"May I use the xerox machine?"
Researchers asked this to see if they can cut in front of people already busy using the copy machine.
They asked the same question, in 3 different ways.👇
It is 1977 at Harvard University.
A pioneering study is being conducted and the final results are in.
Nobody knows it yet, but they will forever change the way we think about human behavior.
A thread 🧵👇
"May I use the xerox machine?"
Researchers asked this to see if they can cut in front of people already busy using the copy machine.
They asked the same question, in 3 different ways.👇
2. Excuse me, I have 5 pages. May I use the xerox machine, because I have to make copies?
3. Excuse me, I have 5 pages. May I use the xerox machine, because I'm in a rush?
Try it.
And then have a look at the results below:👇
2nd question - 93% success rate. 👀
3rd question - 94% success rate.
The study is famously known today as "The Copy Machine Study".
"When we ask someone to do us a favor we will be more successful if we provide a reason. People like to have reasons for what they do."
Whether it's getting people to sign up for your newsletter, booking a flight, or following you on Twitter. 👇
1. Wisdom delivered every week.
2. Takes only 5 minutes to read.
3. It's FREE.
One short sentence, 3 compelling reasons.
Brilliant.
Kayak uses data science to make predictions on how prices will fare in the next 7 days.
Based on that you get a recommendation to either wait or buy your tickets right now:
1. Establish authority.
2. Help you find the best deal.
3. Give you a good reason to purchase here.
Ingenious.
We don't like giving away personal information unless we really have to.
Overcome data-related anxieties by showing why information is needed and how it helps improve the service you are offering.
A strong bio should give people a good reason to follow you right away.
Here are some great examples from @blakeaburge, @aaditsh, @jmoserr and @Julian:
Not so much on personal achievements.
To increase the likelihood of people taking action after reading your call:
Be specific.
All the examples from above 👆 follow this principle.
Consider Claude Hopkin's take on this:
But we are overloaded with daily decisions.
Our brains are constantly looking for cues to make things easier.
And most of it happens subconsciously.
1. Re-tweet the first tweet to help others find this thread.
2. Follow me @andreiongrowth.
Because the more people enjoy content like this, the more it motivates me to carve time out and put together ideas like this that you can apply in your daily life.
https://t.co/egJ1eAJcQQ
It is 1977 at Harvard University.
— Andrei Iocin (@andreiongrowth) July 19, 2021
A pioneering study is being conducted and the final results are in.
Nobody knows it yet, but they will forever change the way we think about human behavior.
A thread \U0001f9f5\U0001f447
