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Saved by @OllyTC

I’ve audited 500+ websites over the past 6 years.

Here are 17 learnings to help your landing page convert:

 Tip:
Product GIFs are your best friend.

Explanation:
If you have a SaaS or DTC product, show don't tell. Give us action shots.

Example:
@loom
Tip:
Make the H1 count.

Explanation:
Your H1 is the first (and most prominent) element we see right away. That first line of text is the difference between hooking them and losing them.

Example:
@savvycal_
Tip:
Don’t be clever, be clear.

Explanation:
Those great puns you thought about for your headers? They probably won't convert well. Keep it super simple.

Example:
@veedstudio
Tip:
Inject social proof in your copy.

Explanation:
Social proof isn't just logos. Find ways to showcase your success in the page copy.

Example:
@ActiveCampaign
Tip:
Only use imagery that moves the story along.

Explanation:
If your product only needs words to describe it, don't use imagery "just because." Imagery should improve understanding.

Example:
@wynter_com
Tip:
Increase site speed ASAP.

Explanation:
Speed can make or break a web experience. Use Pagespeed Insights to find opportunities for your site.
Tip:
Video social proof wins.

Explanation:
Testimonials are good. Video testimonials are next-level. They up your credibility and boost buyer confidence.

Example:
https://t.co/8VglGBmqRc
Tip:
Make it about the user.

Explanation:
Don't talk about the brand. Talk about the user. Make the whole page copy and design cater to them.

Example:
@whereby
Tip:
1 CTA only (if possible.)

Explanation:
Limit CTAs to the bare minimum. The more actions you invite others to take, the fewer actions they will take.

Example:
@gumroad
Tip:
Make it interactive.

Explanation:
Interactive elements work wonders. Use the features of your app in the design of the page to increase understanding.

Example:
@JoinToucan
Tip:
Keep the home page focused.

Explanation:
Your home page is NOT your “everything” page. You shouldn't have all features, blogs, white papers, etc. on the home page.

Example:
@figmadesign
Tip:
Keep the overall design simple.

Explanation:
Extra elements distract from the core purpose. The more you have on a page, the harder it is to maintain focus.

Example:
@NotionHQ
Tip:
No buzzwords, just value props.

Explanation:
Avoid fluffy buzzwords. Get to the point. Explain the benefits early, often, and clearly.

Example:
@mailbrew
Tip:
Create an ideal above the fold (ATF.)

Explanation:
Menu, H1, Subheader, Button, and a tiny bit of social proof should all fit above the fold.

Example:
@CleanShot
Tip:
CTAs should do exactly what they say.

Explanation:
Don't get cute or clever with button copy. Don't be vague. Tell people exactly what happens when they click it.

Example:
@super_
Tip:
Make your pricing easily accessible.

Explanation:
Don't hide pricing. Put it on a pricing page or the home page. Don't make people waste their time looking for valuable info.

Example:
@TallyForms
Tip:
Delight with micro-interactions.

Explanation:
Those subtle animations can make the experience of browsing a site more pleasant. It can put the user in a better mood and make them feel happier than before.

Example:
@sayfloat
That's all folks!

If you enjoyed this, please:

1. Retweet the first tweet
2. Follow me @heyblake for more

P.S. I'm giving away 1 free year of
@copy_ai to a random person that retweets this!

More from All

\u0b85\u0bb8\u0bcd\u0ba4\u0bbf\u0ba9\u0bbe\u0baa\u0bc1\u0bb0\u0ba4\u0bcd\u0ba4\u0bc1 \u0b85\u0bb0\u0b9a\u0bbf\U0001f478
அஸ்தினாபுரத்து அரசி👸...
@SivaRoobini555
#தினம்_ஒரு_திருவாசகம்
தொல்லை இரும்பிறவிச் சூழும் தளை நீக்கி
அல்லல் அறுத்து ஆனந்தம் ஆக்கியதே – எல்லை
மருவா நெறியளிக்கும் வாதவூர் எங்கோன்
திருவாசகம் என்னும் தேன்

