BC ALL
Saved by @OllyTC

If leveraged quickly, Twitter can lead to life-changing opportunities, jobs, mentors, and friendships.

It did for me.

But 95% of people have no idea how to start.

Here's a thread of 13 tips to help you turn Twitter into your most valuable resource:

 1. Protect your attention from the algorithm.

Twitter is geared to try and serve content they think you like, not content that will create a positive impact for you.

To protect your attention:

• Use Twitter Lists
• Block Trending Topics
• Regularly Mute Conversations
2. Build Twitter Lists

The Twitter timeline is scattered. One second you are learning about NFTs, the next the best coffee shop in NYC.

Lists create content silos that allow you to build deeper understanding of the topics you actually care about.

(Video h/t @aaditsh)
2a. Use Lists on iOS

The majority of Twitter consumption happens on mobile.

Easily toggle between lists at the top of your screen by pinning them there!
3. Use Tweetdeck

Tweetdeck superpowers your Twitter experience.

• Displays all your lists in one place
• Timeline is organized by chronology not the algorithm
• Allows you to see the bios of your recent follows (DM the ones that interest you!)
4. Follow/Leverage Topics

Topics:

• Can help you build domain authority quickly
• Centralizes the best content that you should add to your swipe file
• Provide a consistent stream of high-quality follows in your interest areas

https://t.co/94moQOBQJQ
5. Leverage Advanced Search

Use it to find:

• Who are the best writers in x field? [adjusting for terms]
• What are the best content topics to write about? [adjusting for likes/RTs]
• How your favorite accounts got started? [adjusting date range]

https://t.co/Mn6fpCpQHE
6. Install Twemex

Twemex minimizes the friction of search.

This magical plugin allows you to

• Immediately see the user's best tweets
• Randomly toggle between users for inspiration
• Easily browse for key terms in a user's tweets
7. Build a Twitter Swipe File

Swipe File [Def]: a collection of tested and proven advertising and sales letters.

In our case, we want to be collecting the best Tweets in given topic areas.

Notion is great for storing this type of content.
8. Write Threads

Threads lead to growth, but why?

• Efficient value transfer
• Aggregate other resources easily
• Higher retention of audience's attention [reading your content for 10 secs v. 5 mins]

https://t.co/OXz7d28vC5
9. Dive deep into Analytics

Once you start producing content/writing threads.

Focus on evaluating how each piece of content performs.

Over time you want to improve your profile view/follow ratio – by improving your bio, call-to-action, and content in general.
10. Optimize your bio

Your bio is your resumé to the rest of the internet and a big determinant in whether people will follow you or not.

Experiment with it over time to find your perfect fit, but evaluate some great examples here:

https://t.co/8fMpoColSQ
11. Learn from others

There is no one size fits all strategy. Constantly be iterating and studying other creators.

IE. @AprilynneA provides some great teachings on the 0 → 1 part of the Twitter journey, I didn't cover here:

https://t.co/ds5w24fygI
12. Get your mindset right

Twitter is always changing.

Focus on approaching your optimization with a curious learner mindset:

• Build a swipe file of content
• Study your favorite profiles (bios + threads)

The right mindset sets you up for long-term growth.
13. Audience growth ≠ Value of your account

The value of Twitter is determined by the number of personal connections you create.

The quality of your connections > the number of your followers.

Connections DM you opportunities, followers expect one-way value transfer.
Let's get more people creating!

1. Quote retweet the first tweet & let me know your thoughts.

2. Follow me @brandonthezhang for more Twitter/Audience-Building/Content Creation threads in the near future!

3. Share your favorite Twitter growth resource below 👇

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NARHARI AND BHAGWAN PANDURANG/VITTHAL

Once a goldsmith by the name of Narhari lived in Pandharpur. He excelled in his craft. He had vowed not to look at Pandurang or visit his mandir ever, as he was a Shiva Bhakt.
One day, a wealthy merchant visited him.


