One of the biggest mistakes newbies make is spending time/money to turn an idea into reality BEFORE they've even validated it will actually work.

Learning how to validate ideas fast was one of the best things I ever did.

In this thread, I share what I've learned...

Validating an idea means figuring out whether or not it will actually work before taking the time to actually build everything out.

It's important to know how to validate because it prevents you from wasting time on low ROI shit that doesn't produce results.

Being able to validate ideas fast is what separates entrepreneurs from "wantrepreneurs."

To validate an idea, you must prove that people are ready, willing, and able to give you money for whatever it is you're selling. Basically, validating is doing the marketing first, before you build the business behind it.

For example:

You want to build an ecom brand selling sunglasses, watches, accessories. But you're not yet sure if it will work. So instead of contacting suppliers, getting samples, and spending a bunch of $$ on inventory, you do the marketing first.