But in about 5 billion years it will run out of hydrogen. It will expand to become so large that it will envelope the Earth.
We think of this planet, the sun, our solar system, all of this around us as a somewhat stable even static background against which we live.
But our star and solar system have a temporary impermanent existence just like we do. The sun is about half-way through its lifespan...
But in about 5 billion years it will run out of hydrogen. It will expand to become so large that it will envelope the Earth.
Over millions of years, a blink of an eye relative to its lifespan, our sun will flash and shrink and grow and shrink again and change our entire solar system.
As the sun ejects mass, creating a planetary nebula, the core will heat up and then cool.
Eventually our sun will be a white dwarf.
A black dwarf, the corpse of our sun, will be all that remains.
Imagine all the billions of stars flaring into life, burning, dying.
shatters into a hundred pieces.
In the great death
there is no heaven, no earth.
Once body and mind have turned over,
there is only this to say:
past mind cannot be grasped,
present mind cannot be grasped,
future mind cannot be grasped.
— Dōgen
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Recently, the @CNIL issued a decision regarding the GDPR compliance of an unknown French adtech company named "Vectaury". It may seem like small fry, but the decision has potential wide-ranging impacts for Google, the IAB framework, and today's adtech. It's thread time! 👇
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.
It's all in French, but if you're up for it you can read:
• Their blog post (lacks the most interesting details): https://t.co/PHkDcOT1hy
• Their high-level legal decision: https://t.co/hwpiEvjodt
• The full notification: https://t.co/QQB7rfynha
I've read it so you needn't!
Vectaury was collecting geolocation data in order to create profiles (eg. people who often go to this or that type of shop) so as to power ad targeting. They operate through embedded SDKs and ad bidding, making them invisible to users.
The @CNIL notes that profiling based off of geolocation presents particular risks since it reveals people's movements and habits. As risky, the processing requires consent — this will be the heart of their assessment.
Interesting point: they justify the decision in part because of how many people COULD be targeted in this way (rather than how many have — though they note that too). Because it's on a phone, and many have phones, it is considered large-scale processing no matter what.