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Saved by @OllyTC

We grew Mint from 0 to 1 million users in 6 months.

2 years later, Mint sold for $170 million.

Here's how we got those first million users👇

 But before I get there, here's the quick background:

• I joined as employee #4
• #1 personal finance tracker
• Mint sold to Intuit for $170M in 2009
I found Mint and was like...

"HEY this is dope!"

So I pitched the founder on why I should be his Director of Marketing.

He laughed at me.

"You've never even worked in marketing."

Good point.
But I wrote out a 6-month Mint marketing plan and launch strategy.

He hired me on the spot.

If you want a job, show don't tell.
We had a problem though.

We had no product and 0 users.

My 1st job?

Get 100,000 users in 6 months.

Here's how we did it:
Step 1: Deadlines are everything

Yes, your 5th grade Math teacher was right.

I also learned this from Zuckerberg.

→ Always set measurable deadlines

For Mint: 100K users in 6 months

Then you can reverse engineer how to get there.
Step 2: Who is the customer?

Ok, you're probably thinking @noahkagan this one is obvious!

Everyone is the customer because everyone wants more money.

Wrong.

You need to make this super specific.
So I went to a million coffee shops and asked people questions.

Examples:

• Current financial strategy?
• Need help with most of your finances?
• How would your ideal personal finance tool work?

Our target customer: Young professionals + personal finance nerds
Step 3: Make No Product Look Sexy

We didn't even have a product.

But I needed to build hype somehow.

Hype = Collect emails from people that fit our demographic

Here's how we did this:
1) Monthly newsletter with financial tips

2) Content marketing aka Blogging

Our target customers loved personal finance blogs.

But very few startups were blogging at the time.

So we built a blog with articles they'd love.
3) Can I pay you $1,000?

At the time, no one was sponsoring smaller finance blogs.

So I'd email the writers with sponsorship offers for $1,000.

It worked well and drove lots of email sign-ups.

Lesson: Search for undervalued marketing channels
The result?

When we launched we had 100,000 people on our email list.

In 6 months, we crushed our 100K goal to the tune of 1 million users.
Retweet the 1st tweet give an internet friend the tools to jumpstart their next biz:
https://t.co/VTpCxRkYzi
Follow me @noahkagan for more threads about marketing and helping build AppSumo from $0-$85M in revenue.
To recap:

1) Set measurable deadlines

2) Talk to customers: who are they and what is the problem?

3) Build hype (or collect emails) by targeting places where they hang out online

Bonus: Use undervalued marketing channels like niche influencers

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RISHI PINGALA:THE ANCIENT INDIAN SAGE DISCREDITED FOR HIS MAJOR CONTRIBUTIONS TO MATHEMATICS & PHI

Have you ever heard about,"The Golden Ratio"?
The Golden Ratio or Phi(Greek) is a mathematical ratio of nature. Mother Nature is the most exquisite artist in herself.


&Its this Phi she uses to create all the beauty in World.
If anyone uses this ratio correctly in their art,it can turn into a spell-binding piece of work.Such is the significance of'Phi'.But my thread isn't about it.Its about somethin called'Fibonacci Series'&who actually made it


Phi is related to Fibonacci series(0,1,1,2,3,5,8,13,21,34...)
&this series is responsible for everything dat is beautiful on this planet. Just try to calculate the ratio of any 2 successive numbers ÷ each of them by the number before it in above infinite series.

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@HiteshAwasthi89
Varahi Amman, Madurai, Tamilnadu

Vaarahi is one of the Saivite Shakti deities with the group of goddesses known as SAPTAMATAS.
They are: Brahmi, Maheshwari, Kaumari, Vaishnavi, Vaarahi, Mahendri and Chamundi. 1/n


They are the Shakti (female) equivalents of their male counterparts. Vaarahi is the Shakti of Bhairavar who is one of the Amsam of Bhairavar.Created from the boar avatara of Vishnu, Vaarahi is often associated with Goddess Kamala (one of the Mahavidyas). 2/n


She is also called Dandini (Lady Commander of the forces of the Mother-Goddess, symbolizing the might of SriVidya). As Vaarahi ("hog-faced" or "the great consumer") she destroys evil forces that obstructs the devotees' progress, paralyses the enemies 3/n


and led the devotees ultimately to SriVidyas. She is also called Panchami). With Kurukalla, she is accorded the parental status to Sri-Chakra (Lalita Tripura-Sundari). While Kurukalla represents the full moon, Vaarahi represents the new-moon. 4/4

Jai Maa Varahi 🙏


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Aditya Todmal
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How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr

• When to sell
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Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in


1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr

• Sold Strangles 20% cap used
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• Identified a reversal and sold puts

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View the resolutions and voting results here:

The resolution titled "The occupied Syrian Golan," which condemns Israel for "repressive measures" against Syrian citizens in the Golan Heights, was adopted by a vote of 151 - 2 - 14.

Israel and the U.S. voted 'No' https://t.co/HoO7oz0dwr


The resolution titled "Israeli practices affecting the human rights of the Palestinian people..." was adopted by a vote of 153 - 6 - 9.

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1

From today, we will memorize the names of 27 Nakshatras in Vedic Jyotish to never forget in life.

I will write 4 names. Repeat them in SAME sequence twice in morning, noon, evening. Each day, revise new names + recall all previously learnt names.

Pls RT if you are in.

2

Today's Nakshatras are:-

1. Ashwini - अश्विनी

2. Bharani - भरणी

3. Krittika - कृत्तिका

4. Rohini - रोहिणी

Ashwini - अश्विनी is the FIRST Nakshatra.

Repeat these names TWICE now, tomorrow morning, noon and evening. Like this tweet if you have revised 8 times as told.

3

Today's Nakshatras are:-

5. Mrigashira - मृगशिरा

6. Ardra - आर्द्रा

7. Punarvasu - पुनर्वसु

8. Pushya - पुष्य

First recall previously learnt Nakshatras twice. Then recite these TWICE now, tomorrow morning, noon & evening in SAME order. Like this tweet only after doing so.

4

Today's Nakshatras are:-

9. Ashlesha - अश्लेषा

10. Magha - मघा

11. Purvaphalguni - पूर्वाफाल्गुनी

12. Uttaraphalguni - उत्तराफाल्गुनी

Purva means that comes before (P se Purva, P se pehele), and Uttara comes later.

Read next tweet too.

5

Purva, Uttara prefixes come in other Nakshatras too. Purva= pehele wala. Remember.

First recall previously learnt 8 Nakshatras twice. Then recite those in Tweet #4 TWICE now, tomorrow morning, noon & evening in SAME order. Like this tweet if you have read Tweets #4 & 5, both.
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