BC INDIA
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Post pandemic, it is time to relook at the digital opportunity in India.

We are on the cusp of a once-in-a-lifetime transformation of our Nation.

A thread from my conversation with @NandanNilekani on @FoundingF

👇

 2/n The digital *consumption* economy (YouTube, Netflix, Facebook) in India will get dwarfed by the digital *transaction* economy (payments, shopping, digital services).

The change is happening as we speak.
3/n Why?

The digital infrastructure in the West was built on advertising. Over 200B$ flows through their digital economy via ads.

In contrast, India’s ad spend is small.

(Digital 3B$. Total 10 B$). Digital consumption, while growing rapidly cannot power the ecosystem.
4/n India’s future will be led by the transaction-led boom (low-cost, high-volume, small ticket size transactions).

Covid has brought this digital infrastructure to the fore and now it’s ready for phase2 with auto-debit & embedded lending
5/n India’s telecom boom kicked off on the back of creating pre-paid transactions.

The Telcos went into the nooks & corners of the country and activated customers.

This was pre-Aadhaar, with limited trust & lending history, we had no choice but to ask people to pay first.
6/n Now we are ready to become a post-paid economy.

Trust, Identity and payment layers have been built and digital transaction infrastructure is processing billions of transactions a month.
7/n With the UPI + Identity rails it will be possible to create “embedded lending” and this will be transformational.

This will drive a huge cycle of consumption and growth - credit will be frictionless and accessible to everyone.
8/n A small business will be able to send its GST data to a lender for diligence.

People would be able to offer their own transaction data through RBI’s account aggregator to access credit facilities.
9/n The opportunity is not just within India.

There’s an ‘India for the World’ opportunity too.

We are already seeing what Indian SaaS companies are doing. Sitting out of India, coding for the world - we have a huge talent & cost arbitrage.
10/n India can be an agent for digital transformation for the world

The question is how to make most of it? What should CEOs of large firms do? What should entrepreneurs do? What should the Government do?
11/n Large incumbent firms: Now is the time to realise its Digital or Die.

Digital can’t be a side project for you anymore. It has to be THE PROJECT.
12/n The companies that did well during the pandemic had ‘optionality in strategy’.

They had multiple ways to reach & serve the customer.

Restaurants were closed. But McDonalds was still booming. Because they had a drive-thru and home-delivery.
13/n Big names in retail went into bankruptcy.

But others like Walmart, Target, and Home Depot did well.

They had figured out various forms of reaching the customer—ecommerce, delivery at home, kerbside pickup, in store pickup, etc.
14/n Contrast this with those who only relied on proximity business or in-office working. They struggled.

Companies which had a WFH home policy found it much easier.

Lesson: Don’t be a single trick pony.

Digital is no longer an “option”; digital gives you “optionality”.
15/n This change will not be easy.

There’s 60 years of muscle memory for large firms. And building the digital backbone will need DNA change.

You will have to hire smart entrepreneurs and rethink the entire business model
16/n There are four models of the internet in the world:

American - laissez faire, free, open

Chinese - firewalled with domestic champions like Alibaba, Tencent

European - Heavily regulated, small markets

Indian - Open, Large and Inclusive with the India Stack
17/n It’s important to realise our investments in 2010 have paid off.

India already looks like it's more digital savvy than most nations.

The India Stack proved its potential during Covid.
18/n Initiatives like Fastag have also taken off. Rs 24,000 crore annual toll collections.

Earlier the collections had leakage and delays.

This makes roads easier to finance and build.
19/n We are starting to see the penetration of AI and across our legacy infrastructure & institutions.

Supreme Court is using AI and neural machine translation to convert legal documents from one language to another.

GST is using AI-driven analytics to identify fake invoices.
20/n The thing that can set India apart: how inclusive our internet can truly be.

It shouldn’t be an “English” internet for premium smartphones.

We have to find ways to serve India 1 & 2 and a large portion of Next Billion Users in their language on their feature phones.
21/n The vaccine program can be a huge demonstration of India’s digital arsenal.

We are already the vaccine capital of the world.

With Apps like CoWin, we can give a QR-coded digital certificate that you’ve been vaccinated.
22/n You can show the vaccine certificate on the app—at the airport, at the station, at a restaurant, to your office.

This will make economic recovery faster.
23/n The lesson is clear around what works.

Govt. has to build the fundamental digital rails - the backbone—inclusively - and let companies use APIs to build on top of that.

Let the companies/startups do the innovation.
24/n This is a Y2K-like moment.

‘Make in India’ should become ‘Code in India’

Now that the haze (brought by the pandemic) is clearing, it is time to relook at the India opportunity.

We are the only young country in an ageing world, perhaps one of its kind in the world.
25/n

Catch my full conversation with Nandan here:

https://t.co/ATzhvR1aRg
26/26

ICYMI: here’s my Annual Trendspotting piece where I discussed the implications of India’s Digital Reset.

https://t.co/C6hl9q9I0x

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After partition in 1947, the water system was also bifurcated between Pakistan n India.

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Raison D'etre why Punjab has emerging as State driving Farmers' Agitation ...

ARHTIYAS & THE ANATOMY OF A "FARMERS PROTEST"

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2
There are 36K licensed commission agents in Punjab + many more sub agents. These license agents are called Arhtiyas.

These gents earned ₹16K crore commission fee last yr as over the line income. This translates to about 4.5 lacs per agent. That's only frm wht Govt pays them.

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They also lend money to farmers and others. Their rate, AT its lowest, is 1.5% per month (or 18% per year). Thus, most of the political money is parked with them because they get the best return on investment. This income is manifold of the official income.

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What can we learn from India's farmer protests?

@PLAAS webinar starting now. Click below to watch (now or later) and follow #FarmersProtests

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Dr. Vikram Singh (Joint Secretary, All India Agricultural Workers Union) says there are almost 300,000 protesters are on the streets, have been on the road for the past two and a half months. This is unprecedented, a mass movement that extends beyond a peasant movement.
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தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
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திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)


3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.
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MAHARAJA CHHATRASAL BUNDELA was the great Bundela King who revolted against the Mughal ruler Aurangzeb.
Chhatrasal Bundela was born in year 1649 CE in Maur Hill of Bundela region to Champat Rai and Lal Kunwar. He was the descendent of Rudra Pratap of Orchha.


His ancesters were the vassals of Mughal Emperor. He drew inspiration from his father and revolted against the alien rule of Mughals. He was just 12 yrs old when his parents died in fight against the Mughal Army of Aurangzeb in 1661.

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Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
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Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
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The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.


One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.


Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"
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