பொருள்:
1.எப்போது ஆரம்பித்தது என அறியப்படமுடியாத தொலை காலமாக (தொல்லை)

2. இருந்து வரும் (இரும்)


3.பிறவிப் பயணத்திலே ஆழ்த்துகின்ற (பிறவி சூழும்)

4.அறியாமையாகிய இடரை (தளை)

5.அகற்றி (நீக்கி),

6.அதன் விளைவால் சுகதுக்கமெனும் துயரங்கள் விலக (அல்லல் அறுத்து),

7.முழுநிறைவாய்த் தன்னுளே இறைவனை உணர்த்துவதே (ஆனந்த மாக்கியதே),

8.பிறந்து இறக்கும் காலவெளிகளில் (எல்லை)

9.பிணைக்காமல் (மருவா)

10.காக்கும் மெய்யறிவினைத் தருகின்ற (நெறியளிக்கும்),

11.என் தலைவனான மாணிக்க வாசகரின் (வாதவூரெங்கோன்)

12.திருவாசகம் எனும் தேன் (திருவா சகமென்னுந் தேன்)

முதல்வரி: பிறவி என்பது முன்வினை விதையால் முளைப்பதோர் பெருமரம். அந்த ‘முன்வினை’ எங்கு ஆரம்பித்தது எனச் சொல்ல இயலாது. ஆனால் ‘அறியாமை’ ஒன்றே ஆசைக்கும்,, அச்சத்துக்கும் காரணம் என்பதால், அவையே வினைகளை விளைவிப்பன என்பதால், தொடர்ந்து வரும் பிறவிகளுக்கு, ‘அறியாமையே’ காரணம்

அறியாமைக்கு ஆரம்பம் கிடையாது. நமக்கு ஒரு பொருளைப் பற்றிய அறிவு எப்போதிருந்து இல்லை? அதைச் சொல்ல முடியாது. அதனாலேதான் முதலடியில், ஆரம்பமில்லாத அஞ்ஞானத்தை பிறவிகளுக்குக் காரணமாகச் சொல்லியது. ஆனால் அறியாமை, அறிவின் எழுச்சியால், அப்போதே முடிந்து விடும்.
ALL
The Chartians
The Chartians
@chartians
Took me 5 years to get the best Chartink scanners for Stock Market, but you’ll get it in 5 mminutes here ⏰

Do Share the above tweet 👆

These are going to be very simple yet effective pure price action based scanners, no fancy indicators nothing - hope you liked it.

https://t.co/JU0MJIbpRV

52 Week High
One of the classic scanners very you will get strong stocks to Bet on.

https://t.co/V69th0jwBr

Hourly Breakout
This scanner will give you short term bet breakouts like hourly or 2Hr breakout

Volume shocker
Volume spurt in a stock with massive X times
SCREENERS , ALL , CHARTLINK SCREENERS
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Khatvaanga
Khatvaanga
@khatvaanga
Sri Gurubhyo Namah.
Some tweets on Adi Shankaracharya and in particular the Guru Parampara of @sringerimath. [I had done this series earlier 5 years ago on account of Shishya Sweekaram].


Adi Shankara established the Sringeri Peetham as the 1st of 4 amnaaya peetams.

The four being
1. Sarada Peetam at Sringeri.
2. Govardhana Peetam at Puri
3. Kalika at Dwaraka
4. Jyothir at Badarikashramam.

He installed his 4 most prominent shishyas as heads of the peetams.

Sureshwaracharya was assigned to Sringeri as its head.

Sringeri is a corruption of Rshyashrunga giri.

Rshyashrunga maharshi [and his father Sri Vibandhaka Maharshi] did their tapas at this place.

It is at Sringeri that Shankara spent 12 of His precious 32 years!!

That gives you and idea how much He loved this place.

