A story of a tweet that received 17 million impressions 👇🏾

As 2017 was drawing to a close JotForm founder Aytekin Tank found himself in a reflective mood. He has grown @JotForm to a team of 130 people, it has more than 3.2 million users, and its revenue climbs every month.

But something didn’t quite sit right with him. JotForm wasn't getting as much attention as its competitors. Its competitors were featured in publications like TechCrunch.

JotForm wasn't.
So he set out to change that using an age-old formula — storytelling.

To build @JotForm’s brand, he wrote stories about JotForm’s journey. The stories were getting 100,000 to 300,000+ views on Medium… but he didn’t stop there.

https://t.co/7nYBazuHBK
He repurposed his most successful stories on Medium, stories that resonated with his audience, into Twitter threads. And used Twitter ads to test how far he could spread his stories and build JotForm’s brand.

https://t.co/hwQdSWyYBd
He only intended to spend $5,000 on the ads but one thread took off, getting over 20 percent engagement rate. So he kept promoting it. He spent $24,098 and got 17 million impressions, 35,000+ clicks to the original stories, and thousands of people learning about JotForm.
3 quick lessons from this case study:

1. Twitter is a great place to repurpose content
2. A Twitter thread can help you to achieve multiple goals at the same time
3. Twitter is a great place to start a conversation and build relationships

Read more: https://t.co/BStRfk1cHF

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॥ॐ॥
अस्य श्री गायत्री ध्यान श्लोक:
(gAyatri dhyAna shlOka)
• This shloka to meditate personified form of वेदमाता गायत्री was given by Bhagwaan Brahma to Sage yAgnavalkya (याज्ञवल्क्य).

• 14th shloka of गायत्री कवचम् which is taken from वशिष्ठ संहिता, goes as follows..


• मुक्ता-विद्रुम-हेम-नील धवलच्छायैर्मुखस्त्रीक्षणै:।
muktA vidruma hEma nIla dhavalachhAyaiH mukhaistrlkShaNaiH.

• युक्तामिन्दुकला-निबद्धमुकुटां तत्वार्थवर्णात्मिकाम्॥
yuktAmindukalA nibaddha makutAm tatvArtha varNAtmikam.

• गायत्रीं वरदाभयाङ्कुश कशां शुभ्रं कपालं गदाम्।
gAyatrIm vardAbhayANkusha kashAm shubhram kapAlam gadAm.

• शंखं चक्रमथारविन्दयुगलं हस्तैर्वहन्ती भजै॥
shankham chakramathArvinda yugalam hastairvahantIm bhajE.

This shloka describes the form of वेदमाता गायत्री.

• It says, "She has five faces which shine with the colours of a Pearl 'मुक्ता', Coral 'विद्रुम', Gold 'हेम्', Sapphire 'नील्', & a Diamond 'धवलम्'.

• These five faces are symbolic of the five primordial elements called पञ्चमहाभूत:' which makes up the entire existence.

• These are the elements of SPACE, FIRE, WIND, EARTH & WATER.

• All these five faces shine with three eyes 'त्रिक्षणै:'.

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