5 unique archaeological sites in India

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A brief thread

A lot of bootstrappers think they have a marketing problem:

"I need to get better at marketing."

But, it's more likely that you have a product problem:

"Do customers really want this? Do they care enough about this to switch to a new solution?"

☝️ this is why most of my book, @marketingdevs, is about:

1. Choosing the right market
2. Building something they want

"If your product is remarkable, getting noticed is a lot easier." – @peldi

I was reminded of this concept again this morning while reading @pjrvs' book (Company of One):

"Sales increase when you honestly evaluate what someone needs and then teach them the value of what you're selling."

To succeed, your product has to offer an outcome that is highly desirable to a large group of customers.

The number of sales your product receives is a multiple of these two variables:

1. How big is the target market?
2. How desirable is the outcome you're offering them?

💬 I often get Q’s like these:

How did you get your first customers for WIP? How did you grow BetaList’s traffic? Etc.

Makers are looking to reverse-engineer success. I see it everywhere.

I don’t think it works that way and the answers to those questions are mostly useless. 💥

I have built dozens of different products over the last couple of years. The vast majority failed. 😭

Surely if I know the answers to these questions, but still fail over and over again, these answers aren’t that useful. 🤷‍♀️

So what’s a better question to ask? 🤔

99.9% of the questions I receive are about the products that did well. In a way that makes sense, because we quickly forget about those that didn’t succeed.

🧠 This is known as survivorship bias.

Focusing on what survived, while ignoring what made it survive in the first place.

The real question, what you really want to know, is this:

What makes @WIP, @BetaList, and to some extent @AllStartupJobs succeed where my countless other attempts failed?

What separates a failed product 👎 from a successful product 👍?

Honestly, I don’t know. I wish I did.

It’s like Steve Jobs said “I’ll know it when I see it.” 👀

Same is true when we make products. We don’t know upfront what will work. But once we see an inkling of a product that does have potential, it’s not that hard to spot.

Saptapadi

The most essential rite (Sanskrit: rītī) of a Hindu marriage ceremony is Saptapadi (English: seven steps, saptapadī). Saptapadi is a Sanskrit term that means "seven steps." The wedded couple walks seven steps after tying the Mangalsutra, which is known as Saptapadi.

The couple legally becomes husband and wife after the seventh step.
Hindu wedding rituals: During Saath Phere, the bride and groom exchange their marital vows while circumambulating (walking around) the sacred fire seven times.

This is because the bride and groom exchange marriage vows and hope for a happy married life together.

1. The first marriage vow, out of seven, is a petition to the Lord for nutrition and nourishment for the Hindu bride and groom.

2. Hindu Bride and Groom: The second marriage promise is for strength in sickness, health, good times, and terrible times.

3. For the Hindu Bride and Groom - The third marriage promise is for the Hindu bride and groom's prosperity.

4. For Hindu Bride and Groom - The fourth pledge is to stand by their families in good times and bad.

Stambheshwar Mahadev Temple, Kavi Kamboi, Bharuch, Gujarat

Stambheshwar Mahadev is a Hindu Temple dedicated to Bhagwan Shiva, located in Kavi Kamboi in Bharuch District District of Gujarat, India. The Temple is about 150 years old. 1/n

The Temple is also known as the Submerging temple. The Temple is flanked by the Arabian Sea on one side and the Bay of Cambay on the other side.

As per legend, Tarakasura troubled the common people, sages and devas a lot. 2/n

Hence, Bhagwan Kartikeya k!lled him, but later he felt guilty for killing a demon who was a great devotee of Shiva. He went to Prabhu Vishnu and told about his guilty. Bhagwan Vishnu advised him to install a Shiva Linga to get relief from the sin. 3/n

As advised, he installed the Shiva Linga in this place and prayed to Bhagwan Shiva to forgive his sin.
The temple is located in Kavi Kamboi between the shores of Bay of Cambay and the Arabian Sea. This Temple is very simple temple in terms of architecture. 4/n

Every day, during the high tide hours, the temple submerges, and when the tide level becomes normal, the temple reappears again. The Temple houses a 4 feet high Shiva lingam. The Lingam can be seen during low tide. The visit to the temple should be planned in such a way that..5/n