Thread: When I accepted my OBE I did so in full knowledge there would be backlash from academic philosophers in my discipline, and here it is. The letter contains some basic errors about my view - but that's to be expected as their aim is not truth.
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The common understanding of propaganda is that it is intended to brainwash the masses. Supposedly, people get exposed to the same message repeatedly and over time come to believe in whatever nonsense authoritarians want them to believe /1
And yet authoritarians often broadcast silly, unpersuasive propaganda.
Political scientist Haifeng Huang writes that the purpose of propaganda is not to brainwash people, but to instill fear in them /2
When people are bombarded with propaganda everywhere they look, they are reminded of the strength of the regime.
The vast amount of resources authoritarians spend to display their message in every corner of the public square is a costly demonstration of their power /3
In fact, the overt silliness of authoritarian propaganda is part of the point. Propaganda is designed to be silly so that people can instantly recognize it when they see it
Propaganda is intended to instill fear in people, not brainwash them.
The message is: You might not believe in pro-regime values or attitudes. But we will make sure you are too frightened to do anything about it.
And yet authoritarians often broadcast silly, unpersuasive propaganda.
Political scientist Haifeng Huang writes that the purpose of propaganda is not to brainwash people, but to instill fear in them /2
"propaganda is often not used for indoctrination, but rather to signal the government\u2019s strength in being able to afford significant resources and impose on its citizens...not meant to 'brainwash', but rather to forewarn the society about how strong it is" https://t.co/mFAurhEHeO pic.twitter.com/WXKKJaPqWQ
— Rob Henderson (@robkhenderson) June 18, 2020
When people are bombarded with propaganda everywhere they look, they are reminded of the strength of the regime.
The vast amount of resources authoritarians spend to display their message in every corner of the public square is a costly demonstration of their power /3
In fact, the overt silliness of authoritarian propaganda is part of the point. Propaganda is designed to be silly so that people can instantly recognize it when they see it
Authoritarians do not use propaganda for brainwashing, "but to demonstrate their strength in social control...propaganda may need to be dull and unpersuasive, to make sure citizens know it is propaganda when they see it and hence get the implicit message" https://t.co/PqRpxjaIPL pic.twitter.com/1y67d2RCjB
— Rob Henderson (@robkhenderson) June 19, 2020
Propaganda is intended to instill fear in people, not brainwash them.
The message is: You might not believe in pro-regime values or attitudes. But we will make sure you are too frightened to do anything about it.
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This is NONSENSE. The people who take photos with their books on instagram are known to be voracious readers who graciously take time to review books and recommend them to their followers. Part of their medium is to take elaborate, beautiful photos of books. Die mad, Guardian.
THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN
If you come for Bookstagram, i will fight you.
In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)
Beautifully read: why bookselfies are all over Instagram https://t.co/pBQA3JY0xm
— Guardian Books (@GuardianBooks) October 30, 2018
THEY DO READ THEM, YOU JUDGY, RACOON-PICKED TRASH BIN

If you come for Bookstagram, i will fight you.
In appreciation, here are some of my favourite bookstagrams of my books: (photos by lit_nerd37, mybookacademy, bookswrotemystory, and scorpio_books)
