u2026
— David Peterson (@edavidpeterson) January 14, 2021
\u201cNo code\u201d isn\u2019t a coherent category. It\u2019s a design philosophy.
But tools built with this philosophy in mind will be the biggest winners of the next decade.
Let me explain what I mean by way of analogy.
.@zapier enabled interoperability by building a solution to one of the intractable problems in SaaS: APIs that donāt talk to each other.
The product took off and hit $100M ARR in just 9 years, comparable to companies that have raised 100x as much money.
https://t.co/0Thk42eRpJ
Ever notice that Zapier is doing $100m+ and has no direct competition? Found their niche and crushed it \U0001f44c
— Tyler Tringas (@tylertringas) November 7, 2019
Zapier was riding an explosion in APIs that started the same year they were foundedā2011.
Suddenly, every SaaS business wanted to offer its users extensibility, but not spend time figuring out what integrations to build or building them.
Thatās where Zapier came in handy.
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Declan Ganleyās Burkean group and the incel wing of National Party (GearĆ³id Murphy, Mick OāKeeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.
There is a concerted effort in far-right Telegram groups to try and incite violence on street by targetting people for racist online abuse following the killing of George Nkencho
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In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didnāt have any advertising content or the big IRA cluster, but we did know about the GRU model.
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In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
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This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I canāt speak to whether she was in the loop with my higher-ups.
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