It is absolutely critical that we understand the insurrection at the Capitol on Wednesday as the continuation of police and far-right auxiliary violence from over the summer.

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

Saptapadi

The most essential rite (Sanskrit: rītī) of a Hindu marriage ceremony is Saptapadi (English: seven steps, saptapadī). Saptapadi is a Sanskrit term that means "seven steps." The wedded couple walks seven steps after tying the Mangalsutra, which is known as Saptapadi.

The couple legally becomes husband and wife after the seventh step.
Hindu wedding rituals: During Saath Phere, the bride and groom exchange their marital vows while circumambulating (walking around) the sacred fire seven times.

This is because the bride and groom exchange marriage vows and hope for a happy married life together.

1. The first marriage vow, out of seven, is a petition to the Lord for nutrition and nourishment for the Hindu bride and groom.

2. Hindu Bride and Groom: The second marriage promise is for strength in sickness, health, good times, and terrible times.

3. For the Hindu Bride and Groom - The third marriage promise is for the Hindu bride and groom's prosperity.

4. For Hindu Bride and Groom - The fourth pledge is to stand by their families in good times and bad.

Eri Katha Ramar Temple
Maduranthakam

Eri Katha Ramar temple is located at Maduranthakam near Chengalpattu of Tamil Nadu. Beautiful Kodanda Ramar of about 8ft holding Ma Sita's hand & with Lakshmana. This temple story is connected with Sri Ramanujar.
@LostTemple7

It was here Periya Nambigal performed Pancha Samskaaram to Ramanujar under Magizham tree.
Sri Ramanujar was on his way from Kanchipuram to meet Sri Periya Nambigal at Sri Rangam to become his disciple. Sri Periya Nambigal also started towards Kanchipuram to meet Ramanujar.

They both met here at Madurantakam.
Small Mandapam where Ramanujar undertook Pancha Samskaaram is seen in the temple. Separate sannidhi is for Periya Nambigal & Ramanujar & this is the only temple where Ramanujar is seen as a Grahastha (married person) and not in Sanyasa kolam.

Story says about an incident which occurred during British rule. The Madurantakam lake bund was about to breach, due to heavy rain & village will be flooded if it happened. Dt collector was Cl. Lionel Blaze who took efforts to protect the bund & asked for the piles of stones

in the temple to protect it. But it was meant for Janakavalli ( sita) Thayar sannidhi which faced shortage of fund. Lionel Blaze prayed Sri Ramar to save the bund and if so he will provide fund to construct.
That night he saw in the lightning, Sri Rama & Lakshmana walked along

1/ Throughout my startup career, I’ve seen many founders have an aversion to sales. This is a mistake that can kill your startup.

2/ Sales is often viewed as either a saving grace or proof that the product isn’t good enough (because it should sell itself). Neither are ever true. Some common mistakes that result in...

3/ Mistake 1: Hire a sales rep before reaching product/market fit to get your initial batch of customers. This is a mistake because founders need to work through their MVP with early adopters to truly understand what it is they’re selling.

4/ Mistake 2: Reach product/market fit, need to scale, and rely entirely on self-serve. For enterprise products that require big commitments and internal shifts, almost no product is self-explanatory enough to sell itself.

5/ Mistake 3: Make a first sales hire who isn’t scrappy enough to help mold the sales process from scratch. Some salespeople are amazing at their jobs, but not cut out to establish the processes that others end up following. This skillset is what @rdedatta calls a “sales ninja”.

Ashta Siddhi

Ashta Siddhi is mentioned in Patanjali Yog sutra and can be obtained by very few through countless years of practice and devotion to all eight limbs of Ashtanga Yoga.

Siddhi can loosely be translated as accomplishment or a special power or unusual skill.

The eight Siddhis are:

1. Anima: Reducing one’s physical self to the size of an atom.

2. Mahima: Expanding one’s physical self to infinite level

3. Garima: Making one’s physical self so heavy as immovable by others

4. Laghima: Becoming almost weightless

5. Prapti: Being able travel anywhere in the Universe

6. Prakamya: Can know & understand what is going on in one’s mind. Can understand other person’s min.

7. Ishitva: Possessing title of Bhagwan

8. Vashitva: A seeker can subdue any person/thing

(Hanuman Jayanti is coming)

Hanumanji not only possessed all eight siddhis, but was also blessed by Sita mata as “Ashta Siddhi Nau Nidhi Ke Daata”.

When Hanumanji first reaches to Lanka on his mission to find Sita, he makes use of anima so as to be discrete in enemy territory.

He uses it again when he approaches Sita mata for the first time – reducing his size to that of a schoolboy, to avoid scaring her. He uses mahima to outwit & overpowers
the demons.