First things first
Do you run an agency? Freelance biz? About to start?
STUDY THIS THREAD
TAKE DEEP NOTES ✍️
You need to build client Friendships to build an Empire
Let’s make you some money 👇🏼
1 - BECOME FRIENDS
when the Sales process starts
try to become your prospect's friend
how?
- be brutally honest
- crack jokes, laugh & smile
- genuinely care for their/their businesses well-being
Becoming friends with Clients is a CHEAT CODE
They'll :
- pay you more
- cut you more slack
- stick up for you in meetings
- want to keep working with you forever
Exactly what my friends at Universal & Warner did for me time and time again
BECOME FRIENDS WITH YOUR CLIENTS
2 - SET EXPECTATIONS
From the GET GO
be brutally honest
set realistic expectations you KNOW you will achieve
simple enough
3 - EXCEED EXPECTATIONS
consistently Underpromise & Overdeliver
This will "wow" your clients
Promise something easy for you to achieve
Get EVEN BETTER results
4 - COMMUNICATION & REPORTING
Be in constant contact
This doesn't mean don't set boundaries - absolutely do
How do you set boundaries AND be in constant contact?
Keep reading
1) Schedule once-a-week calls
Create a call template & record each call for training purposes
Have Employee handle them
2) Automate reporting
Set up automation via Zapier
Make it take your Data, put in Google Sheets, & send to your client every 1-2 weeks
Clients LOVE this
Best automation guys I know are
@NickAbraham12 &
@ImSamThompson Follow & learn from them
5 - ANTICIPATE NEEDS
Analyze your client's:
biz model
successes
troubles
and so on
Offer solutions
Offer to intro people
ALWAYS add value outside of what you're "supposed" to do
6 - SCALE VERTICALLY
Survey your clients
Find most common pain points
Build & offer NEW SERVICES around them
Easiest way for you to scale
Brings your clients LOTS of value
7 - BUY GIFTS
Everyone loves gifts, right?
Right when you sign a new client, send em a nice gift
Christmas? Send gift
Send gifts 1-2x/yr for even MORE client love
3 gift-giving services you can use:
- Sendoso
- SwagUp
- YouInKit
Alright, so if you do everything I say
Your clients should LOVE you
and never leave you
Execute on ALL these to build a business with clients who stay for DECADES
Sony, Warner, Red Bull: all clients I worked with for 3+ years
Until I disbanded my music agency
They would've stayed for 20+ yrs if I kept going
No doubt
Why? Because I took Client Relations SERIOUSLY
Became my client's best friend & followed these 7 steps RELIGIOUSLY
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