Doing something > What you call it

The success of the "24 hour startup" challenge is not about startups

A thread

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Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them having been taught before.

In that spirit, here's some quick Things Many People Find Too Obvious To Have Told You Already.

Your idea is not valuable, at all. All value is in the execution. You think you are an exception; you are not. You should not insist on an NDA to talk about it; nobody serious will engage in contract review over an idea, and this will mark you as clueless.

Technologists tend to severely underestimate the difficulty and expense of creating software, especially at companies which do not have fully staffed industry leading engineering teams ("because software is so easy there, amirite guys?")

Charge more. Charge more still. Go on.

The press is a lossy and biased compression of events in the actual world, and is singularly consumed with its own rituals, status games, and incentives. The news necessarily fails to capture almost everything which happened yesterday. What it says is important usually isn't.

Companies find it incredibly hard to reliably staff positions with hard-working generalists who operate autonomously and have high risk tolerances. This is not the modal employee, including at places which are justifiably proud of the skill/diligence/etc of their employees.

#SatiSavitri #RealLifeExperiences #BharatDarshana

Bharat Darshana publishes a small monthly magazine which has some very interesting puranic anecdotes and snippets.

When I picked up this month's magazine, I was intrigued by a story which I want to share as below

1/

This is a real-life incident as narrated by Prof. Krishna Bihari Pandey titled "Sati Savitri"

Sati Savitri is a well known puranic figure from Srimad DeviBhagwatham and Mahabharatha as one of those who fought with Yama to save her husband.

2/

This story is a modern real-life experience which mimics the puranic account in it's own unique way.

The story occurs in 1975 with Prof and his wife in Delhi with professor working as a researcher in university. Prof's family is in Allahabad in a large joint family

3/

Once Prof gets to know that his mother is not keeping well. He goes to his native and brings his mother. With dedicated care of his wife, his mother recovers quite remarkably and regains full stamina and strength

Mother-in-law & Daughter-in-law go out for shopping frequently

4/

Life's going smooth until one day when they receive a telegram that Prof's father is not keeping well.

His mother is distressed about the situation and requests her son to take her to the native. Prof is a little angry due to frequent travels and turns it down

5/

Ok, I'll hop on this Elizabeth Warren/Native American testing bandwagon (gently and non-politically).

I've been a @23andMe customer for a while, and have followed their ancestry updates closely.

All is more or less as expected....except for this bit about Native American.

The family is almost completely composed of Spanish peasants (from various regions) who emigrated, along with a massive wave in the late 19th-cent./early 20th-cent., to Cuba back when it was a booming economy (richer than Spain's) and worth emigrating to (Communism killed that).

Also, the native population of Cuba was annihilated early on---was the first place the Spanish colonized after all. Having a native background in Cuba would be like having the same in, say, Massachusetts, particularly if you're (say) mostly Irish. Just really, really unlikely.

(Note: the North African/Arab background is less mysterious. The Iberian peninsula was part of the Muslim world for centuries. It would be odd *not* to have some Arab/Middle Eastern background coming from Spain. Given the family is mostly from Northern Spain, it's small though.)

I have a Spanish passport, have been back to the ancestral villages in Spain, seen the church where my grandmother was baptized, my grandfather told me stories about growing up as the child of Spanish colonists in rural Cuba. The native bit just clashes with all the family lore.

Thirumalai Murugan Kovil
#Panpoli
#TamilNaduTemples 🚩

Thirumalai Murugan Temple is located in Tenkasi district of Tamil Nadu. Muruga is worshipped as Thirumalai kumarasamy. Temple is situated near Kerala border and known to be where Shri Murugan gave darshan to Rishi Agasthiar

Devi is worshipped in the temple as Thirumalai Kaali amman

Sthala Puranam says that, there was a priest named Poovanbhattar of Thirumalai Kaali amman. Murugar appeared in a dream of the bhattar and said to find a Vigraham, lying in particular place which is of Thirumalaikumaran

Bhattar conveyed the news to the Pandalam Raja and they went to find out the vigraham. Surprisingly ants showed the way to find the Vigraham. Thus Murugan vigraham was found and Prathista was done here. There is a lake with pure water on the top of the hill

which is said to be created by Agasthiyar. It is believed that kannaki of
Chilapathikaram visited here before going to Kerala. Sapthamathrukkal also worshipped Murugan here. Kanthashashti Thiruvizha is very famous here.

Om Muruga
Muruganukku Harohara
🙏🕉🙏

I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.