I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...
But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful
Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...
Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.
We need more of this: original research, honest stories, in-depth guides (that actually teach and show), never-before-seen experiments.

We need less of this: 5 ways to..., checklist for x, how to .

Don't just do for the sake of doing. Add value.

More from Life

TW: suicidal ideation.

At the darkest days of the abuse I was being subjected to I decided to attend a conference for women in Los Angeles. I convinced my mother in law to pay for it because I couldn’t afford it. @ChristineCaine was preaching. I was desperate...
1/


I wanted to die, I didn’t see a way out and I had tried everything. I imagined many ways to die daily. The most recurring one was throwing my car down a bridge I had to drive over every day. I never did it because my kids were in the car and I was afraid one of them would...

2/

survive or I’d kill someone on the way down.

Christine spoke about honoring your pastors even when they weren’t great, she spoke of us expecting too much of pastors and how wrong that was. She said God would use our testimony if we submitted to our pastors.

3/

She said “honor your pastors, God will honor you.” She said more about having disagreed with her pastors but she submitted and God honored her and now she’s blessed. How if they are faithfully serving God, we need to support them and not forfeit what God has for us.

4/

I felt my heart drop into my stomach. I got up and went to the bathroom because I couldn’t breath and I felt like I was going to faint if I didn’t scream. I now know I was having a panic attack. I sat on the toilet w/my head between my legs, breathed and wept..
5/

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I'm going to do two history threads on Ethiopia, one on its ancient history, one on its modern story (1800 to today). 🇪🇹

I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):


The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹


Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹


References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