BC MARKETING
Saved by @CodyyyGardner

Hey #EconTwitter: For the first time in 20 years, I am not spending my first week of January at the @ASSAMeeting. It's a weird feeling; I've always enjoyed showing off new books, connecting with friends, and talking with economists about new ideas 1/25

 As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
If you are teaching a course and would like to consider CAUSAL INFERENCE for your class, you can request an examination copy through our website: https://t.co/NT5DINSXu3 (you'll need to register and provide proof that you will be teaching a relevant course...) 6/25
Scott & I were so excited to launch this book at the #ASSA2021 meeting; in a normal year there would have been a book signing, refreshments, maybe a t-shirt cannon...perhaps next year. In the meantime, you'll have to settle for the Mixtape mixtape: https://t.co/hfOSiIExV6 7/25
Just as a side note, @causalinf is one of the most inspirational people I've worked with. He's someone who does things for the joy of discovery & the discovery of joy. He is an anchoring presence for #EconTwitter, and I am proud to be publishing his book 8/25
Next up are a few titles which came out during 2020, while the world fell apart 9/25
Before Covid dominated the headlines, the big story was trade wars. TRADE WARS ARE CLASS WARS by @M_C_Klein and @michaelxpettis shows why, despite the rhetoric that these wars are carried out to save jobs, they always serve the interests of the elites rather than workers 10/25
As it happened, the pandemic meant that there was an opportunity for the authors, who live in vastly different time zones, to take part in joint book discussions, including this one with @adam_tooze: https://t.co/pGMW0vXuhQ 11/25
TRADE WARS ARE CLASS WARS was also long-listed for the @FinancialTimes Business Book of the Year award: https://t.co/Ai0l8nEDk2 and named a best business book for 2020 by @stratandbiz 12/25
As a side note, @michaelxpettis is also founder of the independent music label @maybemars, home of the most interesting sounds coming out of China: https://t.co/98vHbyfwcC (my recommendation: start with @carsickcars, @TheFuzzChina, & @HIPERSONBAND and go from there) 13/25
Also published earlier in 2020, @RSkidelsky's WHAT'S WRONG WITH ECONOMICS? suggests that a focus on scientific certainty is unhealthy for economics. @martinwolf_ wrote that the book is "an important and fundamentally correct critique of the core methodology of economics" 14/25
BETTER BUSINESS by @CMarquisCornell is a tour through the rise of the @BCorporation movement, which offers an alternative to shareholder capitalism and allows companies to focus on a "triple bottom line" of profit, people, and planet 15/25
THE COST OF FREE MONEY by @PaolaSubacchi warns of the dangers of unchecked capital mobility. @martinwolf_ named it a 2020 best book in economics in the @FT, writing that Subacchi "lucidly describes the failings of the international monetary" 16/25
ECONOMISTS is easily the most beautiful book I've been involved with, featuring gorgeous photos from Mariana Cook, probing questions from Robert Solow, and insightful essays from each of the figures profiled. It's a must-have for every economist's coffee table 17/25
Finally: a preview of some books coming your way over the next few months 18/25
When I asked @rauchway to write a short book about WHY THE NEW DEAL MATTERS, I never imagined how relevant it would become. Much like today, the book opens on an America reeling from crisis, exacerbated by the country's leadership failing to contain it 19/25
The book shows why the New Deal remains the gold standard for a bold governmental response to crises, and how its legacy still shapes our lives today. It also examines the flawed aspects of the New Deal, notably the long shadow cast by segregation 20/25
ADAPTING TO CLIMATE CHANGE by @mattkahn1966 looks at the inevitable choices we will need to make as the planet gets hotter, and suggests ways that smart market design will help society adjust to our new reality. @tylercowen calls the book "essential reading" 21/25
DEMOCRACY, RACE & JUSTICE collects the writings and speeches of Sadie Alexander, the first Black person to receive a Ph.D. in economics in the United States. Edited by @Nina_EBanks, the book makes much of this material widely available for the first time 22/25
Sadie Alexander is a pivotal figure in the history of economics, and her rediscovery by the field is long overdue. In addition, this collection is a precursor to @Nina_EBanks' biography of Alexander, which will publish next year 23/25
You can find out more information about these and other books at @yalepress' dedicated #ASSA2021 website: https://t.co/3KvyEPAZDa, where you can also order these books at a 30% discount through April 30th. Full list is here: https://t.co/KDG8Kfo2QD 24/25
If you'd like to find time to discuss a book idea, or just have questions about publishing, I am holding office hours during the #ASSA2021 and through the month; you can book time with me via: https://t.co/t8a7ikGBS6. Stay safe, wear a mask, and see you in Boston next year! 25/25
One last note: if you are a journalist and would like a review copy of any of our forthcoming #economics books, please reach out to me so that I can connect you with our publicists at @yalepress 26/25

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Sahil Bloom
Sahil Bloom
@SahilBloom
Storytelling is a superpower.