Rshyashruga maharshi had a horn on his forehead, a result of being born to a deer. His mere presence was enough to shower rains!!

Rshyashrunga was one who led Putrakamesthi Yaagam of Dasaratha Maharaj and which resulted in Sri Rama's birth!!
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Angela Jamison
Angela Jamison
@AnJamison
@bellingcat @buzz\_chronicles @buzz\\\_chronicles @buzz_chronicles save as category @pdfmakerapp grab @pdfmakerapp grab this @readwiseio save @readwiseio save thread @threader compile summarize @Threadreaderapp unroll please @ttttreads unroll @unrollthread.com @SaveToBookmarks
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Ranbir Singh \U0001fa9e
Ranbir Singh 🪞...
@ranbirsinghlive
Giveaways are smashing the Twitter algo.

I've gained dozens of followers & newsletter subs.

Small accounts NEED to use them.

They drive growth, but also experience & trust.

Because a Twitter giveaway is a mini-product launch.

Steal my blueprint to create 1 in an afternoon🧵


The phases of a Twitter giveaway launch:

1. Ideate
2. Build
3. Promote
4. Deliver
5. Follow-Up

Let's break them down:

IDEATE

Grab a piece of paper and write down 3 lists:

1. Concepts you've learned in the last WEEK
2. Problems you've solved in the last MONTH
3. Questions you've been asked the most in the last YEAR

You're Twitter giveaway is somewhere on these lists...

FILTER

Combine the best from your 3 lists into 1 based on these criteria:

1. Quickly actionable
2. Easily explainable
3. Broadly relatable (beginner)

Once done, you're going to pick ONE that sings to you the most.

But don't throw out the rest. They'll be your next giveaways

BUILD

Pick 1 the easiest medium to convey your idea:

• Loom video
• Checklist (Notion)
• Written guide (Google Doc)

Give yourself ONE HOUR to script & edit your giveaway.

You get an additional 15 minutes to record, if applicable ;)
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Anu Satheesh
Anu Satheesh
@AnuSatheesh5
Puthucode Annapoorneshwari Temple,
Palakkad, Kerala 🚩
#keralatemples
अन्नपूर्णे सदापूर्णे शङ्करप्राणवल्लभे 
ज्ञानवैराग्यसिद्ध्यर्थं भिक्षां देहि च पार्वति 

Temple is also called Puthukode Bhaghavathy Kshetram
Parasurama did Prathishta of Devi here. Temple is one amoung 👇


108 Durga temples
Navarathri festival is celebrated in a grant manner here. Annadanam is done daily on these days. The Idichu pizhinja payasam/ Chathachatayam is the main nivedyam in Annapoorneswari temple during Navarathri.
In the mornings, Devi Mahatmyam and Sundarakandam are


recited here daily.
Sri Godavarma Raja gifted lots of rice fields for the maintenance of the temple.
Annapoorneshwari holds Shanku and Chakra in her hands. Puthucode Annapoorneswari Temple is managed by the Naduvil Madom Devaswom.
🙏🕉🙏
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STEALTH JEFF
STEALTH JEFF
@drawandstrike
Here is Editor-in-Chief of the @EpochTimes, @JasperFakkert's response to the slanted hit piece that @Buzzfeed's @HayesBrown put up 2 days ago:

Brown's article at Buzzfeed starts off pretending it's some kind of really off-the-wall notion that Hillary Clinton paid for the creation of the Steele Dossier that was then used to justify the FBI's spying on the Trump campaign & transition team.


After that awful start, he swerves to making accusations that the Epoch Times is connected to the 'cult' Falon Gong.

You can read the article here:

Brown insinuates with no real evidence whatsoever that the Epoch Times is 'Falon Gong-linked'.

The 'evidence' he supplies in his article to 'prove' @EpochTimes is 'Falon Gong-linked is this:

1) the Epoch Times' extensive *news coverage* of China's attempts to wipe out Falon Gong with intense persecution directed at the group since 1999.

