There are valid reasons not to build your project on Ethereum, but it's a pretty short list. "Because scaling" is not one of them. I'm increasingly skeptical of projects that decide to build their own chain. It's far harder than most people think. (1/4)

There's the technical challenge, but user adoption is even harder: getting people to transact on your chain, or run a node, is already harder than getting them to download your crummy mobile app, and we all know how well that's going for consumer tech startups. (2/4)

There's one more aspect, often overlooked: finding product-market fit. You can't find product-market fit in a market that doesn't exist yet. The Ethereum marketplace is young, and relatively small, but it's vibrant and growing. Good luck bootstrapping tech, community, AND market.

You have a nifty idea. That's great, so does everyone else. Show me a working prototype. Show me at least some traction, some users, some revenue. You can't do that today without Ethereum. Being lean in Web3 means building on Ethereum, and will for some time. (fin)