BC BUSINESS
Saved by @CodyyyGardner

Last night, @gisellegeneral requested a list of inexpensive or free businesses and resources for candidates who are looking to keep moving their campaigns forward, even if money is tight right now.

Below is a SUPER THREAD! #yegcc

 Graphic design: Canva for social media and Venngage for infographics. Both have free versions with some limitations.
Social media management: Hootsuite is most popular, and at $30/month for the entry level version, not too pricey. Buffer is also reasonable ($15/month) and Later is free, but we don't have as much experience with these two platforms, so let us know how they are if you use them!
Website: We use Wix for our website, which is easy to use and offers domain options as well. Wordpress is also a good option.

Both of these offer free or low cost options, but you may want to upgrade your package once the campaign gets into swing to get better site analytics!
Databases: Lots of campaigns rely on Excel or Google sheets. Both will merge with your web platform easily. Excel and Google are more work to update but can be more flexible than your NationBuilders.

Whatever you choose, good data security is a must!
Software for Budgeting: Wave has a free version that is pretty good for simple accounting and can be upgraded for credit card payments.

If you are just looking for simple budgeting, Excel has been the friend to many a campaign!
Banking and account types: This one we aren't as familiar with! As a candidate accepting donations, you'll need an account set up in your name - if anyone has suggestions on good personal banking accounts for this use, hit us up!
Venues for physical meetings: Will depend a good deal on your Ward. Community leagues, EPL, Recreation centres, post-secondaries, the YMCA/YWCA all offer room rentals with a variety of rates. If you have a friend with a local business, ask them to use it for meetings after hours!
Affordable #yegbiz for printing material: As @bridgegeek_yeg suggested last night, @RatCreekPress is a good option. College Copy and ABC Press also come recommended!
PPE for doorknocking: This one is new for us too! We couldn't find free PPE, but we did find https://t.co/RaUngzN16d as an option - can't attest to quality though. Masks are also available cheaply on Amazon (we know, we know) for between $7-20 for a pack of 50.
Lots of local print shops and screen printers are also offering custom cloth masks at pretty reasonable rates, which could be a cute and necessary piece of campaign swag!
Getting nomination signatures: @gisellegeneral 's strategy of putting the call out online seems to have been effective, though we're sure it was a lot of work to set up all those meetings! If that seems too daunting, don't stress.
You have until September to get your signatures together, and candidates often start campaigning before they have filed their paperwork, so you don't need to pressure yourself to get that done ASAP.
Once public health restrictions lift a little, you can meet community members in more traditional ways: doorknocking, at community hot spots, or at events.

Don't forget a fundraising ask! If someone will sign your nomination papers, they might also be willing to donate!
That's our megalist! If you have suggestions for free or low cost options in any of these areas, or any other element of campaigning, drop it in a comment👇

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And all bc Sleeping Giants kept bugging them to block their ads on Breitbart.


I was so surprised when Kevin Frisch, Uber’s ex-Head of Acquisition reached out to me one day on LinkedIn to tell me he found this epic fraud bc they actually DID block their Breitbart ads but somehow the ads were still slipping thru. 🧐

Uber was in deep shit in 2017 because Sleeping Giants was on their case for their Breitbart ads, followed by #DeleteUber.

Kevin said in an interview last year that we were a pain in their ass and he wished we’d get hit by a bus

Uber DID actually quietly block their Breitbart ads early on, but our followers kept seeing them and so we kept tweeting @ CEO Travis.

Travis was seeing our tweets and would ping Kevin saying “WTF. Have you not handled this yet?”


So Kevin - who is embarrassed bc he had instructed all vendors to block Breitbart (!!) - figures out which ones are letting the ads slip thru & pauses them. It’s ~10% of their total budget, $150M.

A significant % when they’ve already lost so many riders due to #DeleteUber.
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THREAD:

Employees vs Employers

“We who toil for other people have all in some way been captured by pirates and sold into slavery.” –Law 24

It should be said plainly; employment is nothing more than the next step in the evolution of slavery.

The corporation you are employed by has a psychopathic level of indifference as to whether you live or die.

This is not Leftwing political rhetoric; it is a machiavellian reality you will have to contend with.

Your employer is not your ally; they are your adversary.

It is in your best interest for wages to be as high as possible, while it is in your employer’s best interest for wages to be as low as possible.
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Introducing "The Balloon Effect"

Many businesses & creators have experienced a similar pattern of success.

From @MrBeastYT and @MorningBrew to @oatly and @Rovio.

Let's break down what "The Balloon Effect" is and examples of it in real life.

