A few notes on @TheProspect article on "The China Hack"

It's been twenty years, to the day, since I published my first blog-post.

I'm a blogger.

Blogging - publicly breaking down the things that seem significant, then synthesizing them in longer pieces - is the defining activity of my days.

https://t.co/lksXhU6HKM

1/

Over the years, I've been lauded, threatened, sued (more than once). I've met many people who read my work and have made connections with many more whose work I wrote about. Combing through my old posts every morning is a journey through my intellectual development.

2/

It's been almost exactly a year I left Boing Boing, after 19 years. It wasn't planned, and it wasn't fun, but it was definitely time. I still own a chunk of the business and wish them well. But after 19 years, it was time for a change.

3/

A few weeks after I quit Boing Boing, I started a solo project. It's called Pluralistic: it's a blog that is published simultaneously on Twitter, Mastodon, Tumblr, a newsletter and the web. It's got no tracking or ads. Here's the very first

I don't often do "process posts" but this merits it. Here's how I built Pluralistic and here's how it works today, after nearly a year.

I get up at 5AM and make coffee. Then I sit down on the sofa and open a huge tab-group, and scroll through my RSS feeds using @newsblur.

5/

The Calvin and Hobbes comic strip ended 25 years ago, so let’s celebrate a New Years treat by analyzing it! Awhile back I had a students annotate structures in every C&H strip, so we have data on the whole thing. As Calvin says: let’s go exploring! 1/ https://t.co/GAm45Ni1m5

An interesting feature of this strip is that Watterson took a few sabbaticals during its run, and came back with more artistic freedom. So, I’ll focus here on how a few aspects of the strip change over time. Here’s what every panel per strip looks like (all 14,712 panels!) 2/

Let’s start with storytelling. Overall, the strip shifts to becoming more visual and multimodality balanced in meaning over time. In this graph, higher numbers mean more meaning carried by pictures than words (0=balanced) 3/

You can also see this in the overall increase of wordless panels across strips. Interestingly, you see the same trends for both daily and Sunday strips, suggesting broader shifts in Watterson’s storytelling inclinations 4/

The amount of words also changed. The strip steadily got more wordy in the first half of its run, but then started decreasing again as it shifted to visual meanings 5/

Time to lift the lid? Can you ‘live tweet’ reading a 6 year old playbook you co-wrote and it not be the be the most boring thing ever? How could something written about social media 6 years ago possibly even be relevant eh?! #StorytellingAtScale

From a creative perspective we could almost stop right here... the biggest challenge in churning out content is that you don’t give yourself the time to make exceptional content that you’d actually want millions of people to see... like your TV ads. #StorytellingAtScale

This doesn’t seem... controversial? But we gave it a whole page because frankly all too often it still is 🤷‍♂️ #StorytellingAtScale

An integrated campaign that brings the same campaign idea (and distinctive assets ideally) to life but in a way that makes sense on social...? Sounds pretty obvious. This was the output of the first ever UK ‘Publishing Garage’ workshop with Facebook & Elvis. #StorytellingAtScale

Ahh yes, perhaps not award winning creativity but let’s acknowledge FB isn’t always the biggest/broadest brand building canvas... practical occasion based (category entry point even?) content and simple reminders or prompts play a big role. #StorytellingAtScale

Amongst my absolute favourite musicians of all time, one name that is certainly near the top is of Ustad Nusrat Fateh Ali Khan sahab. I don’t know if any such data exists, but I am pretty sure he would also be among the most widely sold international artists in India. (1/43)

This is a thread about Nusrat sahab’s connections with India - his first performance here, songs blatantly copied from his compositions, his non-film albums done here, and also his work in Bollywood. So buckle up, coz this is gonna be very very loooong. (2/43)

The story starts in 1979, when a certain legend by the name of Raj Kapoor was invited to a Qawwali show in Birmingham, and heard Nusrat sahab performing there. So impressed by his music was Kapoor sahab, that he made up his mind to invite Nusrat sahab to India. (3/43)

Soon after, in early 1980, Rishi Kapoor was getting married to Neetu Singh, and Raj Kapoor promptly invited Nusrat sahab to perform at one of the sangeet ceremonies. The invitation actually was sent through Pakistani actor Mohammad Ali, a mutual contact of the two. (4/43)

Nusrat sahab accepted the invite, and was apparently excited with the prospect of also visiting Ajmer Sharif. His performance at the sangeet was attended by the who’s who of Indian film and music at the time, and he is said to have performed for hours through the night. (5/43)