He wanted a gold girdle studded with precious gems, to be made for Prabhu Vitthal. Narhari refused to make it as it was for Vitthal.
After many requests, he agreed to make the girdle but asked the merchant to bring the measurement from the mandir as he himself would not go there


The measurement was given n he made the girdle. When the girdle was put on Vitthal, it was loose. Narhari had to shorten it. Now the girdle became tight. So Narhari was forced to take measurement on his own. He had to go to the mandir but went blindfolded to avoid seeing Vitthal


In the Mandir, when blindfolded Narhari touched Vitthal, he felt as if he was touching Shiva with matted hair, the moon, snake in His neck and Trishul in His hand. Ecstatic with joy, he removed the blindfold to see Shiva but he found the murti of Vitthal with Rukmini there.


He realised the truth that there was no difference between Vitthal and Shiva. Narhari at once fell at the feet of Panduranga. He then took the measurement of the waist of Vitthal and this time the ornament fit the Murti perfectly.

Narayan Hari🙏🏻
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'Treasure Gods' - Sangha Nidhi' and 'Padma Nidhi', Tirumala, Tirupati.

------------------------------------

These are the two guards guarding the Wealth and Treasure of Lord Sri Venkateswara.

They are representatives of two treasures of Kubera, the God of Wealth.


One guard who is holding shangam (conch) on both the hands is known as Shanka Nidhi ('nidhi' means wealth).

On the other side, the guard who is holding Lotus flowers on both the hands is known as Padma nidhi.

Shangu is from the ocean which includes all types of wealth like pearls and corals.

Why shagam in his hand? Because shangam only gives the sound of 'omkaram'.

'Padmam' is the symbol of water sources in land like river, lakes, tanks etc. which is very important for all living beings.

As per the tradition, these guards are installed at the third entrance of the temple.

One enters the holy shrine after saluting the first protection threshold - Sankha Nidhi and Padma Nidhi.
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WORLD OF SANATAN DHARM...
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EVOLUTION OF CROWNS

The ancient Indian kings called a head crown as a Mukut and it would mostly constitute of a golden ornamental headgear like an oval cap with gems.

Sometimes it would also include a halo circle to show the divinity of the king

1/7


As it was considered that kings were appointment by the gods themselves. Example the kings of mewar considered themselves to be the ‘Diwan of eklingji')

But in most cases very few Mukut with halo effect have been found.

2/7

Samudragupta in the gupta era coin. You can see the helmet like headwear on him.

Till gupta era the solid golden head wear was used in most days of the monarch.

But since the onset of 8th century it reduced in usage and was now used only as a ceremonial headwear.

3/7


Whereas earlier the Maharaja had to wear the mukut whenever his court was in session.

Still mukut was being used prominently for ceremonial activities till recent times.

Maharaj Dahir of Sindh👇

4/7


But as times past the style of headwear also changed.

The kings mostly wore turbans ordained with pearls and gems while rarely anyone wore a true Mukut after 16th century.

Portrait of Sri Krishna Dev Raya👇

5/7
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If you are the CEO or CFO at a business who banks with SVB; here are some things you CAN do over the weekend

1. Build a 4 week rolling daily receipts and payments style cashflow forecast.

2. Gear up finance team to actualize & reforecast every AM by 10am

3. Schedule a Daily Cash Management Crisis call for 10am every day. CEO to chair

4. Redirect any future cash receipts / revenue into non SVB accounts. Don’t throw fresh money on the fire.

5. If SVB is your only current bank. Open accounts with 2 other AA or A rated banks.

6. Go supplier by supplier and grade them a, b or c
a - showstoppers
b - pay if you can
c - don’t pay

You want as few a’s as possible, ideally none.

7. Find out how to get your $250k FDIC cash.

8. If you are able to pull any deposits or bonds back into a non SVB account. Do it. Put hands on any liquid you can.

9. Communicate a salary deferral plan with your top team. CEO takes the most pain $ and %. Important signal.

10. Elevate sign off of all new POs to CEO and CFO jointly. Don’t sign any off.

11. Make a list of ‘survival headcount’. The bare minimum on which the business can operate.

You may need this to prioritize payroll later.
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10 must-read books to transform your workday and boost productivity:


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3. Deep Work


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