BC MARKETING

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Ari Paparo
@aripap 4 years, 2 months ago 877 views

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Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...

1. If you add something to targeting, it also must be in reporting.

2. The answer to the question “Do you need to forecast this?” is always yes.

3. The answer to “Is this forecast working well?” is always no.

4. If you give an agency customer two options, they will always choose “both.”

5. There can never be enough levels of your object hierarchy.

6. If you add a short-cut to extend your product hierarchy (like a “tag” feature), it is inevitable that the customer will want it fully permissioned like a real level of your object hierarchy.

Thread got messed up, here’s 7+ https://t.co/ikjy0HCami

7. There\u2019s nothing more important to your customers than macros.
— Ari Paparo (@aripap) February 16, 2021

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Samuel Brealey
@SamuelBrealey

THREAD: Turkeys don’t vote for Christmas. It’s 6pm on a Friday evening, everyone is sat around a table at a nice restaurant in London. The head of Marketing from some big company is sitting down with his agency who invited him down to talk things over.

They insist on paying the bill, it’s a casual thing they say. Just a chat about ideas.

Wine starts flowing and jokes too. Everyone has a good time.

Especially the agency, they just signed a new client retainer for £5,000 a month.

Easy pickings.

Too often we see Marketers signing agency contracts because of a few casual chats, usually following some conference waffle sales pitch about how everything in Marketing is dead now and only they have the solutions in this “new world”.

The point here is that turkeys won’t vote for Christmas.

They won’t sell you the best option, they’ll sell what’s best for them.

But the problem isn’t the agencies, its Marketers.

Agencies will try to sell you what they sell, of course they would. Marketers of all people should be aware of this. It doesn’t really matter if you get on really well and they paid for your meal and they are young, millennial, white and middle class and do digital.

$Samantha Benc \U0001f41f$

Samantha Benc 🐟...
@Nonvieta

I don’t want to put anyone on blast, but I’ve seen a few people saying, erroneously, that superhero comics sell more by the numbers, that they have the biggest sales overall and (most wrong of all) that they are the best selling comics globally. And, uh...Shounen Jump called. 📞

I’m not saying this to detract the historical and global importance of B2 comics... they were once huge. They are also old, so as far as historically, yeah they have decently big numbers. They are not doing those numbers now, or anytime in the past decade.

The best selling series, ever, by a Big 2 is Spider-man, selling 650 million since 1963. You can tally up all their series together but that’s a bit unfair so let’s stick to individuals. 650 is VERY respectable.

One Piece, Japans top selling collected manga, has sold 470 million....since 1997.

But that’s collected volumes...manga magazines are really a more equitable competitor to floppies, although not exact because, in fairness, they contain several series. That said, shounen jump has sold 7.6 billion. There are several other shounen magazines in that range.

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Chris Hladczuk
@chrishlad

David Ogilvy is the King of Copywriting.

And in 1982 he writes a 38 lesson manifesto titled

"How to create advertising that sells"

Here are the top 7 tips that you can use today:

We Make the Wrong Promise

A promise is not a random claim or stupid slogan.

It is a benefit for the consumer.

And the product delivers that benefit.

Awards are Dumb

"Pursuing creative awards seduces creative people from pursuing sales."

Translation:

If your job is to sell, focus 100% of your energy on selling the product.

Not selling yourself to voters to win an award.

"Nobody was ever bored into buying a product."

Give it some magic and charm.

The iPhone vs. Blackberry is a modern

Steve Jobs killed BlackBerry.

By creating a cult and inventing new rules

Here's the breakdown and why it matters\U0001f447
— Chris Hladczuk (@chrishlad) December 7, 2021

Hit the Headline

"On average, 5 times as many people read the headline vs. the body."

People are scared of writing clickbait titles.

But the truth is that clickbait exists only when you fail to keep your promise to the reader.

h/t @nicolascole77

George Mack
@george__mack

If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.

3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful

4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.

5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.

$Josey \U0001f680$

Josey 🚀
@josey_orr

@jayhuffmandotco @alexgarcia_atx Was it Tiny Grocer??

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#sculpture #story -

Chandesha-Anugraha Murti - One of the Sculpture in Brihadeshwara Temple at Gangaikonda Cholapuram - built by Raja Rajendra Chola I

This Sculpture depicts Bhagwan Shiva along with Devi Paravathi blessing Chandeshwara - one of the 63 Nayanmars.

#Thread

Chandeshwara/Chandikeshwara is regarded as custodian of Shiva Temple's wealth&most of Shiva temples in South India has separate sannathi for him.

His bhakti for Bhagwan Shiva elevated him as one of foremost among Nayanmars.
He gave importance to Shiva Pooja&protection of cows.

There are series of paintings, illustrating the #story of Chandikeshwar in the premises of
Sri Sathiyagireeswarar #Temple at Seinganur,near Kumbakonam,TN

Chandikeshwara's birth name
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His Parent names were Yajnathatan and Pavithrai.
Vichara Sarman was a gifted child and he learnt Vedas and Agamas at a very young age.
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One day he saw a cowherd man brutally assaulting a cow,Vichara Sarman could not tolerate this. He spoke to cowherd: ‘Do you not know that the cow is worshipful & divine? All gods & Devas reside in https://t.co/ElLcI5ppsK it is our duty to protect cows &we should not to harm them.

