The Internet rewards unique people. Find your unique combi…

Thanks to @Calalouf for her beautiful drawings.

As you build your Personal Monopoly, don’t just focus on yourself.

Focus on what the world wants too.

Think like an investor.

Find a small and growing market that only a few people write about. Then, learn everything you can about it, and share the best of what you learn.

A Personal Monopoly is a unique intersection of skills, knowledge, and personality that nobody else can compete with.

Personal monopolies aren't found — they're made.

Global markets increase the upside of having a Personal Monopoly, but also make it harder to create one.

The process of building a Personal Monopoly is the process of becoming yourself.

The sweet spot is finding an idea that looks specific to others, but still diverse enough to express the many shades of who you are, where you excel, and what you want to achieve.

We are often blind to our own Personal Monopolies.

Like fish in water, we don't know how to explain what we do so we depend on others to define our work for us. Listen to others describe your work. Then, double down on the best summaries.

A stunning and beautiful illustration of Personal Monopolies from @visualizevalue.

Think like a real estate investor.

In Personal Monopoly markets, just like cities, the biggest returns come in areas with increasing demand and restricted supply.

Here's my mini-essay.

A Personal Monopoly is something you often discover via action, not contemplation.

"Your personal monopoly is out there, waiting for you, and magic will happen once you discover it. The way to do that is not to worry too much about it and focus on being prolific.” — @m_ashcroft

As you build your Personal Monopoly, listen for C.U.E.S:

1) Complementary: Greater than the sum of its parts.

2) Unusual: A combination of skills rarely seen.

3) Experiential: Inspired by unique events in your life.

4) Specific: Niche topic where you have lots of knowledge.

Internet platforms tend to commoditization labor. Just look at how little people care about who drives them on Uber or delivers their groceries.

Personal Monopolies are the antidote. Until you differentiate yourself, you’ll be subservient to the iron laws of supply and demand.

When you build a Personal Monopoly, you are creating demand for an idea people didn’t know they were interested in. The most successful creators tend to define their own subculture instead of molding themselves into existing ones.

https://t.co/uEGXsB5BWl

The career path of a creator has three stages:

1) Discovery: Hone your craft and find the idea you want to be known for.

2) Income: Ditch the corporate world and become financially independent.

3) Equity: Get ownership in a business that\u2019ll grow without your daily involvement.
— David Perell (@david_perell) January 24, 2021

Here's my 90-minute workshop with @jackbutcher about how to build a Personal Monopoly.

We spoke about:

∙ Communicating your Personal Monopoly
∙ Validating demand
∙ Lessons from @anafabrega11
∙ The DICE framework
∙ Becoming a citizen of the Internet

https://t.co/qmc31YEzSs