2) a reporter *shouting a question in 2006* at then-President George W. Bush about China's persecution of Falon Gong members.
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Advertisement
Vibhu Vashisth \U0001f1ee\U0001f1f3
Vibhu Vashisth 🇮🇳...
@VIBHU_Tweet
MAHARAJA CHHATRASAL BUNDELA was the great Bundela King who revolted against the Mughal ruler Aurangzeb.
Chhatrasal Bundela was born in year 1649 CE in Maur Hill of Bundela region to Champat Rai and Lal Kunwar. He was the descendent of Rudra Pratap of Orchha.


His ancesters were the vassals of Mughal Emperor. He drew inspiration from his father and revolted against the alien rule of Mughals. He was just 12 yrs old when his parents died in fight against the Mughal Army of Aurangzeb in 1661.

When his beloved father attained martyrdom in the year 166, the young Chatrasal was present in the last battle of his father against the Mughal and from these valiant campaigns,..

..he gathered the courage to free Bundelkhand from Aurangzeb’s rule.
He joined the Mughals initially, and was recommended by the Rajput King Mirza Jai Singh to be recruited in the Mughal Army in order to support their Deccan Campaigns.


But serving the alien rule of Mughals which brought chaos and misery to Bundelkhand was unacceptable for Chatrasal Bundela and his father’s incessant struggle against the Mughals kept the fire of independent Bundelkhand alive in his heart.
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EverythingOppresses
EverythingOppresses
@SoOppressed
The first area to focus on is diversity. This has become a dogma in the tech world, and despite the fact that tech is one of the most meritocratic industries in the world, there are constant efforts to promote diversity at the expense of fairness, merit and competency. Examples:

USC's Interactive Media & Games Division cancels all-star panel that included top-tier game developers who were invited to share their experiences with students. Why? Because there were no women on the

ElectronConf is a conf which chooses presenters based on blind auditions; the identity, gender, and race of the speaker is not known to the selection team. The results of that merit-based approach was an all-male panel. So they cancelled the conference.

Apple's head of diversity (a black woman) got in trouble for promoting a vision of diversity that is at odds with contemporary progressive dogma. (She left the company shortly after this

Also in the name of diversity, there is unabashed discrimination against men (especially white men) in tech, in both hiring policies and in other arenas. One such example is this, a developer workshop that specifically excluded men: https://t.co/N0SkH4hR35
TECH
SK
SK
@sk_diary1
Andhakasuravadha Samharamurti -#story #Thread
Sculpture of Bhagwan Shiva as the destroyer of the Asura Andhaka - Cave 29,Ellora caves

Asura Andhaka hangs on to a trishula held by 6-armed Shiva.

Once Parvathi & Shiva were relaxing in the pleasant gardens of Mount Mandhara.


Bhagwan Shiva sat down there to enjoy the happiness.Parvati closed the eyes of Shiva playfully & darkness covered the whole universe.Parvati was perplexed & her palms were wet with perspiration.A few drops of her sweat mixed with sweat from Shiva’s body& fell to the ground.

From this sweat,a fierce creature was born,it started to roar.Child was born blind as Shiva's eyes were closed so was named as Andaka.Andha means darkness&also ignorance.Around the same time Asura Hiranyaksha was performing rigorous tapas Shiva for a boon of powerful son.

Bhagwan Shiva was pleased by tapas of Hiranyaksha & blessed him with darshan.Hiranyaksha asked for a powerful son,Shiva told him that he cannot have his own son,but can adopt a blind child who would become very powerful later.Shiva gave child Andaka to Hiranyaksha.

Hiranyaksha returned to his kingdom with Andaka.Later after the vadh of Hiranyaksha, Andaka is said to have lived with his cousins.He was ridiculed,so dejected Andaka went to forest.He did severe tapas for over many years towards Brahma Dev. Brahma dev appeared before him.
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