A key to unlocking growth in your writing, startups, marketing, business, or career.

THREAD: 10+ principles of effective storytelling (that you can start using today):

Clarity of Purpose

The best storytellers always define a clear purpose prior to crafting their story.

What is the story trying to achieve? What does success look like with this story?

Commit to answering these key questions before doing anything else.

Define the Audience

Every great story begins with a well-defined audience.

Who is the audience? What do they consciously (or subconsciously) want from the story?

Be deliberate with this exercise.

Be honest with yourself. The audience may look different than you expect.

Establish Structure

“People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning.” – Steven Spielberg

Stories need structure.

Clear narrative arcs (like Pixar’s “hero’s journey”) work well.


The Story Spine

Playwright Kenn Adams created a neat framework - “the story spine” - for establishing structure:

Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

Fill it in and watch your story take shape.
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Money Theory
Money Theory
@money_theory
1/

Bruce Greenwald EPV valuation:

Get a cup of coffee.

Today I will help you understand the Earnings power value framework and how you can implement it in your valuation analysis.

@contrarianEPS @10kdiver
@FI_InvestIndia @Dinesh_Sairam

2/

Before proceeding, let me tell u a thing. We make two assumptions when using this approach. Those are

1. Current profits are sustainable.

2. No growth (More about this later)

Let's get started.

3/

Imagine, you have 50 lakhs of cash. You invested 30 lakhs into bonds, gold, real estate, and crypto. You plan to invest the balance of 20 lakhs into a business.

4/

An owner of a food business in your town planning to sell his biz for 15 lakhs as he was about to retire. You thought to buy that biz.

Looking at the accounts, you have understood that the biz is making 2 lakhs profits yearly.

5/

As an investor, you demand a minimum of 10% yield from the biz.

Why? Simple. The risk-free govt bond yield is trading at 6%. Since you are taking some risks, you demand an additional 4% return.
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Jean-Denis Greze
Jean-Denis Greze
@jgreze
I promised threads about recruiting for the next week. Here's the first one on referrals. In growth/marketing speak: referrals are your organic growth, inbound is your brand, and outbound/sourcing is your ad spend. You want to growth-hack your referrals. Here's how. 1/n

2/ Referrals (people on your team referring candidates into your recruiting pipeline) is great because it scales with your org size. They also convert higher since one of their friends is trying to convince them to join, plus they are generally not interviewing at many companies.

3/ The main disadvantage is that they tend to re-enforce your current team makeup. So if you have a diverse team, referrals will continue that diversity, but if you do not, you'll be entrenching your existing makeups which can have some real cons.

4/ A common tool for incentivizing referrals is the referral bonus (the coolest version of which is in equity IMO, although $ works well too), but I think you can do a lot more by leveraging process (referral parties) and culture (creating real pride about your referral culture).

5/ Referral parties are about making a game out of referrals by (virtually) locking 2+ teams in a room for 60 minutes and asking them them to go all out putting together a referral list. Here's how to do it.
MARKETING
Ads Alchemist
Ads Alchemist
@AdsAlchemist
Can't run FB ads on your own profile?

No problem.

Here's how you use a virtual browser to run ads safely on someone else's FB account.

** Thread **

In order for this to work, you need to have permission from someone to use their FB profile.

Whether that's a friend/family of yours or some random guy/gal you pay.

Because you'll need the login information to their FB profile.

Just a heads up.

A virtual browser is the best solution I've found for this.

A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.

This can create a bunch of headaches which is why I prefer to use a virtual browser.

It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.

I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f

99% of you will be fine with the Solo package which is around $100 a month.

Small price to pay, if this is the only option you have to run ads.
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Josey \U0001f680
Josey 🚀
@josey_orr
@jayhuffmandotco @alexgarcia_atx Was it Tiny Grocer??
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Bartosz Ziembinski
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Still wondering about this 🤔


save as q
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Erik Torenberg
Erik Torenberg
@eriktorenberg
1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.

Please add your own.

2/ The Magic Question: "What would need to be true for you


3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.