Anshul Pandey
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THE IMPORTANCE OF DEVI BEEJ / BIJA MANTRA.

Once Suutji in his discourse with King Janmajeya repeated the words of Vyasji regarding the pronounciation of the word ऐ. Vyasji had heard the importance of this word in a meeting of all important saints at Naimisharanya.

There this story was discussed.

In that gathering of such great sages, Rishi Jamdagni asked a question to all the eminent luminaries. He wanted to know which diety is the most revered and gets satisfied easily with our prayers. So Lomash rishi replied that Devi

Bhagwati was one such diety. She will be satisfied and is ready to grant you a boon even if you just say the first letter of her beej mantra. In this context he narrated the story of Satyavrat. The story is as follows.

There lived a Brahmin named Devdutt in Kosal.

He was childless. He arranged for an elaborate yagya for a intelligent son to be born. He invited all the eminent rishi's to conduct this Yagya. Rishi Suhotra, Pael, Brahaspati Yagyavalka were assigned different tasks. Rishi Gobhil was asked to sing the Saamved.

He sang the verses very well, but he had to take respite in order to breathe between two verses. This angered devdutt. He spoke his thoughts to Gobhil rishi.

The rishi got very angry as devdutt did not realise the practicalities of singing. He cursed devdutt that

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Vibhu Vashisth
@VIBHU_Tweet

Surkanda devi mandir is a famous shrine of Hindus located near Kaddukhal distt of Uttarakhand, 11 Km from the town of Dhanaulti and 35 Km from Mussoorie.
The Temple is one of the 51 Shakti Peethas spread all over Indian Subcontinent and is dedicated to Goddess Surkanda.

Nestled on a Hill at an Altitude of 2700 m approx, the place offers a splendid view of the snow capped mountains, the picturesque scenic beauty that offers an experience of the lifetime.
The Temple build in the traditional Garhwal style exuberates the Architectural splendour.

The origins of the Surkanda Mata Mandir is attributed to Goddess Sati, consort of Bhagwan Shiv who in a rage immolated herself in her arrogant Father Daksha's Yajna Kund bcoz he didn't invite Bhagwan Shiv in the Yajna.

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The pieces of Sati Mata's body then got scattered all over the region which were later established as Shakti Peethas by Bhagwan Shiva himself.Its believed that the head of Sati fell here and it was called Sirkhanda Mata Temple before, but with passage of time it became Surkanda.

Bharadwaj
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Today is Jayanti of Ahilyabai Holkar

She was a widow who became Malwa's greatest queen. Defended our country & personally led armies into battle.Never plundered anyone. Developed Malwa into a prosperous kingdom. Rebuilt temples destroyed by Mughals. Built Dharmashalas at Tirthas

Unfortunately, her memory has been blemished by inaccurate representations in modern popular media.

The serial "Punyashlok Ahilyabai" depicts her as ultra secularist feminazi icon who questions Hindu rituals & Pandits while patronising Sufis.

This is far from historical truth!

Ahilyabai was born on May 31 1725 to Patil Mankoji Shinde.

She was from Dhangar clan(classified as OBC today). While Dhangars were traditionally into herding, they took up arms & held several military /civil roles in various eras of history(especially during Maratha resurgence)

In 1737, when she was 12, Ahilyabai Holkar was married to Khanderao , son of Subedar Malhar Rao Holkar.

By the time she was married, fortunes of Holkar family had already waxed.

Malhar Rao was a Subedar of territory comprising 30 Parganas yielding a revenue of at least 7 Lakh

In 1741, when Ahilyabai was newly married, her father -in-law Malhar Rao Built Indore palace & ordered the kanungo to populate the settlement with a promise of protection to traders.

This began rise of Indore from its background as modest trading town Indrapuri to a great city

The Light - Truthpaper
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Latest update from @TheBernician

1/19

Hancock, Whitty, Vallance & Ferguson Stand Accused of Pandemic Fraud.

After yet more damning evidence arose last week, further additions had to be made to the court papers, which we are now aiming to lay in the coming week.

2/19

The four defendants will be Matt Hancock, Chris Whitty, Patrick Vallance and Neil Ferguson, each of whom has inextricable and ultimately incriminating connections with Bill Gates and Big Pharma.

3/19

As well as three counts of fraud by false representation and seven counts of fraud by non-disclosure, under sections 2 and 3 of the Fraud Act 2006, we can now also prove that the entire worldwide scamdemic originated on these shores.

4/19

In fact, we can show that, without the dishonest statements and non-disclosures of the four defendants we are initially proceeding against, COVID-1984 would not have transpired.

5/19

Furthermore, the 1st defendant, Matt Hancock, cannot rely upon the defence of Parliamentary Privilege, on the ground that none of the evidence relied upon by the prosecution is capable of preventing parliamentarians from carrying out their lawful business in Parliament.