It's #TwitterBookLaunch day. The wine has been unscrewed, the prawns de-veined for the most part, and its time to celebrate twenty brilliant books published during lockdown. There'll be 2 parts to the thread but please scroll through, share and buy books if you can. So -

@curaffairs The author doesn't know enough about search to have written that article and the reason he's having those problems is AI algos like Rank Brain and Google's attempts to use natural language processing nothing to do with SEOs.

1/x

YMYL is not evaluated at the site level, but the query level.

Again this is on Google, not SEOs because they want to surface better sites.

And those devaluations are part of Core Updates which SEOs like me recover sites from.

2/

Featured Snippets are not optimized for - you can use certain HTML to be pulled in one but there is no definite use case where Featured Snippets are shown or that your site's will show for it. Also doesn't always come from the #1 result.

& that's Google not the SEO.

3/

Also there are many times when an SEO doesn't want their site in the Featured Snippet cuz it doesn't result in a click to the website. But we have no control over what Google pulls as Feature Snippets except to put in a meta tag to exclude us from them

4/

And Neil Patel is not an SEO. Most senior level SEOs see him as nothing more than a scammer because reportedly he's ripped them off by stealing their content and articles and passing them off as his.

5/

Well, folks, the reason I haven’t been sharing many short clips from my morning readings lately is that, well, I’m in chapters 11-17 of Ezekiel. They involve complicated visions that don’t lend themselves to Twitter threads. But at the end of my reading today in Ezek 17,

God delivered a word to the prophet depicting a theme that may be uncomfortable but it’s not incomprehensible.

“I bring down the tall tree and make the low tree tall. I cause the green tree to wither and make the withered tree thrive. I, the Lord, have spoken and I will do it.”

God’s got this thing about pride. He does not let it go unchecked. When his people continue in arrogance after multiple warnings, he is going to bring them down. He will turn the tables. That which has been high will be brought low. This is why we are told by both James and Peter

in the NT that God opposes the proud but gives grace to the humble. We need his grace so badly. Repentance is our only real way forward. He also views idolatry as spiritual adultery. This was the case in the judgment that was coming to his people through the Babylonians.

We are caught in a cycle. We keep repeating the same offenses and keep excusing them the exact same ways. Study even just the last century. I beg you to. Face how we evangelicals have bedded down with worldly systems for power. See how every time prophetic voices confronted us

Tony Blair is LOTO, behind the scenes, other Blairites are involved too. Keir Starmer is just a front man, Alexandre Samuel Barros-Curtis is Labour's version of Dominic Cummings, he's THE top man. Everything makes sense from this perspective. #LabourLeak #StarmerOut 👇 #BREXIT

According to his LinkedIn profile, Barros-Curtis’s day job is as a consultant solicitor “Providing specialised legal advice in the area of derivatives and structured finance” in particular “Hedging, project financings, securitisations, credit derivatives” #LabourLeaks #HedgeFund

He has worked extensively on derivatives and structured finance matters in Europe and Hong Kong; as well as formerly working for the Clinton Foundation. Asked to comment on Mr Barros-Curtis and his role in the party Labour said they do not discuss staffing issues. #LabourLeaks

Starmer's team members were accused of what's called "DATA - scraping" - seeking to obtain certain information from a wider set of data. Mr Barros-Curtis was also the DATA controller for Keir's campaign website. Who hired Asaaf Kaplan and When?.

Tony Blair has said he would not want a left-wing Labour party to win a general election.

The former prime minister said that even if he thought a left-wing programme was the route to victory, he would not adopt one. 2015

1/ @fortelabs @nathanbarry Your recent YouTube interview https://t.co/hZlBpxKYcE is one of the best and most useful interviews/conversations of the last 12 months - truly excellent. I tried to leave this as a comment on YouTube but failed, so here it is as a Tweet.

2/ The exchange at minute 57 - 59 was fascinating and I agree with Nathan‘s take on this. I am an expert in my field but a digital idiot and with little teaching experience.

3/ I have been fascinated by the concept of teaching what I know and promised myself to bootstrap my teaching business when I started at a friend‘s (@kerfrie) suggestion in 2019.

4/ I began with next to zero email list (real opt ins) but 30 years of business experience and a healthy network of personal connections.

5/ I conducted two pilots (Zoom with presentations over 10 clinics plus 4 Q&A sessions) and charged a 50% discount on my target price of $2,850 per student for them and managed to recruit 7 and 13 students respectively.