1/тАЬWhat would need to be true for you toтАж.XтАЭ
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
2/ First, тАЬXтАЭ could be lots of things. Examples: What would need to be true for you to
- тАЬFeel it's in our best interest for me to be CMO"
- тАЬFeel that weтАЩre in a good place as a companyтАЭ
- тАЬFeel that weтАЩre on the same pageтАЭ
- тАЬFeel that we both got what we wanted from this deal
3/ Normally, we arenтАЩt that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders donтАЩt know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is тАЬwhat would need to be true for you to want to invest (or partner with us on this journey, etc)?тАЭ
Multiple responses to this question are likely to deliver a positive result.