A story of a tweet that received 17 million impressions 👇🏾

As 2017 was drawing to a close JotForm founder Aytekin Tank found himself in a reflective mood. He has grown @JotForm to a team of 130 people, it has more than 3.2 million users, and its revenue climbs every month.

But something didn’t quite sit right with him. JotForm wasn't getting as much attention as its competitors. Its competitors were featured in publications like TechCrunch.

JotForm wasn't.
So he set out to change that using an age-old formula — storytelling.

To build @JotForm’s brand, he wrote stories about JotForm’s journey. The stories were getting 100,000 to 300,000+ views on Medium… but he didn’t stop there.

https://t.co/7nYBazuHBK
He repurposed his most successful stories on Medium, stories that resonated with his audience, into Twitter threads. And used Twitter ads to test how far he could spread his stories and build JotForm’s brand.

https://t.co/hwQdSWyYBd
He only intended to spend $5,000 on the ads but one thread took off, getting over 20 percent engagement rate. So he kept promoting it. He spent $24,098 and got 17 million impressions, 35,000+ clicks to the original stories, and thousands of people learning about JotForm.
3 quick lessons from this case study:

1. Twitter is a great place to repurpose content
2. A Twitter thread can help you to achieve multiple goals at the same time
3. Twitter is a great place to start a conversation and build relationships

Read more: https://t.co/BStRfk1cHF

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MASTER THREAD on Short Strangles.

Curated the best tweets from the best traders who are exceptional at managing strangles.

• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria

How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr

• When to sell
• How to do Adjustments
• Exit


Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in


1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr

• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only


2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.

• Identified a reversal and sold puts

• Puts decayed a lot

• When achieved 2% profit through puts then sold

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Trump is gonna let the Mueller investigation end all on it's own. It's obvious. All the hysteria of the past 2 weeks about his supposed impending firing of Mueller was a distraction. He was never going to fire Mueller and he's not going to


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One of the most successful stock trader with special focus on cash stocks and who has a very creative mind to look out for opportunities in dark times

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