As promised, a thread on one of my largest holdings going into the new year...

Allow me to introduce Smart Eye, "the king of DMS"

A little background first

Driver monitoring systems (DMS) are a soon-to-be-introduced safety feature in cars.

As the name suggests, they monitor drivers to ensure they are not tired or distracted while driving and gives them a nudge if they are.

This is going to be legally required to be in all new cars in Europe and North America by the middle of the decade.

As auto OEMs sell on a global basis, what happens in developed markets usually ends up in emerging markets as well.

As a result of this legislation, there is a pretty clear path for increased penetration of DMS in the auto industry.

The slide below shows industry forecasts of around 60% penetration in new cars sold globally by 2025.

As a small aside, Volvo did a great ad for DMS last year. Just priming consumers for what's to