Keep reading 👇


1/ What is "The Balloon Effect"?

It is a particular pattern of growth.

It is not Instagram's growth trajectory.

It is not https://t.co/5axsTUKek6's growth trajectory.

"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.

2/ And then one day, one month, or one quarter...everything changes.

A business hits a tipping point and its trajectory shifts entirely.

Gradual growth turns to exponential growth & your brand and your size explode.

Like a step function.

3/ Now, you're probably wondering.

Why is it called "The Balloon Effect"?

Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).

Long unsexy slog 👉 Exponential tipping point.

4/ Initially, you turn on the faucet & water takes up space in the empty balloon.

Through effort you open the faucet, yet the results are unexciting.

But it's what must be done for water (or growth) to happen at all.

It's not sexy, but it's necessary.
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Lunchtime update from the Grenfell Tower Inquiry:

President of Arconic's French arm accepts customers were 'deliberately and dishonestly misled' over fire classification of cladding panels, as he is asked about email saying failed fire test must be kept 'VERY CONFIDENTIAL'


The most interesting point of this morning's evidence came right at the end of the session when Claude Schmidt was grilled about an email his colleague Claude Wehrle sent regarding the serious failure of polyethylene-cored ACM panels when bent into a cassette form in March 2010

Remember: Arconic in 2004/5 tested its ACM PE panel when bent into cassette and when bolted to a wall with rivets. The cassette version failed spectacularly, burning 10 times as fast. But Arconic dismissed this as a 'rogue result' and drew no distinction in its marketing...

... simply presenting the panel as a 'Class B' (the rating for the rivetted panel, and the required standard for many European countries). Skip forward to 2010, and this email chain.

Mr Wehrle, the firm's senior technical member of staff is told about a trend in Spain and Portugal where clients are demanding more fire resistant panels, and warned that with this type of panel "our prices are no longer in the market"
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#PolicybazaarIPO Long thread: There is monetary printing by RBI, there is lending by banks & finally there is the Indian IPO. “Foreign owned” company with ~1 Bn investment is selling “Indian” unicorn to “savvy” Indians for $ 6.2 Bn. Want to know how this printing works? Let’s go-

The basics: Rs 6017 Cr being raised by new shares (Rs 3750) & re-selling (Rs 2267). Face value Rs 2 offered at Rs ~1000 per share is one of a kind. Who decides the price? Examine the valuation ladder below.
With ~$ 150 Mn invested till 2017, we see $ 525 Mn rushes in after 2018


So, a company valued $1 Bn in 2018 & $ 1.5 Bn in 2019 by key investors like Tencent, suddenly “needs money” in March 2021. Falcon Edge “invests” all of $ 75 Mn in March at valuation of $ 2.65 Bn.
Enter IPO bankers a couple of months later & they value the company at $ 6.2 Bn

Why does PolicyBazaar need $ 75 Mn just 6 months before IPO & give away 2.5 times in returns? And it doesn’t even use that money as the B/S reflects appx Rs 1000 Cr in cash lying around.
What kind of a favor is that? Why do they need US investment bank for this just before IPO?

Notice 50% rise in shareholding of promotors here & a 1: 500 bonus share issue. After all, how do you print money & still keep share price at “reasonable” Rs 1000?
Without bonus issue in June 2021, each share would have costed Rs 50,000. Heard of circular valuation?
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Why are you the one that's always compromising?

How come the other person always gets their way?

Be more curious.

If something seems off, stick up for yourself.

'Wait, you sure I am being manipulated?'

I have no clue, that is only something that you can decide for yourself.

'Dang is there anything I need to look out for?'

Plenty..

But let me give you a few things to look out for.

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I see manipulation as skillfully controlling someone's behavior for egotistical or unethical purposes.

'How come people don't leave when it's happening to them?'

Because most people have 0 clue that they are being manipulated.

1. Guilt Trip

You ever made a mistake around someone, only for them to hold it over your head?

The will always bring up the mistake when you 2 are not seeing eye to eye.

These people will use that mistake as leverage to get what they want from you in the future.

Look out.

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This person will commit the worst acts & find a way to rationalize it.

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https://t.co/M75RAirZzs

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2/ Starting from the first replicating molecule which co-operated with an outer layer to form first proto-cell, evolutionary and cultural history is full of examples where two entities come together to survive and progress a lot more than they would have done individually.

3/ This co-operative entity fares much better than two individual entities because of specialization. If two entities are in the same boat - that they win together or lose together - then trust is implicit.

4/ In a non-zero sum game, trust causes entities to focus on what they do best.

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