New Report: Funding students instead of institutions in Georgia

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New from me:

I’m launching my Forecasting For SEO course next month.

It’s everything I’ve learned, tried and tested about SEO forecasting.

The course: https://t.co/bovuIns9OZ

Following along 👇

Why forecasting?

Last year I launched
https://t.co/I6osuvrGAK to provide reliable forecasts to SEO teams.

It went crazy.

I also noticed an appetite for learning more about forecasting and reached out on Twitter to gauge interest:

The interest encouraged me to make a start...

I’ve also been inspired by what others are doing: @tom_hirst, @dvassallo and @azarchick 👏👏

And their guts to be build so openly in public.

So here goes it...

In the last 2 years I’ve only written 3 blog posts on my site.

- Probabilistic thinking in SEO
- Rethinking technical SEO audits
- How to deliver better SEO strategies.

I only write when I feel like I’ve got something to say.

With forecasting, I’ve got something to say. 💭

There are mixed feelings about forecasting in the SEO industry.

Uncertainty is everywhere. Algorithm updates impacting rankings, economic challenges impacting demand.

It’s difficult. 😩
Time for some thoughts on schools given the revised SickKids document and the fact that ON decided to leave most schools closed. ON is not the only jurisdiction to do so, but important to note that many jurisdictions would not have done so -even with higher incidence rates.


As outlined in the tweet by @NishaOttawa yesterday, the situation is complex, and not a simple right or wrong https://t.co/DO0v3j9wzr. And no one needs to list all the potential risks and downsides of prolonged school closures.


On the other hand: while school closures do not directly protect our most vulnerable in long-term care at all, one cannot deny that any factor potentially increasing community transmission may have an indirect effect on the risk to these institutions, and on healthcare.

The question is: to what extend do schools contribute to transmission, and how to balance this against the risk of prolonged school closures. The leaked data from yesterday shows a mixed picture -schools are neither unicorns (ie COVID free) nor infernos.

Assuming this data is largely correct -while waiting for an official publication of the data, it shows first and foremost the known high case numbers at Thorncliff, while other schools had been doing very well -are safe- reiterating the impact of socioeconomics on the COVID risk.

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