McKinsey consultants get paid $1000+ / hour.

I spent over 1500 hours working with them

Here are their 5 communication secrets that will 2x, 5x, or even 10x your hourly rate overnight.

The Framework Principle

Summarize everything you say into a framework:

❌ “This is a great solution because of x and it will do y and z… ”
✅ “There are 3 things this solution will enable: x,y,z”

This takes time to learn, but the impact is huge.
The “So What” Principle

Ask “So What” 3x before any major decision

1️⃣Our margins fell below 60%. So what?
2️⃣Now we don't qualify for low-interest loans. SW?
3️⃣Our project isn't cost-effective any more. SW?
▶️ Cancel the project

This will 10x your decision-making
The Pyramid Principle:

McKinsey uses this system to present EVERY recommendation to executives

1️⃣Start with the answer / your recommendation
2️⃣Then present the arguments
3️⃣Then present supporting evidence

This will make your communication persuasive and easy to follow
The MECE Principle

Avoid repetition and don't leave anything out

❌ “We want to reduce costs and increase profit” (reducing costs = increasing profit)
✅ “To increase sales we can increase prices or our quantity”

This will make any argument factually strong
The Relevancy Principle

Connect every insight to a customer problem:

❌ Inflation is 9% this month.
✅ Inflation is 9% this month. This has increased product prices and made your project unprofitable.

By doing this, you go from just making a point to creating customer value.
TL;DR

5 principles to 10x your communication

• Apply a framework to everything you say
• Ask "So What" before reaching a conclusion
• First recommendation -> then arguments
• Don’t repeat an argument + don’t leave any out
• Connect insights to customer problems

You May Also Like

Ivor Cummins has been wrong (or lying) almost entirely throughout this pandemic and got paid handsomly for it.

He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...


... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:


Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.

Tweet: https://t.co/36FnYnsRT9


Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."

I wonder why...

Tweets: https://t.co/XLfoX4rpck / https://t.co/vjE1ctLU5x


Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.

Tweets: https://t.co/vcDpTu3qyj / https://t.co/CA3N6hC2Lq