Thread: Your startup can’t afford to ignore the competition.
100 million startups are launched every year.
That’s 3 startups per second. How are you going to compete?
You need a systematic way to outsmart your competitors —


I've adapted the OODA Loop, a military framework where agility beats raw horsepower, to help startups w/ their GTM.
Here's how to apply it —

Example: Use technograhic data to understand how a company works based on the technology that they use and identify gaps in broader tech landscape.

Do you have credibility with a specific vertical or customer segment?
Does your team have a unique hiring advantage?
Do you have access to strategic partners or leading experts?
@vkhosla said this well: “your market entry strategy is often different from your market disruption strategy.” Start where you find a gap in the market & push your way through."
1. Identify new channels for distribution
2. Test new customer segments through strategic partnerships
Ex: Birchbox mass-market entry via Walgreens partnership (11 locations)
Read my @reforge post: "How to Grow By Stealing Market Share"
https://t.co/yeLUlftCtM
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Try it now:
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4. Browser AI
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