You don't need to pay someone $2,000 or even $200 to update your Linkedin Profile.

This thread will show you how...for Free.

Here's My 5-Part System For Turning Your Linkedin Profile Into A Business Growth Machine:

Thread 🧵

1. Profile Photos

Pictures say a thousand words.

Make your photos speak for you.

Your profile photo should:

1. Match your audience
2. Build Trust
3. Show Personality

Here’s how:
Match your audience:

- If they wear a suit, you do too
- If they wear a t-shirt, you do too

Build trust by:

- Showing your face
- Smiling
- Clear imagery

Show personality through:

- Hobbies
- Family candids
- Action shots

Look at these:
2. Cover Photo

Your cover photo should follow the same principles as your profile photo.

Great Cover photos do 3 things.

1. Match your audience
2. Show Personality
3. Pitch or show credibility

We've already covered the first two...

But how can you show credibility?
Social proof is key to building trust with people when they land on your profile.

Show them:

- Some awards you've won
- You speaking at live events
- Publications you've written

Make sure your cover photo is clear & easy to read.

Here's a tip...
Search "linkedin banner free" in Google.

Use canvas Linkedin banner building tool.

It's the best out there (and it's free).
3. Headline

The headline is your first opportunity to speak to your audience.

There are 4 proven headline formulas:

1. The Big Shot
2. Problem / Solution
3. The Irresistible Pitch
4. The Leveler

I’ve attached an explainer of each below.
4. The About Section

The about section is your LinkedIn sales letter.

It should convince the reader to take ACTION

There are 5 formulas:

1. Clear pitch
2. Social proof story
3. Irresistible offer
4. Features/benefits

The photos below show you how to set up each one.
5. Experience

The first thing I check when someone messages me on LinkedIn, is:

- Who they’ve worked for
- How much experience they have
- How long they’ve been in the industry

I'm just not gonna respond if their experience looks sketchy.

To get more responses...
Clearly outline (in 1-2 sentences) the experiences that are relevant to your target market.

To add more depth, attach valuable, relevant content like:

- Blog Posts
- Case studies
- Press Features

Give the reader some meat to chew on.

Here’s my experience section:
BONUS: Featured Post Section

You can “feature multiple posts just below your headline.

This is a great place to link your cornerstone content.

Here’s the formula:
Turn on creator mode.

Add these 3 links:

- An “ultimate guide” post for your service
- Case studies (similar to your target prospect)
- Your calendly (or product)

People WILL click through.

@thedankoe & @thejustinwelsh nailed it.

Look:
@thedankoe @thejustinwelsh That's a wrap!

If you enjoyed this thread:

1. Follow me @thebrucemerrill for more of these
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The first ever world map was sketched thousands of years ago by Indian saint
“Ramanujacharya” who simply translated the following verse from Mahabharat and gave the world its real face

In Mahabharat,it is described how 'Maharishi Ved Vyasa' gave away his divine vision to Sanjay


Dhritarashtra's charioteer so that he could describe him the events of the upcoming war.

But, even before questions of war could begin, Dhritarashtra asked him to describe how the world looks like from space.

This is how he described the face of the world:

सुदर्शनं प्रवक्ष्यामि द्वीपं तु कुरुनन्दन। परिमण्डलो महाराज द्वीपोऽसौ चक्रसंस्थितः॥
यथा हि पुरुषः पश्येदादर्शे मुखमात्मनः। एवं सुदर्शनद्वीपो दृश्यते चन्द्रमण्डले॥ द्विरंशे पिप्पलस्तत्र द्विरंशे च शशो महान्।

—वेद व्यास, भीष्म पर्व, महाभारत


Meaning:-

हे कुरुनन्दन ! सुदर्शन नामक यह द्वीप चक्र की भाँति गोलाकार स्थित है, जैसे पुरुष दर्पण में अपना मुख देखता है, उसी प्रकार यह द्वीप चन्द्रमण्डल में दिखायी देता है। इसके दो अंशो मे पीपल और दो अंशो मे विशाल शश (खरगोश) दिखायी देता है।


Meaning: "Just like a man sees his face in the mirror, so does the Earth appears in the Universe. In the first part you see leaves of the Peepal Tree, and in the next part you see a Rabbit."

Based on this shloka, Saint Ramanujacharya sketched out the map, but the world laughed