A HUGE thread of Bill Bernbach’s incredible advertising wisdom.

Bill Bernbach is the father of modern advertising. Much of the current structure of the ad industry and the values we try to instill in our work were greatly influenced by him. Most of us wouldn’t be here if not for Bernbach.
1) “I warn you against believing that advertising is a science.”
2) “We don’t do just snob ads, we don’t do just short copy ads, or just long copy ads, or any particular style. If you want to know what makes DDB ads, it is a fresh and original idea that conveys the advantage of the product memorably. We have no formula.”
3) “No matter how skilful you are, you can’t invent a product advantage that doesn’t exist. And if you do, and it’s just a gimmick, it’s going to fall apart anyway.”

More from History

This is THEFT!

Indians had Algebra BEFORE Mμslim prophet & religion was even born.

Here is Bakhshali Manuscript dating back to 3rd century CE. It is an Algebraic treatise. Have you anything like this from the Arabian desert? No, you simply plagiarized Algebra from Indians! https://t.co/cWXRNYMgDt


The Bakhshali manuscript, which has been carbon dated to 3rd century CE, is an ancient Hindu treatise on Arithmetic and Algebra.

The Algebraic problems deal with simultaneous equations, quadratic equations, arithmetic
geometric progressions & quadratic indeterminate equations.


Bakhshali isn't earliest Indian Algebraic treatise. Early Algebra is found in Shulba Sutras dating back to at least 800 BC. Traditional Algebra reached its pinnacle in the works of Aryabhata & Bhaskara.

What makes Bakhshali special is it offers mathematical proof to its theories


It is surprising to see that even after the ancient Indian algebraic treatise has been carbon dated to 3rd century CE by Oxford, they persist with "oh we invented Algebra. It is Halal".

A brief examination of the origins of "Halal Algebra" follows

https://t.co/eFIZ98FDrI


The earliest work of "Arabic Algebra" is the "Al-Kitāb Al-Jabr wal-muqābala" by Al Khwarizmi. The term "Algebra" comes from this book ("Al Jabr").

Before writing his treatise, Al Khwarizmi visited India. His book is a plagiarism from Indian Mathematics and an obvious one at that

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