But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
A solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder, with significantly less managerial stress.
Tech created this ecosystem but there’s a historical cultural bias in tech towards media as unprofitable. That changed a long time ago.
But not necessarily big companies. Just solo individuals or small groups doing content, like Notch doing Minecraft. Because media scales like code.
Substack and all the creator tools are just the start of this ecosystem. https://t.co/8gvgC4z5zE
Useful concept: the media stack for content creators
— balajis.com (@balajis) January 20, 2020
- Spotify, iTunes for podcasts
- Descript for podcast editing
- Figma, Canva for graphics
- YouTube for video
- Twitter, FB for distribution
- Substack for newsletters
- Makerpad for nocode
- Ghost, Medium for blog
What else?
V1 is link-in-bio, Substack, and sponcon.
V2 likely involves more angels & tokenization a la @tryrollhq. What else?
There isn’t a TechCrunch & CrunchBase for media founders, chronicling the valuations of influencers.
But that’d be quite valuable. If you are interested in doing this, please DM with demo.
Why? Because decentralization isn’t just a technological phenomenon, it’s a cultural one.
The independent is more independent.
It’s how we remediate the demographic, linguistic, ideological, and intellectual non-representativeness of legacy media. https://t.co/Ev8EacIsZs
In the last 3 months, Nas Daily had 150M views in the Middle East alone.
— Nas Daily (@nasdaily) December 22, 2020
Nothing makes me happier than reaching Arabs with MY AGENDA. Decades of hatred and division can not continue.
Excited for the Status Quo to end.
And for the establishment to die.
They distrust tech platforms as much as we distrust governments.
And people in crypto have of course distrusted tech platforms for a while.
But this is a crucial demographic to target, to cross the chasm. Crypto tools for content creators.
Crypto can give influencers the tools to reach their audiences and monetize them without interference from legacy tech platforms.
The sovereign individual, the sovereign influencer.
More from Business
Many businesses & creators have experienced a similar pattern of success.
From @MrBeastYT and @MorningBrew to @oatly and @Rovio.
Let's break down what "The Balloon Effect" is and examples of it in real life.
Keep reading 👇
1/ What is "The Balloon Effect"?
It is a particular pattern of growth.
It is not Instagram's growth trajectory.
It is not https://t.co/5axsTUKek6's growth trajectory.
"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.
2/ And then one day, one month, or one quarter...everything changes.
A business hits a tipping point and its trajectory shifts entirely.
Gradual growth turns to exponential growth & your brand and your size explode.
Like a step function.
3/ Now, you're probably wondering.
Why is it called "The Balloon Effect"?
Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).
Long unsexy slog 👉 Exponential tipping point.
4/ Initially, you turn on the faucet & water takes up space in the empty balloon.
Through effort you open the faucet, yet the results are unexciting.
But it's what must be done for water (or growth) to happen at all.
It's not sexy, but it's necessary.
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i wonder if you can make a thread bout witchcraft in malaysia.. or list of our own local gods/deites..
— r a y a \U0001f319 (@lcvelylilith) February 20, 2020
Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits
Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their
Animist ceremonies of a religious or magical nature were normally held for the purpose of divination or making a request. This would either be done at a keramat or at a shrine similar to the Thai spirit houses or Chinese roadside shrines pic.twitter.com/I1hliyi0x3
— \u2745\u1710\u170b\u1713\u170e (@uglyluhan) June 16, 2019
Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time
Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods