⭐ I’m a frontend dev. I work mainly w/HTML, CSS, & JS

last year I built stuff that doesn’t sound like frontend work:

- custom APIs and DBs (both GraphQL & REST)
- user dashboards
- video manipulation

but it all *felt* comfortable & within my skillset

how? a thread: 🧵

My thoughts about Covid in schools-
Our studies are crap. We haven't put appropriate resources into studying this. Merging "in-person school" v "remote school" across the country makes little sense since there's so much heterogeneity in what "in-person school" looks like. 🧵

A teacher in Louisiana in an area with high rates of covid & in-person school, has a class with just 2 students in it. The entire school has 37 students and 12 staff, in a building that can hold hundreds.
Should this school's data be merged with a school that's fully open?

How would merging such disparate data, and everything in-between impact our understanding of Covid in schools? What about when we compare it to the rates in children who are in virtual school?

Things often not considered that should be... Are kids in pods? Are kids doing virtual school in community centers/ churches/ other group settings? Are youth sports or other extracurricular school activities (music, etc) happening in-person. Heterogeneity exist in this group too.

What's asymptomatic testing of children in the community like? We know that children are under-tested, how can we say something is safe if we are NOT TESTING children at the same rate as the rest of the population. We can't embrace the "don't ask (test) don't tell" apprach here.

Now, what exactly is an applied epidemiologist, and why are they needed? In the late 90s- early 2000's there were a series of articles in AJPH, AJE, JECH, and IJE dedicated to answering these questions. I'll focus on Stephen Thacker's review.

He states, “The applied epidemiologist is by definition an activist, moving rapidly from findings to policy, putting epi knowledge to good use. The 21st century epi must do all these things while maintaining a foundation of high-quality epi research and practice.”

Susser warns the field of what he considers “the black box paradigm… the current international focus on risk factor epidemiology.” He advocates for expanding our academic training to include socializing epis to “keep the improvement of the public’s health as a primary value”

Morabia argued that epidemiology has historically found its balance in the tension between the search for causal relations and the improvement of public health; overemphasis on either perspective puts epidemiology at risk of losing its value.

How does this play out in real life? I’ve been an applied epi for 13 years, working mainly in local, state, and federal health agencies. My work has focused on conducting cool analysis that lead to policy or systemic change.

The Copywriter’s Guide to Buyer Persona

•••THREAD•••

1. Define a Background

For this thread we will be selling Mass Gainer protein shakes to college men that want to gain weight.

Go deep and make a full profile up of one of these people.

You want to include:
> age
> job
> what they do in free time
> what they’re feeling

Example:

Brad is a junior in college (21 years old). He does work during the week and parties on the weekends.

He started going to the gym with his friends but isn’t really seeing results. He’s starting to get frustrated and wants to find a cure to his problems.

2. Define Their Goals and Challenges

When you define these things, you can use them in your copy.

Painting your ideal customer’s pain points throughout your copy is important.

You need to show them that they have a problem, and you can solve.

Example:

Brad is fairly skinny and wants to gain weight fast.

He’s tried eating more but can’t eat enough, or maybe he eats the wrong things.

Whatever it might be, it’s not working and he’s getting frustrated.

Something you may not know is that professional Black women are hyper focused on qualification.

We are told young that there will be no leg-up for us, and that we MUST excel academically.

We work hard, compete & get into college.

For many of us, our whole family is counting

on us. We often carry the burden of inter-generational progress, where our success validates the expectations and sacrifice of those before us.

We are always aware that squandering the opportunity for an education would be disrespectful to those who never got that chance.

Then, if we get into graduate school, we see very few others like us, and feel instantly under scrutiny.

There is no hiding or blending in. All your professors are zeroed in on you, trying to ascertain if you can compete. When you produce the goods, they are delighted,

but the delight is often also telegraphing to us that the talent was not expected.

When we ascend into corporate environments, we are again closely scrutinized, not just for competence, but for “fit.”

Our bosses will test us again and again to make sure the “angry black

woman” doesn’t come out.

The onus is always on us to make those around us comfortable, never the other way around.

Once we put our colleagues at ease, things are fine.... until we start getting close to the power echelon.

Then things get dicey.