“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?
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Sam Dylan Finch \U0001f937\U0001f3fb\u200d\u2642\ufe0f
Sam Dylan Finch 🤷🏻‍♂️...
@samdylanfinch
I had the most bizarre experience outside of a bar yesterday, which my partner very aptly described as "toxic mask-unlinity." (A Thread.)

I was standing outside, waiting for a lyft to get home, when two cis men came out of the bar to smoke cigarettes. They're discussing the masks that folks are wearing in California at the moment because of the very dangerous air pollution from the fires happening.

I happen to be wearing one of those masks, because I think lungs are important and I like breathing. I dunno. One of the men notices me standing there, and says, "Like this f*cker right here. What is this shit?"

He goes on a homophobic rant about me, the pansy with a mask, and what a Very Manly Man he is because he's not afraid to smoke a pack of cigarettes while California is on fire. He doesn't need a mask, because something-something-heterosexual-something.

And part of me is just... impressed by the fact that this dude thinks he's Owning The Gay Libs by not wearing a mask to protect his lungs from smoke and particles in the air that are literally DANGEROUS... while chain-smoking. Outside of a bar.
SOCIETY
\u0938\u093e \u0935\u093f\u0926\u094d\u092f\u093e \u092f\u093e \u0935\u093f\u092e\u0941\u0915\u094d\u0924\u092f\u0947
सा विद्या या विमुक्तये...
@raghav_aanya
#ज्योतिष_विज्ञान #मंत्र_विज्ञान

ज्योतिषाचार्य अक्सर ग्रहों के दुष्प्रभाव के समाधान के लिए मंत्र जप, अनुष्ठान इत्यादि बताते हैं।

व्यक्ति के जन्म के समय ग्रहों की स्थिति ही उसकी कुंडली बन जाती है जैसे कि फ़ोटो खींच लिया हो और एडिट करना सम्भव नही है। इसे ही "लग्न" कुंडली कहते हैं।


लग्न के समय ग्रहों की इस स्थिति से ही जीवन भर आपको किस ग्रह की ऊर्जा कैसे प्रभावित करेगी का निर्धारिण होता है। साथ साथ दशाएँ, गोचर इत्यादि चलते हैं पर लग्न कुंडली का रोल सबसे महत्वपूर्ण है।


पृथ्वी से अरबों खरबों दूर ये ग्रह अपनी ऊर्जा से पृथ्वी/व्यक्ति को प्रभावित करते हैं जैसे हमारे सबसे निकट ग्रह चंद्रमा जोकि जल का कारक है पृथ्वी और शरीर के जलतत्व पर पूर्ण प्रभाव रखता है।
पूर्णिमा में उछाल मारता समुद्र का जल इसकी ऊर्जा के प्रभाव को दिखाता है।


अमावस्या में ऊर्जा का स्तर कम होने पर वही समुद्र शांत होकर पीछे चला जाता है। जिसे ज्वार-भाटा कहते हैं। इसी तरह अन्य ग्रहों की ऊर्जा के प्रभाव होते हैं जिन्हें यहां समझाना संभव नहीं।
चंद्रमा की ये ऊर्जा शरीर को (अगर खराब है) water retention, बैचेनी, नींद न आना आदि लक्षण दिखाती है


मंत्र क्या हैं-
मंत्र इन ऊर्जाओं के सटीक प्रयोग करने के पासवर्ड हैं। जिनके जप से संबंधित ग्रह की ऊर्जा को जातक की ऊर्जा से कनेक्ट करके उन ग्रहों के दुष्प्रभाव को कम किया और शुभ प्रभाव को बढ़ाया जाता है।
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raina douris
raina douris
@RahRahRaina
fascinated by this man, mario cortellucci, and his outsized influence on ontario and GTA politics. cortellucci, who lives in vaughan and ran as a far-right candidate for the italian senate back in 2018 - is a major ford donor...


his name might sound familiar because the new cortellucci vaughan hospital at mackenzie health, the one doug ford has been touting lately as a covid-centric facility, is named after him and his family

but his name also pops up in a LOT of other ford projects. for instance - he controls the long term lease on big parts of toronto's portlands... where doug ford once proposed building an nfl stadium and monorail... https://t.co/weOMJ51bVF


cortellucci, who is a developer, also owns a large chunk of the greenbelt. doug ford's desire to develop the greenbelt has been

and late last year he rolled back the mandate of conservation authorities there, prompting the resignations of several members of the greenbelt advisory
WORLD